Rosa Garza
Consumer Insights Analyst
Los Angeles,CA
Summary
Forward-thinking, Self-Taught Specialist bringing 8 years of expertise in Computer Science for Sports Analytics. Proficient in Python and SQL.
Overview
5
5
years of professional experience
11
11
years of post-secondary education
Work History
Consumer Insights Analyst
Los Angeles Rams
Agoura Hills, CA
05.2023 - Current
- Continually enhance Power BI dashboards of owned-and-operated digital channels by improving data streamline processes from REST APIs
- Generate monthly detailed marketing reports to President, EVP, VPs, CCO, CMO, and Marketing Dept.
- Support organizational goal efforts through qualitative/quantitative research and evaluate with advanced statistical techniques
- Facilitate large-scale cross-departmental monthly meeting to discuss marketing and sponsorship efforts
- Collaborate monthly with 5-10 team leads, ranging from managers to vice presidents, to discuss strategic marketing initiatives
Fan Marketing & Insights Intern
Los Angeles Rams
Agoura Hills, CA
7 2022 - 05.2023
- Pioneered and independently developed Python script to perform NLP techniques and strategize marketing efforts of players, marking first implementation of such technology within organization
- Self-taught in Alteryx and utilized it to build data preprocessing workflows decreasing manual labor of team by 75%
Natural Language Processing Intern
Merlin Labs
06.2021 - 09.2021
- Wrote Linux scripts to execute NLP seq2seq model experiments on remote server
- Developed Amazon Mechanical Turk survey to curate a dataset to support upcoming NLP initiatives
Applied Scientist Intern
Amazon Web Services
06.2019 - 08.2019
- Designed data collection procedure with Amazon's Legal Services to ensure compliance and facilitate public accessibility
- Assisted with integration test plans for research improving quality of low-definition videos with low-bandwidth
Education
Ph.D. - Computer Science
University Of California - Los Angeles
Los Angeles, CA 09.2019 - 06.2023
Master of Science - Computer Science
University of California - Los Angeles
Los Angeles, CA 09.2019 - 06.2022
Bachelor of Science - Mathematics
California State University - Monterey Bay
Seaside, CA 08.2014 - 12.2018
Technical Skills
Programming Languages:
- Python
- C++
- SQL
- R
- Linux
- Excel
- Javascript
Software:
- Microsoft Azure
- Microsoft Power BI
- Alteryx
- Postgres
- WebGL
Libraries:
- Tensorflow
- PyTorch
- Scikit-learn
- OpenCV
Applications:
- Jupyter
- Anaconda
- Postgres
Integrated Development Environments (IDEs):
- Visual Studio
- Xcode
Version Control:
- Github
Web Development:
- REST APIs
Natural Language Processing:
- Summarization models
Machine Learning:
- Regression
- Classification
- Deep Learning
Timeline
Consumer Insights Analyst
Los Angeles Rams
05.2023 - Current
Natural Language Processing Intern
Merlin Labs
06.2021 - 09.2021
Ph.D. - Computer Science
University Of California - Los Angeles
09.2019 - 06.2023
Master of Science - Computer Science
University of California - Los Angeles
09.2019 - 06.2022
Applied Scientist Intern
Amazon Web Services
06.2019 - 08.2019
Bachelor of Science - Mathematics
California State University - Monterey Bay
08.2014 - 12.2018
Fan Marketing & Insights Intern
Los Angeles Rams
7 2022 - 05.2023
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