Summary
Overview
Work History
Education
Skills
Other Experience
Timeline
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Rosa Hernandez

Seattle,WA

Summary

Skilled in marketing, social media management, and brand development with over 8+ years of experience.

I often stay on top of pop culture and bookish trends which I apply to my social media work. I love staying up to date on the vast discussions unfolding in the book industry and usually the first to know at my bookstore what the latest buzz is on social media. I am a strong collaborator with the ability to adapt quickly. Teamwork is incredibly important to me. I genuinely love our industry and believe I can bring a deeply creative and caring energy to Bookshop.org.

Overview

14
14
years of professional experience

Work History

Marketing Manager/Frontline Bookseller

Third Place Books
03.2019 - Current
  • Implementing Marketing projects for all three locations that include, updating website, newsletters, in-store and offsite events advertisement, management of bi-monthly subscription box service , branded merchandise, in-store displays/signage and collaborations with local businesses and media outlets in the area
  • Maintaining social media accounts for the company, including creating original content, event listings, special announcements, customer response, and supervising staff who create content
  • Project Management of our graphic designer and social media assistant
  • Conducting bi-monthly marketing meetings with management from all three locations
  • Bookseller tasks include, customer service, cashier, maintenance of sections, internet orders, used book buying, processing internet orders, receiving and staff training
  • Constant communication with management and staff on current and future projects

Events Coordinator and Social Media Manager

Watchung Booksellers
10.2015 - 02.2019
  • Booked author events for in-store and offsite, as well as booked authors for the yearly literary festival
  • Host authors and set up and event tear down
  • Maintained social media accounts for the store
  • Established/Maintained relationships with local authors, customers and various literary programs
  • Open and closing of store
  • Book Buying
  • Staff training and management

Nanny/School Aid

06.2011 - 03.2016
  • Full time care for one child with multiple disabilities
  • Oversaw one child in school full time, help with school work and communicate the child’s needs with the teacher and administration on behalf of parents and child
  • Administer multiple medications and other various health needs daily
  • Home care before and after school

Education

William Paterson University
Wayne, New Jersey
06.2011

A.A - Liberal Arts

Passaic County Community College
Paterson, New Jersey
12-2007

Skills

  • Marketing
  • Social Media
  • Implementing DEI initiatives
  • Event Coordinating
  • Management
  • Strong communication skills
  • MS Office
  • Excel
  • Google Docs
  • Constant Contact
  • Canva
  • LucidPress
  • Photoshop
  • Multiple Social Media Platforms
  • Video Editing

Other Experience

  • 2023 PW Star Watch Finalist
  • Current Pacific Northwest Booksellers Association Board Member
  • Current Member of the Audit Committee for the American Booksellers Association
  • Current Judge for CLMP Firecracker Awards
  • Previous DEIC member for the American Booksellers Association
  • Previous Pacific Northwest Booksellers Association Award Committee Member
  • Previous Judge for Kirkus Fiction Prize
  • Previous Indie Next Committee Member
  • Previous member of the Nominating Committee for the American Booksellers Association

Timeline

Marketing Manager/Frontline Bookseller

Third Place Books
03.2019 - Current

Events Coordinator and Social Media Manager

Watchung Booksellers
10.2015 - 02.2019

Nanny/School Aid

06.2011 - 03.2016

William Paterson University

A.A - Liberal Arts

Passaic County Community College

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Rosa Hernandez