Years Professional Experience
ROSEANN DAMICO SCHATKOWSKI
Marketing
Allentown,PA
Summary
Creative Marketing Associate with 30+ years of expertise implementing marketing strategies. Skilled graphic artist with advanced expertise in Adobe Creative Suite, Canva, and other design programs. Experienced in email campaigns, public relations, and social media. Dedicated professional skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
30
30
Work History
Marketing Director
Civic Theatre of Allentown
06.2021 - 04.2022
- Increased post Covid ticket sales to above pre-Covid sales
- Planned and oversaw marketing and advertising campaigns
- Utilized strong copywriting, proofreading, and editing skills
- Created playbills, posters, postcards, and other marketing materials using Adobe Creative Suite
- Wrote press releases and maintained media relations
- Wrote copy and designed social media posts email blasts, web newsletters, ads, and brochures
- Maintained and updated copy and information on web site
- Maintained email and direct mail lists
- Supervised freelance graphic artists in design of marketing pieces: playbills, posters, ads, brochures, and signs
- Acted as liaison with ad reps and printing houses
- Assisted in Identifying and targeting groups
- Developed content for and maintained lobby monitors
Director of Marketing and Public Relations
DeSales University Performing Arts
05.2000 - 06.2021
- Was integral member of successful campaign to generate income during Covid epidemic by presenting virtual theatre, dance, and film while other area theatres were dormant.
- Planned and oversaw marketing and advertising campaigns
- Utilized strong copywriting, proofreading, editing, and design skills
- Designed and produced all marketing pieces for departments of theatre, dance, and film, including print and virtual playbills, email blasts, web newsletters, social media posts, ads, and brochures
- Wrote press releases and maintained media relations
- Maintained and updated copy and information on web site
- Acted as Liaison with ad reps, printers, patrons, and University personnel
- Maintained direct mail and email lists on database programs
- Assisted in Identifying and targeted groups
- Spearheaded campaign to present productions for deaf and vision impaired patrons
- Designed signage to be displayed in theatre lobby, Including large scale photos and posters
- Developed content for and maintained monitors in theatre lobby and university wide
Box Office Manager
DeSales University Theatre & PA Shakespeare Fest.
10.1995 - 08.2000
- Completely and single-handedly upgraded manual ticket selling system to fully computerized box office
- Collaborated with marketing director to brainstorm methods to upsell tickets to various shows using Microsoft Excel and Access to extract data for email blasts and mailing lists.
- Communicated with subscribers to exchange, upgrade, renew, and purchase tickets.
- Arranged delivery of tickets for bulk orders and non-local customers by printing tickets for delivery, shipping via carriers and communicating with buyers to inform of delivery status.
- Utilized ticketing software and Microsoft Excel to generate performance reports, accurately documenting projected sales and attendance.
- Trained and motivated 15 University student box office staff and five full-time professional PA Shakespeare Fest. box office staff to maximize ticket sales and facilitate distribution of information regarding shows and performances.
- Created and maintained reports of sold tickets and payments received.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Recruited, interviewed, and hired employees and implemented mentoring program to promote positive feedback and engagement.
Education
B.A. - Liberal Arts, theatre
DeSales University
Center Valley, PA05.1986
Skills
- Ability to work independently in a high-energy, fast paced environment with demanding deadlines
- High proficiency in Adobe Creative Suite: InDesign, Photoshop, Illustrator graphic design and layout
- Proficiency in Microsoft Office
- Experienced in Mac and Windows
Accomplishments
- Computerized the DeSales University and PA Shakespeare Fest. box offices
- 2015 DeSales University employee of the year
- Trade Media
- Content Creation
- Promotional Campaigns
- Database Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started.”
Henry Ward Beecher
Timeline
Marketing Director
Civic Theatre of Allentown
06.2021 - 04.2022
Director of Marketing and Public Relations
DeSales University Performing Arts
05.2000 - 06.2021
Box Office Manager
DeSales University Theatre & PA Shakespeare Fest.
10.1995 - 08.2000
B.A. - Liberal Arts, theatre
DeSales University
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