Roopika Raj
Strongsville,OH
Summary
Proven track record of working closely with top management to plan and execute marketing strategies in the B2B industry. Strong analytical skills and leadership capability to work in a fast-paced, team-oriented environment. Excellent interpersonal and communication skills. Proficient in developing case studies, press releases, webinars, and website content for company branding.
Overview
12
12
years of professional experience
Work History
Product Marketing Manager
Trellance
07.2022 - Current
- Leading product marketing efforts for the Talent line of business, focusing on go-to-market strategies.
- Collaborate with cross-functional teams to create thought leadership content like webinars, blogs, articles, and white papers.
- Facilitate client councils and virtual roundtables to guide product development and boost awareness.
- Conducting thorough research to understand customer needs, buyer personas, and market trends.
- Developing comprehensive marketing strategies, including product documentation, website content, and sales enablement materials.
- Analyzing product-audience fit to select relevant conferences to exhibit & attend
- Working closely with sales teams to refine product messaging and positioning for better market impact.
Demand Generation Manager
Trellance
10.2021 - 06.2022
- Defined target audience and led demand-generation initiatives across multiple channels.
- Utilized account-based marketing strategy to engage and create interest with relevant accounts.
- Collaborated with cross-functional teams to create compelling marketing campaigns and content.
- Analyzed campaign performance data and implemented optimization strategies to improve results.
- Worked extensively on CRM platforms like HubSpot & Salesforce to yield results.
Marketing Manager
CU Rise Analytics
06.2018 - 09.2021
- Conducted research and executed marketing initiatives to enhance company offerings.
- Created promotional materials, including advertisements, brochures, and press releases.
- Produced SEO-friendly content for the company's website.
- Prepared case studies and articles for indirect promotion channels.
- Hosted webinars to generate qualified leads.
Independent Marketing Consultant
IQR Consulting (Acquired By EXL Analytics)
04.2013 - 01.2016
Adjunct Faculty
Entrepreneurship Development Institute Of India
10.2011 - 01.2012
- Taught a full-credit marketing course at the post-graduate level.
Education
Ph.D. - Marketing
Indian Institute of Management Ahmedabad
Ahmedabad, India03.2013
MBA - Marketing
K S School Of Management (Gujarat University)
Ahmedabad, India04.2006
BBA - Magemenent
K S School of Management (Gujarat University)
Ahmedabad, India04.2004
Skills
Marketing Communications
Multi-Channel Marketing
Product Management
Campaign Management
Content Writing
Data Analysis
Sales Enablement
SEO Optimization
Microsoft Office
Hubspot
Salesforce
Timeline
Product Marketing Manager
Trellance
07.2022 - Current
Demand Generation Manager
Trellance
10.2021 - 06.2022
Marketing Manager
CU Rise Analytics
06.2018 - 09.2021
Independent Marketing Consultant
IQR Consulting (Acquired By EXL Analytics)
04.2013 - 01.2016
Adjunct Faculty
Entrepreneurship Development Institute Of India
10.2011 - 01.2012
Ph.D. - Marketing
Indian Institute of Management Ahmedabad
MBA - Marketing
K S School Of Management (Gujarat University)
BBA - Magemenent
K S School of Management (Gujarat University)
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