Ronnie Morales
Stewartstown,PA
Summary
Dynamic senior sports business executive and former professional baseball player with over a decade of experience in driving revenue growth through strategic corporate sponsorships, partnerships, events, and community-based sports initiatives. Proven leader adept at building and managing high-performing sales teams, consistently achieving revenue targets and securing six-figure partnerships across various sectors, including baseball, youth sports, and national governing bodies. Committed to fostering innovative strategies that elevate brand presence and drive sustainable growth in the sports industry.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director, Sport Growth & Inclusion
USA Lacrosse
01.2024 - Current
- Senior national business development leader responsible for building and monetizing partnerships that expand participation, sponsorship, and brand presence across the United States.
- Developed strategic initiatives to enhance player development and engagement programs.
- Coordinated partnerships with key stakeholders to promote youth participation and growth of the sport.
- Lead a national partnership portfolio of 500+ schools, leagues, municipalities, and nonprofits, converting institutional relationships into funded programs, sponsorship-style agreements, and recurring revenue streams.
- Own annual budget planning, forecasting, and ROI analysis for grassroots initiatives exceeding $250,000+ in annual program revenue and external funding.
- Develop, package, price, and sell multi-year partnerships that combine program delivery, brand exposure, and community activation.
- Manage cross-functional execution with Marketing, Education, and Regional Development to ensure sponsor fulfillment, inventory utilization, and customer experience.
- Present and close funding agreements with corporate, foundation, and institutional partners using data-driven proposals and activation plans.
Broadcaster & Color Analyst
York Revolution (Atlantic League Baseball)
11.2023 - Current
- Provide live game analysis, player insights, and sponsor-read integrations during York Revolution broadcasts.
- Represent the franchise publicly while supporting sponsor activations, promotions, and fan engagement.
- Called 2024 & 2025 Championship seasons.
Business Development Manager – Mid-Atlantic
FX Well / Under Armour Performance Centers
01.2022 - 01.2023
- Drove new client acquisition through outbound prospecting, partnerships, and marketing-led lead generation.
- Sold and closed long-term performance, training, and wellness agreements with schools, clubs, and corporate organizations creating $625K in 3 year commitments.
- Developed proposals, pricing models, and contracts to support recurring revenue growth.
- Analyzed market trends and competitive positioning to identify expansion opportunities.
- Analyzed market trends and customer feedback to inform product development and marketing strategies.
- Developed and executed strategic partnerships to enhance brand visibility and market reach.
Founder & Principal – Grant & Partnership Consulting
Paper & Pitch, LLC
01.2020 - 01.2023
- Built and led a national consulting and sales operation that generated over $300,000 in funded partnerships for education, youth sports, and nonprofit organizations.
- Personally prospected, pitched, and closed foundation and corporate partnerships, managing the full sales cycle from lead to close.
- Built and managed a 12-person consulting and sales delivery team across multiple states.
- Established multi-year funding pipelines with Fortune 500 and regional corporate partners.
- Negotiated contracts, pricing, and deliverables while maintaining strong renewal and client satisfaction rates.
Divisional Manager / Executive Director of Operations
Markraft Cabinets
01.2020 - 01.2021
- Managed a $5M operation and grew to $7M operation within first 8 months.
- Responsible for revenue forecasting, cost controls, and vendor contracts.
- Fostered strong client relationships to ensure customer satisfaction and repeat business opportunities.
- Negotiated annual service agreements to improve pricing and operational efficiency.
- Led and managed a 30-person team, improving morale, retention, and productivity.
- Spearheaded operational efficiency improvements, enhancing workflow processes across multiple departments.
- Maintained knowledge of sales promotions and product features to drive customer engagement.
Executive Director & Head of Business Development
West Raleigh Baseball Association
01.2013 - 01.2020
- Built and operated a baseball organization as a full P&L business, overseeing sponsorships, fundraising, marketing, and operations.
- Built a complete corporate sponsorship and fundraising operation from the ground up, increasing annual operating revenue by 40% while maintaining zero organizational debt.
- Personally sold and renewed corporate sponsorships, event partnerships, advertising, naming rights, and in-kind promotional packages.
- Cultivated partnerships with local businesses to enhance community engagement and sponsorship opportunities totaling $3.6 million revenue during tenure.
- Owned all budgets, pricing, inventory, and cost-of-sale for leagues, facilities, and major events.
- Negotiated vendor, supplier, and national account agreements to improve margins and profitability.
- Led large-scale events, galas, tournaments, and fundraising initiatives that drove community engagement and sponsor ROI.
- Managed and coordinated 180+ volunteers and staff across sales fulfillment, events, and operations.
Assistant Branch Sales Manager
Enterprise Rent-A-Car
01.2012 - 01.2013
- Increased branch revenue by 25% through fleet growth, account development, and local business partnerships.
- Built relationships with airports, credit unions, and corporate accounts.
- Streamlined sales and service operations to improve customer experience and profitability.
- Led branch team to achieve sales goals through effective training and performance management for 13 consecutive months.
- Mentored staff on sales techniques, resulting in improved team performance and client engagement.
Professional Baseball Player
Chicago White Sox Organization/ Independent Baseball
01.2007 - 01.2012
- Seven-year professional pitcher with 300+ career appearances and a 3.15 ERA.
- Three-time Minor League Champion.
- Served as a public ambassador for the organization through community outreach and youth baseball initiatives.
Education
Bachelor of Science - Sociology
Wichita State University
Associate of Science - Psychology
Barton County Community College
Grant & Fundraising Certification - undefined
The Grantsmanship Center
Skills
- Corporate Sponsorship Sales & Activation
- Revenue Strategy
- Forecasting
- Budget Ownership
- Sales Team Recruitment
- Training
- Performance Management
- Strategic Accounts
- Business growth strategy
- Group Sales
- Events
- Sport Growth Initiatives
- Hospitality Programs
- Cross-Functional Leadership
- Media Partnerships
- Brand Partnerships
- Community Partnerships
- Contract Negotiation
- Cost-of-Sale Management
- Contract negotiation
- Financial management
Accomplishments
Created full turnkey Physical Education product in collaboration with Franklin sports to launch lacrosse the nation to introduce Lacrosse across the country.
Affiliations
- York Revolution – On-Air Broadcaster
- Tewaaraton Award Foundation – Board Member
- Southeastern Baseball – Board of Directors
- Citizens Advisory Committee – Stewartstown, PA
- Grant Professionals Association (DC, NC, PA Chapters)
- Founder – Helping with Homers Charity
Certification
- Grant & Fundraising Certification, The Grantsmanship Center
- HubSpot Content Marketing, HubSpot
- HubSpot SEO, HubSpot
Timeline
Director, Sport Growth & Inclusion
USA Lacrosse
01.2024 - Current
Broadcaster & Color Analyst
York Revolution (Atlantic League Baseball)
11.2023 - Current
Business Development Manager – Mid-Atlantic
FX Well / Under Armour Performance Centers
01.2022 - 01.2023
Founder & Principal – Grant & Partnership Consulting
Paper & Pitch, LLC
01.2020 - 01.2023
Divisional Manager / Executive Director of Operations
Markraft Cabinets
01.2020 - 01.2021
Executive Director & Head of Business Development
West Raleigh Baseball Association
01.2013 - 01.2020
Assistant Branch Sales Manager
Enterprise Rent-A-Car
01.2012 - 01.2013
Professional Baseball Player
Chicago White Sox Organization/ Independent Baseball
01.2007 - 01.2012
Associate of Science - Psychology
Barton County Community College
Grant & Fundraising Certification - undefined
The Grantsmanship Center
Bachelor of Science - Sociology
Wichita State University