Rose Mednard
Brooklyn,NY
Summary
Detail-oriented Ecommerce professional with a strong desire to enhance team performance through dedication, precision, and effective communication abilities. Possessing a deep comprehension of the industry landscape, approaches challenges with a positive mindset, striving for excellence in all endeavors.
Overview
8
8
years of professional experience
Work History
Senior Manager, Ecommerce
John Varvatos
01.2025 - Current
- Lead the e-commerce division, aligning team goals with John Varvatos’ global strategic vision while championing a culture of innovation, excellence, and brand elevation.
- Recruited, onboarded, and currently lead a high-performing team of five, including a Copywriter, Marketing Lead, CRM Manager, and Digital Designer—fostering collaboration and elevating digital brand execution.
- Oversee overall team structure and talent decisions, including evaluating hiring needs, managing performance reviews, and making strategic recommendations on promotions and role transitions.
- Support P&L ownership for digital channels, planning and optimizing commercial performance across markets to achieve revenue and profitability targets.
- Implemented 5+ new cross-functional processes, streamlining internal workflows and enhancing operational efficiency across digital, marketing, production, design and merchandising teams.
- Define and execute data-driven strategies across the digital funnel—enhancing conversion rates and personalizing journeys for high-value customer segments.
- Orchestrate cross-functional efforts (Performance, CRM, Paid Marketing, E-Merchandising) to deliver best-in-class selling campaigns aligned with seasonal moments and product launches.
- Direct performance marketing strategy across Meta, Google, Amazon, and emerging channels, focusing on efficient customer acquisition and luxury-brand alignment.
- Develop and implement a marketing attribution framework to provide clarity on ROI and customer journey effectiveness across paid, owned, and earned media.
- Regularly review KPIs, customer insights, and business trends to inform campaign optimization, elevate UX, and refine growth strategies.
- Partnered closely with the VP of Marketing to ensure e-commerce initiatives supported broader brand storytelling and reinforced desirability in key markets.
- Collaborated with retail and wholesale counterparts to deliver omnichannel customer experiences, drive boutique traffic, and support global market expansion.
- Serve as the internal expert on digital commerce, advising on DTC strategies, platform evolution, and aligned innovation opportunities.
- Collaborated closely with the UK-based Product Owner and global development teams to define and implement strategic enhancements across the e-commerce platform—from homepage innovation to deep feature functionality—ensuring alignment with brand, UX, and commercial objectives.
- Embraced and modeled John Varvatos’ commitment to uniqueness, craftsmanship, and commitment via digital experience.
Digital Experience Manager
John Varvatos
04.2023 - 12.2024
- Led annual digital revenue planning and forecasting, aligning with Merchandising, Finance, and Leadership to ensure commercial goals are met across global markets.
- Delivered 10% year-over-year digital revenue growth, exceeding forecast by 5%, through strategic planning, optimized customer journeys, and cross-functional execution across digital channels.
- Defined and executed the digital strategy and initiative roadmap in collaboration with Trading, CRM, and Product teams to drive full-funnel performance.
- Spearheaded the design, functionality, and launch of the “Wear With” feature on the PDP, enhancing product discovery and styling inspiration—resulting in a 20% increase in Add-to-Bag rate.
- Owned the end-to-end management of the Digital Marketing Calendar, orchestrating seasonal campaign launches, new delivery drops, and promotional events in alignment with the Master Trade Calendar.
- Oversaw all concepts and launches of the luxury-standard homepage and landing experiences; partnered with Design and Creative to ensure brand consistency across all touch points.
- Directed product enrichment and digital merchandising efforts for new collections; ensured accurate uploads, pricing, categorization, and on-brand visual presentation across regions.
- Conducted daily site audits to ensure accuracy of product placement, content, pricing, navigation, and luxury-standard presentation.
- Maintained and optimized global site navigation and mega menus, aligning with seasonal buys and new product deliveries.
- Owned on-site search reporting and performance; implemented high-impact search optimizations and collaborated with CRM to align messaging with customer intent.
- Developed strategy for key product highlights (New Arrivals, Essentials, VIP Exclusives ); ensured timely execution and updates across seasonal collections.
- Played a central role in cross-functional meetings including Digital Roadmap Reviews, Creative Briefings, Promo Planning, and Post-Campaign Debriefs.
- Partnered with Analytics and CRM to deliver actionable insights via GA4 and Looker, optimizing the customer journey and maximizing commercial outcomes.
Merchandising Manager, Ecommerce
John Varvatos
04.2022 - 04.2023
- Worked cross-functionally with buying, merchandising, and production teams to ensure efficient product uploads and weekly launches
- Managed and review merchandise presentation on site to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines
- Managed site promotions and markdowns and maintain proper alignment with retail stores
- Managed the site navigation, and all experience set up of the site
- Managed store locator tool, and ensure information is up to date and accurate
- Acted as key touch point between Customer Service team and appropriate solution partners
- Participated in regular quality assurance of the site to ensure accuracy of but not limited to; linking strategies, copy, pricing, categorization, add to cart functionality on a global scale
- Conduct daily audits of the site to check depth/ high exposure product is being surfaced and attractively presented whilst making sure everything is correctly classified and merchandised.
- Carry out site checks ensuring the customer journey is as optimized as possible, raising journey issues with priority and engaging with the Experience team on improving the flow
Merchandising Manager, Ecommerce
Diane Von Furstenberg
10.2019 - 03.2022
- Set the strategy, performance and revenue goals for brand properties including branded micro sites. Includes eCommerce platform, web development, integrations, personalization and testing, mobile/desktop UX, and analytics.
- Managed brand properties with a focus on driving dramatic 15% revenue growth via eCommerce sales, marketing, technology and operation optimizations.
- Developed and procure eCommerce marketing technology and third-party solutions to increase traffic, customer acquisition & loyalty, conversion, customer experience, and website optimization.
- Coordinated with digital marketing to support key brand focuses, key products, themes & six campaigns throughout the year, supporting company-wide initiatives and brand values.
- Supported international eCommerce needs for Asia, North America and Europe including brand site expansion and eCommerce guidance as needed in distributor led markets.
- Collaborated with Creative Team (UX/UI) to improve user experience and create ongoing UX/UI enhancements.
- Conducted competitive eCommerce research and monitor competitive brand activity, review digital touch points, propose action plan and identify opportunities for sales growth while staying abreast of luxury fashion trends and emerging eCommerce technologies.
- Mentored and managed two direct report(s) including sample coordinator and junior merchant role. Work cross-functionally with buying, merchandising, and production teams to ensure efficient workflow
- Managed and review merchandise presentation on site to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines
- Participated in regular quality assurance of the site to ensure accuracy of but not limited to; linking strategies, copy, pricing, categorization, add to cart functionality on a global scale
- Ensured sorting rules, online search, categories, filters, content slots and onsite product recommendations etc are closely maintained.
- Completed site content updates for site refreshes and promotions for all three sites
- Managed the site navigation, executed site experiences
- Organized meetings for up to 25 staff members to discuss fit of products based on customer data and key strategies on how to improve the UX.
Associate Merchandiser
Diane Von Furstenberg
01.2019 - 10.2019
- Improved dress category product margin by 45% through customer trend assessment
- Generated over $700K in sales and distribution within the first two deliveries.
Managed partner relationships with Farfetch and Style Me, increasing sales. - Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Restructured company merchandising standards to increase customer traffic and product exposure.
- Enhanced overall site appearance by applying careful consideration to product and displays.
- Prepared interesting and innovative visual displays to grab customer interest and promote sales.
- Collaborated with senior sales, engineering, and other business development executives to create best practices, marketing initiatives and media positioning for vertical markets.
- Monitored inventory levels and kept adequate stock for the website.
Merchandising Coordinator
Diane Von Furstenberg
05.2017 - 01.2019
- Managed product upload process for bi-weekly launches and homepage flips.
- Developed merchandising strategy by category for all product.
- Updated online categories weekly, to more effectively present trend products to customers.
- Managed online photo shoot process from start to finish inspecting merchandise for quality display for on model and still life shoots.
- Monitored samples and inventory used for online usage, developing a new operations process within the company.
- Worked with creative and marketing team directors to optimize promotions.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Resolved conflicts and negotiated mutually beneficial agreements between two online vendors.
- Developed team communications and information for campaign and style out meetings.
- Interacted with vendors, store managers and other stakeholders to maintain on-time deliveries.
Education
BACHELOR OF ARTS - Communications, Public Relations
CITY COLLEGE OF NEW YORK
New York, NY05.2005
Skills
- Salesforce Commerce Cloud
- Shopify Plus
- Google Analytics, Looker
- Google Workspace
- Meta
- Microsoft Suite 365
- 42 BI
- Project Management Tools: Trello, Air Table, Motion
- DAM Tools: Amplience, Cloudinary
- Talent development
- Data-driven decision making
- Cross-functional team leadership
- Partnership development
- Sales channel analytics
- Strategic planning
- Market analysis
Websites
Timeline
Senior Manager, Ecommerce
John Varvatos
01.2025 - Current
Digital Experience Manager
John Varvatos
04.2023 - 12.2024
Merchandising Manager, Ecommerce
John Varvatos
04.2022 - 04.2023
Merchandising Manager, Ecommerce
Diane Von Furstenberg
10.2019 - 03.2022
Associate Merchandiser
Diane Von Furstenberg
01.2019 - 10.2019
Merchandising Coordinator
Diane Von Furstenberg
05.2017 - 01.2019
BACHELOR OF ARTS - Communications, Public Relations
CITY COLLEGE OF NEW YORK
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