Rosa Yoo

• Leveraged data-driven insights to develop and execute scalable multi-channel programs across portfolio of 90 accounts, consistently surpassing targets and fostering substantial pipeline growth.
• Strategic collaboration with business development teams and industry experts to conceptualize and implement innovative marketing strategies.
• Spearheaded impactful co-marketing initiatives with customers and partners, orchestrating diverse activities such as sponsorship events, interactive webinars, and compelling content creation to enhance brand visibility and engagement.
• Provided strategic guidance to global cross-functional teams, facilitating message and brand alignment across regions and functions to reinforce brand consistency and resonance in target markets.
• A/B tested advanced AI tools for comprehensive marketing campaign performance measurement and ROI analysis, enabling data-driven decision-making and continuous optimization of marketing investments.
• Strategic digital engagement: Implemented targeted digital advertising campaigns across platforms including RollWorks, LinkedIn Ads, and social media to effectively engage high-priority accounts, aligning digital tactics with business goals.
• Managed vendor relationships, budget allocation, and conducted rigorous A/B testing to integrate Account Based Marketing technology stack and digital tactics.

Achievements:

• Increased Corporate Event Registrations: 70%+ registration rate within 50 target accounts, exceeding our registration goals by 3x.
• Boosted BDR Outbound Meeting Rate: Implemented effective field and digital initiatives, leading to 3x increase in BDR outbound meeting rate. Maintained consistent meeting rate of over 10% quarter over quarter (QoQ).
• Created Scalable Theme-Based Program: Launched quarterly theme-based program, including webinars and virtual events on topics: ESG, Regulatory Reporting, Generative AI & LLM. Achieved engagement from 75% of targeted accounts.
• Innovative Event Follow-Up Lead Nurture: Implemented innovative 1:few persona-based lead nurturing for key accounts post-events, resulting in doubled direct mail claims, 200+ virtual event registrations, and 30+ sales meetings.
• Strategic Alignment with Business Priorities: Launched targeted sub-industry email nurture and content syndication programs for Greenfield accounts, resulting in net new response rate exceeding 50%.

• Global Marketing Leadership: Spearheaded digital and event marketing initiatives across EMEA, APAC, and US, overseeing comprehensive campaigns.
• Cross-Functional Collaboration: Developed integrated marketing programs encompassing events, thought leadership initiatives, and content strategies, elevating product awareness.
• Managed multiple global and regional events, including trade shows, conferences, webinars, panel networking engagements.
• Supervised social media, email, and content marketing efforts. Provided training to global marketing managers, ensuring alignment with business priorities.
• Content Development: Created engaging content formats like video, podcasts, microsites, and brochures to drive awareness.
• Campaign Execution and Sales Alignment: Executed post-event campaigns to optimize engagement and collaborated with sales teams to prioritize key markets and support demand generation efforts.
• SEO Strategy and Website Development: Partnered with SEO agency to conduct thorough keyword research, enhancing content strategy and online visibility. Played pivotal role in development of website for three go-to-market products.

Achievements:

• Event Strategy Success: Implemented comprehensive event strategy aligned with business priorities, resulting in 30% increase in leads.
• Integrated Campaign Launch: Launched the year's top-performing campaign, "Creating a Cloud and Dynamics Environment," featuring diverse content formats such as videos, podcasts, brochures, and microsites. Leveraged strategic promotion via digital ads, social media, and LinkedIn.

• Global Marketing Collaboration: Collaborated globally across multiple channels targeting law firms, investment banks, professional services accounts to drive end-to-end marketing strategies.
• Event Management and Brand Enhancement: Orchestrated premier customer events and conferences, leveraging innovative multichannel solutions to boost brand awareness.
• Partnership Cultivation and Thought Leadership: Fostered partnerships with sponsors and hosted targeted thought leadership events to enhance industry presence.
• Industry-Specific Collaboration: Collaborated with legal, financial, and investment professionals worldwide to plan and execute industry-specific events such as roundtables, webinars, and conferences.
• Lead Generation and Engagement Enhancement: Generated leads and improved engagement through strategic content distribution via email, social media, and print mediums.
• Tailored Content Development and Go-to-Market Strategy: Developed tailored content including whitepapers, research reports, infographics and webinars.
• Spearheaded go-to-market strategies for three partner product launches in alignment with sales and product teams including eBrevia an AI contract review software used by law firms.
• Email Marketing: Led domestic and global email marketing initiatives, overseeing strategy, design, and optimization for compelling copy.
• Client-Centric Proposal and Presentation Creation: Created proposals, presentations, and promotional videos addressing client needs and deal solutions.
• Vendor and Agency Management: Managed relationships with creative agencies and media partners to ensure effective collaboration and execution.

Achievements:

• Global Event Management: Managed and executed global Mergermarket Event series, hosting events across EMEA, APAC, LatAm and NAM.
• Rebranding Success: Played pivotal role in three rebranding projects, overseeing all marketing and operational activities leading to a successful company spin-off.
• Product Partnership Initiatives: Initiated three product partnerships, actively involved in all aspects of rollout, including content creation and collateral development.
• Lead Generation Enhancement: Supported lead generation efforts, resulting in increase in web lead revenue and 14% boost in global Venue web traffic.
• Industry Recognition: Established and fostered a valuable relationship with the M&A Atlas Awards Network, leading to Venue winning Data Room of Choice Award three years in a row.