Rosalba Bermudez
Arcadia,CA
Summary
Sales & Marketing Manager with 20+ years of experience driving revenue growth in the grocery retail sector, specializing in Hispanic/Latin products. Skilled in account management,merchandising,promotional strategy, and store-level execution across major chains including Food 4 Less, Smart and final, Vons and other national divisions of Kroger. Additional points below
Six years also as buyer of raw materials
Ten years accounts payables
Haccp certified
Bilingual (English/Spanish)
Overview
25
25
years of professional experience
Work History
Head of Sales & Marketing
GB Bread Corp
Wilmington, CA
02.2001 - Current
- Developed and executed comprehensive sales strategies to enhance market penetration and brand visibility.
- Led cross-functional teams in launching targeted marketing campaigns, resulting in increased customer engagement.
- Analyzed market trends and competitor activities to inform strategic decision-making and product positioning.
- Fostered relationships with key clients, driving long-term partnerships and repeat business opportunities.
- Implemented data-driven performance metrics to evaluate sales team effectiveness and optimize productivity.
- Spearheaded training programs for sales staff, enhancing skills and improving overall team performance.
- Collaborated with product development teams to align offerings with market demands and consumer preferences.
- Directed budget allocation for marketing initiatives, ensuring alignment with organizational goals and ROI objectives.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Optimized marketing strategies by analyzing market trends, competitor activities, and customer feedback to inform decision making.
- Established key partnerships with industry influencers, enhancing brand reputation and generating new business opportunities.
- Coordinated product launches that generated excitement among customers leading to increased demand for the company''s offerings.
- Delivered consistent year-over-year growth in both revenue and market share through aggressive sales tactics and targeted marketing efforts.
- Enhanced customer loyalty by developing tailored solutions that addressed their unique challenges and promoted long-term success.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Wrote and distributed press releases to increase brand visibility.
Education
Associate of Science -
Los Angeles Harbor College
Wilmington, California, CA05-1992
Skills
- CRM management
- Creative direction
- Pricing strategy
- Marketing analytics
- Product promotion
- Trade show coordination
- Problem-solving abilities
- Multitasking Abilities
- Training and development
- Staff management
- Digital marketing
Timeline
Head of Sales & Marketing
GB Bread Corp
02.2001 - Current
Associate of Science -
Los Angeles Harbor College