Rosario Huffman
Avon Lake,OH
Summary
Director-level marketing leader with 15+ years in health insurance, benefits, and B2B strategy, delivering measurable growth in middle and large business markets. Expert in go-to-market planning, agency/broker enablement, and integrated campaign strategy that drives revenue, brand strength, and client retention. Recognized for leading cross-functional teams, managing multimillion-dollar budgets, and equipping sales organizations with content and tools that accelerate adoption and growth.
Overview
20
20
years of professional experience
4
4
Certifications
Work History
Strategic Marketing Campaign Manager
Roundstone Insurance
Rocky River, OH
09.2024 - Current
- Lead integrated campaigns for self-funded health solutions, managing brand, digital, sponsorships, and events.
- Direct a team of 4, building them into independent leaders who deliver consistent results.
- Design and execute campaigns achieving double- and triple-digit YoY growth in engagement, MQLs, SQLs, and marketing-generated quotes.
- Elevate brand reputation and executive visibility through speaking opportunities and industry awards.
- Build go-to-market frameworks for new offerings, aligning campaigns with sales cycles.
- Oversee a 7-figure budget and vendor management across ABM, sales enablement, and media platforms.
Acquisition Marketing Manager
Medical Mutual of Ohio
Cleveland, OH
07.2023 - 09.2024
- Directed B2B marketing for the 51+ commercial health insurance portfolio, including medical, dental, and supplemental benefits.
- Developed segment-specific GTM strategies for mid-market and broker distribution, improving competitive positioning.
- Led website content and SEO strategy, delivering double-digit traffic and conversion gains.
- Built and mentored a new demand generation and product marketing team.
- Managed a 7-figure budget and agency partnerships to strengthen brand presence.
Director of Marketing
Evadata
New York, NY
06.2022 - 07.2023
- Established the company’s first formal marketing function, introducing ABM and data-driven targeting.
- Increased qualified lead appointments by double digits through refined storytelling and CRM alignment.
- Developed a unified brand identity and website overhaul to strengthen buyer journey performance.
- Managed agencies, designers, and SEO partners to expand visibility and lead pipeline.
Director of Content & B2B Marketing
Corestream
Tampa, FL
01.2021 - 06.2022
- Reimagined brand messaging, driving a significant increase in broker, prospect, and partner engagement.
- Doubled broker and business leads through a digital strategy and demand generation campaigns.
- Produced content strategy spanning case studies, webinars, social, and sales enablement assets.
Sr. Manager, B2B Marketing
Aflac
Columbus, GA
09.2015 - 12.2020
- Directed national B2B marketing strategy across product lines, strengthening broker, large-enterprise, mid-market, and SMB engagement.
- Created GTM strategies and content architecture for multiple distribution channels.
- Managed the $2M B2B budget and vendor relationships.
- Developed a patent-pending sales discovery app, adopted by 1,000+ field reps.
Worksite Benefits Producer
Unico Group
Lincoln, Nebraska
02.2015 - 09.2015
- Secured business clients for voluntary benefits, earning Fast Start Award recognition.
- Developed proposals through comprehensive multi-carrier evaluations.
- Facilitated effective presentations of health plans to clients' participants in Spanish.
- Managed both outside and inside sales to expand client base.
Multiple Marketing & Product Roles
Aflac
Columbus, Georgia
08.2005 - 02.2015
- Advanced through roles in recruiting, product management, and marketing, building expertise in distribution enablement, campaign strategy, and market analysis.
Education
B.S. - Business Administration, International Economics
Texas A&M International University
Laredo, TXB.S. - Marketing
Columbus State University
Columbus, GASkills
- Middle and large business marketing strategy
- Broker, consultant, and distribution enablement
- Go-to-market planning and execution
- Demand generation and funnel optimization
- Executive messaging and brand storytelling
- Product marketing and value proposition development
- Martech, CRM, and ABM platforms
- Cross-functional leadership and talent development
- Budget oversight
Certification
- Certified Scrum Product Owner (CSPO)
- Lean Six Sigma Yellow Belt
- DMA Certified Marketing Professional
- UC Berkeley – Change Readiness
- MIT Sloan – AI Strategy
Languages
- English, Bilingual
- Spanish, Bilingual
Volunteer Leadership
- Parish School Teacher, St. Joseph Church, 01/01/22, Present
- Youth Sports Coach, Catholic Youth Organization, 01/01/22, 12/31/24
Languages
Spanish
Proficient (C2)
C2
References
References available upon request.
Timeline
Strategic Marketing Campaign Manager
Roundstone Insurance
09.2024 - Current
Acquisition Marketing Manager
Medical Mutual of Ohio
07.2023 - 09.2024
Director of Marketing
Evadata
06.2022 - 07.2023
Director of Content & B2B Marketing
Corestream
01.2021 - 06.2022
Sr. Manager, B2B Marketing
Aflac
09.2015 - 12.2020
Worksite Benefits Producer
Unico Group
02.2015 - 09.2015
Multiple Marketing & Product Roles
Aflac
08.2005 - 02.2015
B.S. - Business Administration, International Economics
Texas A&M International University
B.S. - Marketing
Columbus State University
Similar Profiles
Daniel DemyanDaniel Demyan
Cost Containment Strategist at Roundstone InsuranceCost Containment Strategist at Roundstone Insurance
Ayden RobinsonAyden Robinson
Machine Operator at Roundstone Native SeedMachine Operator at Roundstone Native Seed
Devin OldhamDevin Oldham
Farm Laborer at Roundstone Native SeedFarm Laborer at Roundstone Native Seed
Teagan P. FrainTeagan P. Frain
Security Specialist at Cleveland Browns LLC.Security Specialist at Cleveland Browns LLC.
Michele A. OldsMichele A. Olds
Preschool Teacher at Goddard School - AvonPreschool Teacher at Goddard School - Avon