Rosario Fajardo
New York,NY
Summary
Social Media-focused marketer with a degree in Advertising & Marketing Communications from the Fashion Institute of Technology. Experienced in content creation, community management, and influencer partnerships. Skilled in platform strategy, trend analysis, and using analytics to drive engagement. Led social media campaign projects from concept to execution. Looking to join a creative team where I can help grow brand presence and connect with audiences through strong digital storytelling.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing & Content Lead Intern
LA ROLITA DIGITAL MARKETING SERVICES
New York, NY
10.2024 - Current
- Led the marketing and content strategy for an upcoming memoir, shaping its brand voice and building pre-launch visibility.
- Took charge of social media strategy for a local gym, including planning, filming, and creating original content on-site.
- Produced trend-driven Reels, stories, and graphics that significantly boosted engagement and helped grow the client’s online presence.
- Acted as a key point of contact with clients, aligning digital efforts with their goals and contributing to consistent audience growth.
Community Manager
MORAO ARÁNDANOS BY NAU
Bogotá, Colombia
01.2022 - 05.2023
- Led influencer outreach and partnership development to boost brand visibility, and drive targeted engagement.
- Managed MORAO’s social media strategy, improving content planning, posting consistency, and performance tracking.
- Created engaging content, and coordinated with creators to align messaging and brand voice.
- Contributed to a 67% increase in Instagram followers, and helped expand the client base by 33% through strategic digital and PR efforts.
Junior Marketing Intern
FALABELLA COLOMBIA
Bogotá, Colombia
05.2021 - 09.2021
- Supported the execution of brand-aligned events as part of seasonal marketing campaigns.
- Assisted with social media content creation and helped coordinate photo and video shoots for campaign visuals.
Education
Bachelor of Science - ADVERTISING & MARKETING COMMUNICATIONS
Fashion Institute of Technology
New York, NY06-2024
Skills
- Social Media Strategy & Execution (Instagram, TikTok, Meta Suite)
- Influencer Marketing & Creator Partnerships
- Content Creation (Reels, Stories, Short-form Video, Copywriting)
- Campaign Planning & Multi-Channel Coordination
- Brand Messaging & Audience Engagement
- Performance Analysis & KPI Reporting
- Digital Tools: Canva, Google Analytics, Meta Business Suite
- Trend Forecasting & Cultural Relevance
Certification
- Google Analytics Certification, 02/25, Google Career Certificates
- Mimic Pro Digital Marketing Simulator, 05/22, Stukent
Languages
- English: Native/ Bilingual
- Spanish: Native/ Bilingual
- Portuguese: Elementary
Timeline
Digital Marketing & Content Lead Intern
LA ROLITA DIGITAL MARKETING SERVICES
10.2024 - Current
Community Manager
MORAO ARÁNDANOS BY NAU
01.2022 - 05.2023
Junior Marketing Intern
FALABELLA COLOMBIA
05.2021 - 09.2021
Bachelor of Science - ADVERTISING & MARKETING COMMUNICATIONS
Fashion Institute of Technology
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