Summary
Work History
Education
Skills
Professional Development
Timeline
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Rory Bridges

Springfield

Summary

Dynamic and results-driven Medical Device and Enabling Tech Sales Consultant with extensive experience as a Territory Manager and Area Sales Manager. Proven ability to drive sales growth by cultivating strong professional relationships with clinical and administrative teams. Demonstrated success in aligning solutions with customer needs to enhance patient care while consistently exceeding targets. Recognized for building trust and respect among clients through deep clinical knowledge and unwavering integrity in all business dealings. Committed to delivering exceptional service and innovative solutions that improve healthcare outcomes.

Work History

Area Sales Manager

AUGMEDICS
2024 - 2025
  • Managed the complex sales process of selling disruptive capital technologies into new hospitals.
  • Cultivated surgeon and executive support and generated market awareness to drive the sale of xvision and associated products and services while rapidly growing the customer base.
  • Developed and strengthened strategic relationships with hospital and hospital system stakeholders to influence buying decisions and promote product adoption.
  • Engaged in key market development initiatives including strategic account development, KOL management, medical education, and product brand awareness.
  • Conducted executive discovery, presentations, and owning C-level interactions and negotiations.
  • Built and manged a robust capital pipeline in the assigned territory.
  • Collaborated with the clinical team to identify both capital and surgeon-growth targets to grow overall Augmedics business.

Senior Sales Consultant, Territory Manager

NUVASIVE
2022 - 2023
  • Managed multiple accounts in Springfield, MO and represent and sell the NuVasive Spine portfolio.
  • Continued to advance patient care and deliver clinical value to neurosurgeons and orthopedic spine surgeons through the NuVasive portfolio of surgical solutions for treatment of complex spine disorders.
  • Developed and executed strategic account planning and annual / quarterly sales objectives, demonstrating high performance practices in environment that was constantly evolving.
  • Introduced and launched the Simplify artificial cervical disc through direct surgeon training, OR staff training / in services, and SPD / Materials Management training (procedural and CPT coding / reimbursement).
  • Converted multiple spine surgeons to Simplify artificial cervical disc and grew the market share of cervical arthroplasty by 33%

Senior Sales Consultant, Territory Manager

DEPUY SYNTHES SPINE (JOHNSON & JOHNSON)
2008 - 2020
  • Managed multiple accounts and clinical sales team in Springfield-Joplin territory. Continued to sell comprehensive portfolio of spine solutions.
  • Advanced patient care while delivering clinical value to neurosurgeons and orthopedic spine surgeons through comprehensive portfolio of surgical solutions for treatment of complex spine disorders.
  • Established reputation as most trusted and respected medical device team and provided superior clinical knowledge while delivering ethical value through the Integrity Selling model.
  • Developed and executed strategic account planning and annual / quarterly sales objectives, demonstrating high performance practices in environment that was constantly evolving.
  • Earned Johnson & Johnson MD Elite Award in 2018, Territory of the Year, for recognition of exponential growth (54%).
  • Served as leader in New Products Initiatives (MIS, Navigation, Arthroplasty, Scoliosis, Cellular and Synthetic Biologics) with local spine surgeons, OR / SPD staff, and other DePuy Synthes Spine sales consultants in Ozarks Region (MO, KS, OK, AR, MS).
  • Exceeded annual sales quotas consistently and realized average annual growth of at least 9-54% by converting competitive business through introduction of new technologies and comprehensive portfolio.

Sales Consultant

DEPUY SYNTHES SPINE (JOHNSON & JOHNSON)
2004 - 2008
  • Sold portfolio of complex spine solutions to neurosurgeons and orthopedic spine surgeons. Built upon previously established relationships with key surgeons, OR personnel, and hospital administration.
  • Led initiatives on competitive surgeon conversions by identifying and qualifying specific clinical needs and providing solutions while differentiating company's superior solutions over competition.
  • Built and maintained strong professional relationships by becoming trusted member of OR team through assisting / training surgeons and staff and being an integral resource for optimal patient outcomes.
  • Appointed sales team lead on successful launch of company's 1st Minimally Invasive Surgery (MIS) platform, VIPER, for true percutaneous spine procedures, which delivered improvements to patient care / outcomes, OR efficiencies, and reduction in costs and infection rates.
  • Helped launch first artificial disc in US for Lumbar Spine through direct surgeon training, OR staff training / in services, and SPD / Materials Management training (procedural and CPT coding / reimbursement).
  • Achieved high level of expertise in all spinal pathology / solutions (degenerative, deformity, trauma / tumor, biologics) through extensive J&J training and education.

Sales Consultant

OSTEOTECH
2002 - 2004
  • Managed Springfield-Joplin territory. Introduced and launched Osteotech's extensive Biologics portfolio in market that had no previous representation.
  • Won Rookie of the Year (2003) by leading distributorship in sales of OsteoBiologics, OsteoActive Bioimplants, and Cervical plating.
  • Built long-term trust by developing effective customer relationships with key surgeons, OR personnel, and hospital administration.
  • Provided ethical value through education of osteogenesis and delivering biologic solutions for superior clinical outcomes.

Education

Bachelor of Science (BS) - Biology and Chemistry

Missouri State University
Springfield, MO

Skills

  • MedTech Sales Leadership
  • Product Launch & Commercialization
  • Negotiation & Contract Management
  • Clinical Training & Account Management
  • Exceptional Relationship Building and Management Skills with Attention to Detail
  • Excellent Written & Oral Communication Skills
  • Accountable with Integrity & Transparency
  • Customer Focused & Results Driven

Professional Development

  • Augmented Reality Spine Navigation / Capitol Sales Training and Certification, Augmedics, 2024
  • 3D Navigation / Imaging / Robotics / Capitol Equipment Sales Process Training, DePuy Synthes Spine Brainlab, 2019-2020
  • Introduction to Salesforce.com Training, myTech-school, 2020
  • Annual Commercial Education Recertification Exam (Spine Anatomy, Pathology, Surgical Solutions), Johnson & Johnson (DePuy Synthes Spine), 2005-2020
  • Annual Health Care Compliance / Health Care Business Integrity Training, Johnson & Johnson (DePuy Synthes Spine), 2005-2020
  • Ozarks Neuroscience Education Clinics (Neurosurgeon Residents / Nurses) Education and Training, CoxHealth Foundation, 2007-2019
  • ProDisc Arthroplasty Training, DePuy Synthes Spine, 2014
  • Advanced Idiopathic / Degenerative Adult Scoliosis Correction Training, DePuy Spine, 2012
  • Complex MIS / Lateral Course Training, DePuy Spine, 2011
  • Integrity Selling Training / Certification, DePuy Spine, 2010
  • Complex Spine Training (MIS, Scoliosis, Tumor, Trauma), DePuy Spine, 2006
  • Charite Arthroplasty Training, DePuy Spine, 2005
  • Spine Sales School, Johnson & Johnson (DePuy Spine), 2004

Timeline

Area Sales Manager

AUGMEDICS
2024 - 2025

Senior Sales Consultant, Territory Manager

NUVASIVE
2022 - 2023

Senior Sales Consultant, Territory Manager

DEPUY SYNTHES SPINE (JOHNSON & JOHNSON)
2008 - 2020

Sales Consultant

DEPUY SYNTHES SPINE (JOHNSON & JOHNSON)
2004 - 2008

Sales Consultant

OSTEOTECH
2002 - 2004

Bachelor of Science (BS) - Biology and Chemistry

Missouri State University

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Rory Bridges