Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Roseanne Adamson

Atlanta,GA

Summary

I have extensive experience in sales, technology, management, and marketing. Skilled in marketing, branding, sales, forecasting, and driving revenue. I am knowledgeable in SaaS, Cloud, Payments, and integrated software strategies for managing business finances. I have excellent communication skills and consistently exceed sales goals with a consultative approach. Strategic Business Advisor with 25 years of experience in researching and assessing business performance and developing solutions for optimization. Well-versed in identifying and deconstructing business strengths, weaknesses, opportunities and threats. Superior performance in financial analysis and evaluation of industry trends and competitor strategy. Guide business owners in understanding and responding to specific problems and opportunities and developing strategic plans to meet business objectives and drive growth. Successful as a new business developer and managing current clientele.

Overview

26
26
years of professional experience

Work History

BUSINESS ADVISOR

THRYV
11.2021 - Current
  • Provides technical assistance to small and medium businesses
  • Evaluates business proposals
  • Develops and delivers SAAS, SEM, and SEO proposals
  • Builds relationships with area businesses to establish contract training opportunities.
  • Capitalized on strategic business partnerships to foster new market penetration.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Assisted companies during transitional periods such as mergers or acquisitions by providing strategic guidance and support to ensure seamless integration.
  • Broke down and evaluated user problems, using test scripts, personal expertise, and probing questions.
  • Managed escalated cases, liaising with senior management to resolve high-priority issues promptly and effectively.
  • Participated in quarterly business reviews with clients as a subject matter expert on support services.
  • Generated reports to track performance and analyze trends.
  • Enhanced ERP system efficiency by implementing process improvements and customizations.
  • Supported smooth launch and user experience through functional end user testing and interface testing.
  • Integrated Plex, SAP, Oracle, Microsoft Dynamics and other ERP systems to connect with applications and data sources.

SENIOR ACCOUNT MANAGER

NCR
01.2019 - 11.2021
  • Oversaw accounts in the hospitality department, managed sales for a team of SDR Reps, and maximized profits
  • I mastered the software, payments, and analytics and executed value-based selling with outbound calls and marketing.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Consulted with businesses to supply accurate product and service information.
  • Developed long-lasting client relationships by providing exceptional customer service and support.
  • Created training program for lower-level employees to increase sales and customer satisfaction.
  • Monitored and analyzed customer feedback to identify opportunities for improvement.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Regularly updated sales forecasts based upon current pipeline status/anticipated deal closures, allowing for accurate resource allocation/planning within the organization.
  • Mentored junior account managers, fostering their professional growth and skills development within the company.

SENIOR ACCOUNT MANAGER

SAGE
01.2015 - 01.2019
  • Responsible for marketing and selling Sage software solutions to small to medium businesses using various sales techniques to exceed sales quotas
  • I achieved 220% of my revenue goal and won an award for my performance.

TERRITORY CONSULTANT

FLEETCOR INC.
01.2015 - 08.2015
  • Successfully increased revenue by 35% through outbound sales and cold calling and developed new prospects through referrals.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Advised clients on change management strategies to ensure smooth transitions during periods of organizational transformation.
  • Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
  • Collaborated with teams to define, strategize, and implement marketing and web strategies.

BUSINESS DEVELOPMENT MANAGER

ANNE AWAY TRAVEL
01.2012 - 01.2014
  • Expertise in print and online advertising solutions, strategic sales concepts, and proposal writing
  • Ability to conduct customer consultations to uncover additional needs.

SENIOR ACCOUNT MANAGER

AT&T ADVERTISING (YP.COM)
08.1998 - 01.2011
  • Successfully increased revenue by 35% through outbound sales and cold calling and developed new prospects through referrals.
  • Gathered feedback from clients post-campaign launches to evaluate success metrics and make recommendations for future improvements or adjustments as needed.
  • Devised strategies to perform at required goal level and achieve monthly quota.
  • Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
  • Created and presented media and advertising packages to prospective customers.
  • Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
  • Secured new business opportunities through proactive outreach, networking events, and industry conferences.
  • Assisted in the development of agency marketing materials and case studies that showcased successful campaigns executed for existing clients, attracting new business prospects.
  • Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.
  • Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
  • Coordinated with finance departments to ensure accurate billing procedures were followed for each advertising campaign managed.
  • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
  • Consistently hit and exceeded sales goals by 330%
  • Built strong relationships with clients by providing exceptional service, communication, and ongoing support throughout the campaign lifecycle.
  • Maintained and organized customer database of over 220k clients nationwide.

Education

A.S. in Computer Science - Computer Programming

NATIONAL SCHOOL OF TECHNOLOGY
Miami, FL

Bachelor of Arts in Business Management - Sales And Marketing Education

UNIVERSITY OF PHOENIX
Pembroke Pines, FL

Skills

  • Sales/Marketing
  • Team Leadership
  • Cross-Selling
  • Problem-Solving
  • Territory Management
  • Customer Retention
  • Strong Communication
  • SAAS Sales
  • ERP Account Management
  • Customer Service Management
  • Business Development
  • Performance Improvement
  • Project Management
  • Excellent Communication
  • Quality Assurance

Awards

  • Presidents Club Award Winner 2007
  • Presidents Club Award Winner 2004
  • Presidents Club Award Winner 2003
  • Elite Club Winner 1999
  • Elite Club Winner 2001
  • Elite Club Winner 2003
  • Elite Club Winner 2015
  • Elite Club Winner 2019
  • Rookie of the Year 2019
  • Rookie of the Year 2022

Timeline

BUSINESS ADVISOR

THRYV
11.2021 - Current

SENIOR ACCOUNT MANAGER

NCR
01.2019 - 11.2021

SENIOR ACCOUNT MANAGER

SAGE
01.2015 - 01.2019

TERRITORY CONSULTANT

FLEETCOR INC.
01.2015 - 08.2015

BUSINESS DEVELOPMENT MANAGER

ANNE AWAY TRAVEL
01.2012 - 01.2014

SENIOR ACCOUNT MANAGER

AT&T ADVERTISING (YP.COM)
08.1998 - 01.2011

A.S. in Computer Science - Computer Programming

NATIONAL SCHOOL OF TECHNOLOGY

Bachelor of Arts in Business Management - Sales And Marketing Education

UNIVERSITY OF PHOENIX

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