Rosario de Urioste
Miami
Summary
A seasoned supply chain professional with over 12 years of experience and an MBA, specializing in demand planning, S&OP, and logistics. I have a proven track record of optimizing global beauty supply chains through data-driven forecasting and strategic S&OP leadership. My expertise includes implementing planning platforms, driving major distribution shifts, and aligning commercial strategy with operational execution across international markets.
Overview
13
13
years of professional experience
Work History
S&OP Leader for Travel Retail Americas
Coty
04.2023 - Current
- Spearheaded the S&OP process to align demand forecasts with financial targets and drive business growth across the Americas.
- Developed and maintained a rolling 24-month demand forecast, integrating market intelligence, promotional activities, and new product launches to minimize out-of-stocks and support long-term planning.
- Led the implementation of the o9 planning platform, leveraging AI-powered data analytics to improve forecast accuracy and drive data-led decision-making.
- Directed a major strategic shift of 85% of volume to a new distribution center, reducing tariff exposure and improving replenishment flow, which enhanced overall operational efficiency.
- Managed R&Os by identifying potential supply chain disruptions, coordinating mitigation strategies, and capitalizing on opportunities to strengthen service levels and profitability.
- Drove data-led planning while fostering collaboration, ensuring each cycle delivers alignment, clarity, and actionable insights.
Demand Planner
Coty
03.2022 - 04.2023
- Managed rolling demand forecasts for a complex portfolio of prestige beauty brands, integrating market intelligence, promotional plans, and new product launches.
- Collaborated with commercial, supply, and marketing teams to ensure forecast accuracy and alignment with business targets.
- Helped improve service levels, reduce excess inventory, and support decision-making during a period of high market.
Customer Service Rep.
Bulgari
10.2019 - 03.2022
- Oversaw logistics operations and customer service for the LATAM region, strategically aligning operational processes with sales forecasts to ensure timely fulfillment and enhance service levels.
- Managed cross-functional collaboration with Sales and Finance to optimize operational efficiency, directly impacting profitability and ensuring compliance.
- Analyzed logistics performance to identify and implement cost-saving opportunities, leading to a significant reduction in shipping costs and improved lead times.
Customer Service Coordinator
Coty
08.2017 - 09.2019
- Oversaw end-to-end supply chain and customer service operations for the LATAM region, ensuring high service levels and on-time deliveries.
- Managed critical cross-functional issues, serving as the main point of contact for shipping delays, quality control, and production challenges, ensuring proactive resolution and maintaining customer relations.
Commercial Analyst
Puig
06.2016 - 12.2016
- Led strategic analysis and reporting of brand sell-in, informing monthly marketing plans and a mix of product recommendations.
- Oversaw business management activities, including goal planning, brand development, and updating customer business plans to drive profitability.
- Analyzed pricing and actively participated in the demand planning process, while also developing incentive models for the sales force to enhance performance.
- Coordinated commercial customer actions and managed their implementation to boost sales and market presence.
Collections & Logistics Analyst
Puig
04.2014 - 06.2016
- Managed the review and collection of open accounts, proactively identifying and resolving issues that contributed to delinquency.
- Oversaw accounts receivable to mitigate financial risk and ensure a healthy cash flow.
- Collaborated with management to address systemic issues leading to account delinquency.
- Maintained and improved customer relations while resolving client-billing problems, demonstrating a balanced approach to financial and customer-centric goals.
Credits & Collections Analyst
Coty
09.2012 - 04.2014
- Managed the review and collection of open accounts, proactively identifying and resolving issues that contributed to delinquency.
- Oversaw accounts receivable to mitigate financial risk and ensure a healthy cash flow.
- Collaborated with management to address systemic issues leading to account delinquency.
- Maintained and improved customer relations while resolving client-billing problems, demonstrating a balanced approach to financial and customer-centric goals.
Education
MBA -
PONTIFICIA UNIVERSIDAD CATOLICA ARGENTINA
Buenos Aires, Arg08.2025
BBA - Business Administration And Management
PONTIFICIA UNIVERSIDAD CATOLICA ARGENTINA
Buenos Aires, Arg07.2014
Skills
- Bilingual in Spanish and English
- SAP
- O9
- Kinaxis
- JDA/Manugistics Suite
- Prometheus
- Power BI
- Salesforce
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
S&OP Leader for Travel Retail Americas
Coty
04.2023 - Current
Demand Planner
Coty
03.2022 - 04.2023
Customer Service Rep.
Bulgari
10.2019 - 03.2022
Customer Service Coordinator
Coty
08.2017 - 09.2019
Commercial Analyst
Puig
06.2016 - 12.2016
Collections & Logistics Analyst
Puig
04.2014 - 06.2016
Credits & Collections Analyst
Coty
09.2012 - 04.2014
MBA -
PONTIFICIA UNIVERSIDAD CATOLICA ARGENTINA
BBA - Business Administration And Management
PONTIFICIA UNIVERSIDAD CATOLICA ARGENTINA