Rory O'Brien
Hampton
Summary
Experienced Salesforce architect and engineering leader with a proven track record of building products, teams, and organizations from the ground up. As the founding engineer and Head of Engineering at Pimly, I designed and developed a Salesforce-native PIM solution while scaling a high-performing technical team. Previously, I was the first technical hire and Managing Principal at Aleysian, where I led complex Salesforce implementations and built the consultancy’s technical practice. With deep expertise in Salesforce development, solution architecture, and technical leadership, I drive scalable, high-impact solutions that align technology with business strategy.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Co-Founder - Head of Engineering
Pimly
01.2022 - Current
- Led the end-to-end development of Pimly, building the product and organization from the ground up.
- Architected and implemented the core Product Information Management (PIM) system natively on Salesforce.
- Recruited and managed a high-performing engineering team, scaling the organization to support rapid growth.
- Designed and optimized system architecture, ensuring scalability, security, and high performance.
- Defined engineering best practices, development processes, and technical strategy to align with business objectives.
- Collaborated with cross-functional teams, including product, sales, and customer success, to drive product innovation.
- Led fundraising and strategic initiatives, positioning Pimly as a leader in the PIM space within the Salesforce ecosystem.
Managing Principal Consultant
Aleysian
01.2020 - 01.2022
- Built and led the technical team at Aleysian, shaping the consultancy’s Salesforce delivery capabilities from the ground up.
- Designed and implemented scalable Salesforce solutions for enterprise clients across various industries.
- Recruited, mentored, and managed a team of architects, developers, and consultants, fostering technical excellence.
- Defined and enforced best practices for Salesforce development, solution architecture, and project execution.
- Collaborated with clients and stakeholders to align technology solutions with business objectives.
- Contributed to business development efforts, supporting sales, proposals, and strategic partnerships to drive company growth.
Sales Executive / Salesforce Owner
QA Cafe
01.2016 - 01.2020
- Managed the full sales cycle, driving revenue growth through strategic account management and technical expertise of the product.
- Served as the Salesforce owner, acting as the in-house admin and developer responsible for system customization, automation, and data integrity.
- Designed and implemented automation solutions, including workflows, process builder, and Apex triggers, to streamline operations.
- Collaborated with cross-functional teams to align Salesforce functionality with business needs.
Education
Bachelor of Science - Electrical Engineering
University of New Hampshire
Durham, NH05-2014
Skills
Salesforce Architecture & Development
Engineering Team Leadership
CRM Administration & Optimization
Enterprise Software Development
Organizational Development
Technical Sales & Pre-Sales
Certification
Salesforce Certified Application Architect
Salesforce Certified Data Architect
Salesforce Certified Sharing and Visibility Architect
Salesforce Certified Platform Developer I
Salesforce Certified Platform App Builder
Salesforce Certified Administrator
Salesforce Certified CPQ Specialist
Timeline
Co-Founder - Head of Engineering
Pimly
01.2022 - Current
Managing Principal Consultant
Aleysian
01.2020 - 01.2022
Sales Executive / Salesforce Owner
QA Cafe
01.2016 - 01.2020
Bachelor of Science - Electrical Engineering
University of New Hampshire
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