Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Rosa Alcazar

Dallas,TX

Summary

Leasing and Marketing Professional with extensive experience at ZRS Property Management, specializing in customer relationship management and market analysis. Developed and implemented marketing campaigns that significantly increased occupancy rates and improved resident satisfaction. Known for strong problem-solving abilities and effective management of multiple priorities.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Leasing & Marketing Professional | Assistant Manager Support

ZRS Property Management
Dallas, TX
01.2023 - Current
  • Provide exceptional customer service by guiding prospects through the leasing process, conducting property tours, and managing application approvals.
  • Develop and execute creative marketing campaigns, including community events, flyers, social media content, and promotional materials to drive resident engagement and increase occupancy.
  • Maintain accurate records in leasing software (OnSite, Funnel, etc.), ensuring timely processing of applications, renewals, transfers, and resident requests.
  • Assist with daily operations by supporting the Assistant Property Manager and Property Manager in handling resident accounts, ledgers, and renewal negotiations.
  • Coordinate vendor communication, elevator reservations, parking assignments, and resident move-in/move-out procedures.
  • Prepare market surveys and traffic reports to track performance and competitor trends.
  • Consistently exceeded leasing goals by maintaining high closing ratios and contributing to full occupancy.
  • Designed and launched successful marketing initiatives (holiday events, themed campaigns, and seasonal promotions) that improved resident satisfaction and retention.
  • Assisted with renewal strategy planning, resulting in improved retention rates and minimized vacancy loss.
  • Recognized for attention to detail in preparing accurate lease documentation, resident communications, and financial adjustments.
  • Cross-trained in Assistant Manager responsibilities, including rent collections, account audits, resident ledgers, and concession approvals.

Leasing & Marketing Professional

LPC Property Management
Dallas, TX
05.2017 - Current
  • Assist in initial set-up of property operations, set unit pricing, assist in developing budgets and reforecasting during pandemic.
  • Participated and held weekly meetings with management, ownership, development, and other third-party contractors. Key decisions heavily affected the onsite experience and operations during construction.
  • Maintained an elevated level of communication necessary to successfully meet deadlines and ready dates.
  • Exceptional interpersonal and communication skills. Proficient in promotion confidence as well as building and maintaining strategic business relationships while interfacing positively with diverse and inclusive cultures.
  • Problem solving- Proven ability to troubleshoot and develop both creative and innovative solutions to business and sales challenges.
  • Successfully manage change for improved performance and efficiency.
  • Utilized market research and data analytics to effectively develop marketing strategies & resident appreciation. Complete weekly & monthly reporting. (MMR, Tick Sheets, Lease-up Summary, AME)
  • Work ethic and professionalism. Solid professional standards and an excellent history of dependability. Maintain focus on achieving bottom line results while meeting and exceeding customer satisfaction. Driven to learn the key aspects of each situation for concise, effective resolution.
  • Processed application and prepare and review lease agreements and renewals.
  • Overcoming difficult challenges of new construction development & excelling on high-rise projects.
  • Gathered and complied market's analysis to complete weekly/monthly reports assigned.
  • Worked closely with maintenance, project coordinators and warranty vendors during acceptance. Assisted with being thorough and consistent on punch walks, scheduling warranty contractors for repairs in both vacant and occupied units, maintaining excellent communication and follow ups ensuring each scope of work completed appropriately.
  • Check figures, postings and documents for correct entry, mathematical accuracy, and proper codes.

Sales Ambassador

Buda Juice
Dallas, TX
10.2016 - 05.2017
  • Analyzed and complied weekly sell-through reports.
  • Liaised with customers while addressing their needs and health goals.
  • Hosted events to strengthen relationships between clients and product knowledge.
  • Managed and merchandised product while conducting ideas to capitalized our market into fruition.
  • Successfully exceeded sales quotas and personal commission.
  • Organized team schedule and events.

Sales Consultant

LA Fitness International
Rowlett, TX
01.2014 - 10.2016
  • Generated new leads through networking inside and outside the club.
  • Brainstorm marketing campaigns with team.
  • Plan/Market/Budget monthly resident functions and oversee sales goals.
  • Greeted clients, assess their needs, and answer questions while customizing a plan based on their personal health goals.
  • Follow-up with client's referrals and scheduled daily appointments.
  • Top sales associate in Dallas Ft Worth region.
  • Successfully exceeded Team and personal sales goals.
  • Offered assistant manager position.

Education

GED -

Rowlett High School
01.2014

Skills

  • Social media networking
  • Market analysis
  • Customer relationship management
  • Communication skills
  • Resilience
  • Problem solving
  • Team player
  • Data entry
  • Microsoft Office and Excel
  • computer typing
  • Computer and technical literacy
  • Schedule flexibility
  • Ability to manage multiple priorities
  • Strategic relationships
  • Communications management
  • Business administration
  • Pricing structures

Accomplishments

  • One of top 10 Leasing & Marketing agents Dallas DFW region recognized for leasing.
  • Received 5 star reviews from residents and prospects at each community.
  • Exceeded Occupancy and Leasing percentage goals in each community.
  • 100% onsite and phone shops.

Certification

  • Professional Communication

Timeline

Leasing & Marketing Professional | Assistant Manager Support

ZRS Property Management
01.2023 - Current

Leasing & Marketing Professional

LPC Property Management
05.2017 - Current

Sales Ambassador

Buda Juice
10.2016 - 05.2017

Sales Consultant

LA Fitness International
01.2014 - 10.2016

GED -

Rowlett High School

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