Rory Cook
Los Angeles,CA
Summary
Multifaceted marketing team leader with a proven track record at Gt's Living Foods, excelling in both traditional and digital marketing landscapes, as well as contract negotiation. Helping to spearhead initiatives that enhanced operational efficiency and drove productivity. Solidifying my specialty in cross-functional collaboration, I fostered team growth while managing substantial budgets to deliver impactful marketing strategies.
Overview
12
12
years of professional experience
Work History
Managing Director of Marketing Operations
Gt's Living Foods
Vernon, CA
11.2021 - 04.2025
- Negotiated contracts with vendors providing services related to digital advertising, SEO and SEM campaigns and other online initiatives.
- Implemented procedures aimed at improving operational efficiencies within the department.
- Coordinated cross-functional teams across departments such as sales, R&D, finance, and IT. As well as being the lead contact with our CEO.
- Developed and implemented strategies for driving marketing operations efficiency, productivity and effectiveness.
- Managed budget allocations for all marketing operations activities.
- Partnered with external agencies to create fresh and engaging promotional content.
- Led the development of all creative content across all digital and traditional marketing channels.
- Oversaw the development, execution and optimization of digital marketing initiatives including website design, email campaigns, search engine optimization and social media marketing.
- Organized and oversaw execution of all events, conferences, and tradeshow gatherings in support of business objectives.
- Mentored and developed marketing team members, with a focus on fostering a culture of continuous improvement and innovation.
- Managed the creative process of a 20-person team, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials.
- Oversaw labeling across all seven product lines. Ensuring all legal, visual, and ingredient information is consistent and accurate. I was also in charge of maintaining our relationship with the outside manufacturer.
Producer
The Sean Hayes Show (Pilot)
Universal City, California
08.2021 - 10.2021
- Delivered final hour-long pilot on time and under budget.
- Managed multiple producer groups, ensuring timely project delivery.
- Participated in hiring process for 50-person team while overseeing creative deadlines and shoot schedules.
- Contributed to brainstorming sessions, generating innovative segments to differentiate from competitors.
Producer
The Talk (CBS)
Studio City
07.2013 - 08.2020
- Contributed to two Emmy nominations through impactful production and creative initiatives.
- Produced lead host by facilitating workshops and writing seminars for preparation.
- Identified and generated compelling non-celebrity news stories that captivated audience engagement.
- Collaborated with directors, writers, and other creatives throughout entire production process.
- Organized pre-production meetings with stakeholders to ensure seamless execution of live show.
- Recruited additional staff to meet tight deadlines and enhance production quality.
- Conducted script analysis and revisions in partnership with writers and directors.
- Mentored junior production staff, promoting professional development and skills enhancement.
Director of Customer Service
Stands Online Retail
Los Angeles, CA
02.2014 - 09.2016
- Collaborated with head of e-commerce to design and implement efficient customer service model.
- Achieved proficiency in Shopify to enhance operational capabilities.
- Managed over 200 emails daily, ensuring timely responses and resolutions.
- Developed holiday strategy to address customer frustrations related to returns and shipping delays.
Education
Journalism
Indiana University
Bloomington, INSkills
- Digital and traditional marketing
- Contract negotiation expertise
- Budgeting proficiency
- Interdepartmental communication
- Team optimization strategies
- Event planning and execution
- Photography and light editing: portfolio available upon request
Timeline
Managing Director of Marketing Operations
Gt's Living Foods
11.2021 - 04.2025
Producer
The Sean Hayes Show (Pilot)
08.2021 - 10.2021
Director of Customer Service
Stands Online Retail
02.2014 - 09.2016
Producer
The Talk (CBS)
07.2013 - 08.2020
Journalism
Indiana University