Summary
Overview
Work History
Education
Skills
Timeline
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Ronny Nelson

Ronny Nelson

Marketing / Sales / Owner
Huntington Beach,CA

Summary

I am a dedicated professional who has built a career in the action sports industry. With a deep passion for sports, I have channeled my love for action sports into a fulfilling and exciting profession. My journey in this field has been marked by a combination of practical experience, industry knowledge, and a commitment to the lifestyle I cherish.


Over the years, I have cultivated a strong understanding of various action sports, ranging from surfing, skateboarding, snowboarding, BMX and motocross. This comprehensive knowledge has allowed me to contribute effectively to the industry and connect with fellow Sports Marketers around the World.


My work in the action sports realm has been multifaceted. I have engaged in roles such as athlete management, event coordination, marketing, and travel expert. My ability to adapt and thrive in this dynamic environment has allowed me to witness and contribute to the industry's growth and evolution.

I've been fortunate to collaborate with renowned athletes, brands, and organizations in the action sports community. Whether it's organizing events, managing social media campaigns, or working closely with athletes to promote their talents, I've strived to be a positive and influential presence in this world.


My journey in action sports continues to be a source of personal and professional growth. I am committed to pushing boundaries, both in my own endeavors and in my contributions to this electrifying industry. My experiences and expertise in action sports have made me a passionate advocate for the lifestyle and culture that define this unique and thrilling realm.


As distributor for LXD Eyewear I purchased goods in bulk from a manufacturer, warehousing and storing them, and then selling and delivering the products to retailers and directly to customers. I provide packaging, labeling, and after-sales support, while updating and maintaining our US based website powered by Shopify. I played a crucial role in ensuring products reach their intended markets efficiently and effectively.

Overview

29
29
years of professional experience

Work History

Partner /Distributor LXD Eyewear

Self-employed
01.2020 - Current
  • Negotiated contracts with partners to give equitable terms to all parties.
  • Oversaw firm's day-to-day administrative operations, provided guidance to support staff and enforced compliance with state, federal, and local regulations across organization.
  • Built strong relationships with industry professionals and influencers.
  • Created content and promotional materials to drive engagement and conversions.
  • Created pricing schedules and determined discount rates.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created and managed social media campaigns to increase brand engagement.
  • Delivered orders to customers to drive full satisfaction.
  • Maintained positive relationships with customers to promote continued business opportunities.
  • Developed strong customer base through efficient and reliable service.
  • Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
  • Immediately addressed problems with customers to promote speedy resolution.
  • Networked with other professionals and organizations to expand contacts and opportunities.
  • Provided outstanding service to all individuals, promoting effective, and lasting business relationships.

Global Sports Marketing Manager

Oakley Inc
05.2004 - 05.2019
  • Identified and completed athlete acquisition and management for over 200 athletes during my tenor
  • Overseen budgets that ranged from 1m to 3m per sport.
  • Worked flexible hours across night, weekend and holidays while supporting global management and athlete needs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed time effectively while traveling to events / photo shoots and sales meetings.
  • Created and maintained detailed reports of daily, weekly and monthly operations.
  • Cultivated strong relationships with customers to build loyalty and repeat business.
  • Partnered across departments to run smooth, professional events and activities.
  • Coordinated with other entertainment venues to create joint promotional events.
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Passionate about learning and committed to continual improvement.
  • Organized and detail-oriented with a strong work ethic.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Developed and maintained courteous and effective working relationships.

Sales Representative

Spy Optic / Alpinestars
01.2002 - 05.2004
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
  • Managed wholesale accounts to secure owner / buyer satisfaction and repeat business.
  • Met with existing buyers to discuss business needs and recommend optimal solutions.
  • Generated new leads through networking and attending industry events.
  • Developed and implemented marketing plans to increase brand awareness and drive sales.
  • Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
  • Collaborated with cross-functional teams to identify and address customer needs.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.

International Team Manager

Globe Shoes International
07.1999 - 12.2001

Team Manager

Rusty Surfboards And Apparel
03.1995 - 07.1999

Education

High School Diploma -

Downey High School
Downey, CA
06.1991

Skills

  • Product Merchandising and Distribution Sunglasses
  • Meeting Sales Goals
  • Budgeting and Financial Management
  • Global Marketing
  • Sports Marketing
  • Athlete Marketing
  • Marketing and Advertising
  • Social Media Digital Marketing
  • Content Management
  • Sponsorships

Timeline

Partner /Distributor LXD Eyewear

Self-employed
01.2020 - Current

Global Sports Marketing Manager

Oakley Inc
05.2004 - 05.2019

Sales Representative

Spy Optic / Alpinestars
01.2002 - 05.2004

International Team Manager

Globe Shoes International
07.1999 - 12.2001

Team Manager

Rusty Surfboards And Apparel
03.1995 - 07.1999

High School Diploma -

Downey High School

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Ronny NelsonMarketing / Sales / Owner