Ronni Anthony

Director of Marketing

Camp Construction Services

07.2009 - Current

Coordinated with design and media teams to develop high-quality creative assets.
Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Continually maintained and improved company's reputation and positive image in markets served.
Optimized email campaigns to increase open and click-through rates.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
Managed annual marketing budget
Created and managed social media campaigns to increase brand engagement.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Created content and promotional materials to drive engagement and conversions.
Built strong relationships with industry professionals and influencers.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Directed marketing team and account managers and performed performance evaluations.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Planned and executed events and marketing programs to increase qualified leads.
Managed budget allocation and resource utilization to maximize marketing ROI.
Organized and executed robust, creative experiential marketing events.