Summary
Overview
Work History
Education
Skills
Timeline
Achievements
Generic

ROSE GANDOLFO

New York,USA

Summary

Experienced with ad trafficking, campaign optimization, and team leadership. Utilizes data-driven strategies to enhance ad performance and streamline workflows. Knowledge of digital advertising platforms and industry best practices

Overview

7
7
years of professional experience

Work History

Digital Ad Operations Manager

iHeart Media
06.2022 - Current
  • Traffic online audio and display ad campaigns for iHeart Streaming stations and Podcast shows.
  • Review media plans to ensure alignment with inventory
  • Manage and schedule stream blocks for special events on iHeart Radio/Streaming stations.
  • Collaborate with Sales Executives and Account Managers to translate client goals into actionable campaign strategies.
  • Improved campaign tracking accuracy by implementing rigorous QA processes for all pixel placements and tag implementations.
  • Analyzed campaign data to identify trends and make recommendations for future strategy, driving continuous improvement efforts.
  • Improved ad campaign performance by implementing strategic optimization techniques and data-driven decisionmaking.
  • Managed high-volume advertising campaigns for multiple clients, ensuring timely delivery and accurate targeting.
  • Optimized inventory utilization by analyzing available ad space across various channels and making strategic allocation decisions.
  • Increased revenue potential by identifying upsell opportunities within existing accounts.
  • Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.

Senior Traffic Coordinator

New York Interconnect
04.2021 - 05.2022
  • Ensure on time and fully executed trafficking of campaigns – including linear, addressable, & digital.
  • Streamlined traffic workflows by implementing efficient scheduling and routing procedures to ensure highest revenues.
  • Manage network programming and formatting for break schedules.
  • Resolve scheduling discrepancies on all orders.
  • Monitor schedules for future Network log exceptions, oversell and missed opportunities.
  • Act as a liaison between Account Executives and Commercial Insertion team to ensure delivery of electronic spots.
  • Responsible for daily spot billing reconciliation, verification, and affidavit/invoice generation.
  • Communicate with Traffic Director on any issues that may arise regarding oversold inventory on any given network/zone.
  • Organized frequent meetings for team members to report and track status of material movement.
  • Assisted with training of new hires

Sales Assistant

New York Interconnect
06.2020 - 04.2021
  • Managed orders of assigned Account Executive, assisting with maintenance of account lists in Salesforce.
  • Worked with buyers to ensure Agency and Client requirements have been met.
  • Processed post analysis reports for clients/agencies.
  • Finalize order contracts by month to ensure correct invoicing.
  • Finalized order contracts by month to ensure correct invoicing.
  • Prepared traffic schedules for all spots.
  • Provided administrative assistance to Account Executives, participate in special projects, and perform other duties as assigned.

Traffic Coordinator

New York Interconnect
04.2019 - 06.2020
  • Create schedules to ensure high revenues and prioritize spot placements.
  • Process orders for national accounts on over 100 networks spanning regional 300 zones.
  • Manage network programming and formatting for break schedules.
  • Handle the creative copy preparation for linear commercials and their points of entry.
  • Schedule cash linear advertising spots, including NCC/ national Countrywide spots, PSAs and promotions.
  • Provided exceptional customer service when addressing concerns or inquiries from both internal team members as well as external clients.
  • Coordinated with sales teams to ensure timely delivery of products, enhancing customer satisfaction.

Audience/Casting Coordinator

1iota Productions
08.2018 - 03.2019
  • Oversaw audience scheduling, placement and participation for live and pre-taped shows and events including ABC’s Good Morning America, Jimmy Kimmel Live in Brooklyn, The View, ESPN’s First Take, and the 2018 MTV Video Music Awards
  • Contributed to the success of numerous productions by consistently meeting tight deadlines throughout the casting process.
  • Coordinated VIP Guests and Security
  • Contributed to a positive work environment by maintaining a professional demeanor throughout all interactions with colleagues, talent representatives, and auditioning actors.
  • Assisted with the set up and logistics of production shots inside and outside the studio
  • Maintained an organized filing system for all actors'' paperwork and contracts, ensuring easy access to vital information when needed.
  • Communicated effectively with various departments within the production team to address any casting-related concerns promptly and professionally.

Education

B.A. - Communication Arts, Concentration – Creative Media

Marymount Manhattan College
New York, NY
05.2015

Skills

  • Microsoft Office: Word, PowerPoint, Excel, and Outlook
  • Software: Eclipse, Sales Force, STRATA View, OSCAR, Operative, Google Ad Manager, Triton, Airtable
  • Campaign management
  • Media planning
  • Display advertising
  • Performance optimization

Timeline

Digital Ad Operations Manager

iHeart Media
06.2022 - Current

Senior Traffic Coordinator

New York Interconnect
04.2021 - 05.2022

Sales Assistant

New York Interconnect
06.2020 - 04.2021

Traffic Coordinator

New York Interconnect
04.2019 - 06.2020

Audience/Casting Coordinator

1iota Productions
08.2018 - 03.2019

B.A. - Communication Arts, Concentration – Creative Media

Marymount Manhattan College

Achievements

2x Emmy Award Winner

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