Rose C. DeLuna

Work History

National Buying Merchandising Supervisor

Aldi USA

09.2022 - 01.2025

Led and coached the work of direct reports, ensuring merchandising strategies and guidelines were executed accurately per prioritized timelines.
Supervised the day-to-day operations of the team, their responsibilities, providing direction and feedback for improvement and development.
Responsible for various commodities/categories including Freezer Doors/Spot Merchandiser, Produce-ambient/MDU, Bread,Coffee/Tea, Juice, Soda, Water, Canned Fruit, Spice and Check Lane Cooler(Immediate Consumption)
Conducted regular reviews of hundreds of planograms across 26 divisions including seasonal re-merchandising and flow changes consisting of vertical, horizontal and group blocking to maximize the customer shopping experience and store stocking efficiency.
Daily use of applicable software and tools include Sharepoint, Tableau,Spaceman,CBIS, Fiori, SAP/Hana, Microsoft Office(Excel, Word,One Note, Teams, Outlook,etc.) WFM and Concur.
Collaborated with internal and external stakeholders including Buying, Supply Chain Management(SCM), Assortment Planning, Store Layouts, National Real Estate(NRE), Marketing & Design, Quality Assurance, Risk and Operations.
Assessed Data and analytic reporting, audits and pivot tables to deliver data-driven decision making processes concerning seasonal launches, discontinued items, days of supply(DOS) thresholds, and parameters for forecasting and replenishment.
Evaluated merchandise product assortment based on consumer trends/preferences and competitive shopping, adjusting accordingly to drive sales growth.
Managed multiple ad-hoc projects by anticipating challenges,troubleshooting problems,proposing solutions, verifying quality and accuracy, ensuring deadline adherence.
Developed and executed Merchandising Strategies while understanding the overarching company objectives.
Responsible for maintaining and updating the Mock Store(AIC/ALDI Insight Center) incorporating seasonal changes and new merchandising strategies; while also supporting various meetings with directors and other upper management leadership at this location.
Owned the Category Review Process to include writing/updating all documents, preparing and presenting reports/presentations on various commodity SOP's (set specific guidelines) and facilitated trainings.
Excerpt from last Annual Performance Review from direct leader, Jennifer Powell, Executive Merchandising Manager-“Rose exhibits optimism and resilience; she is always trying to boost her team to complete tasks. She is dedicated to her team and does a great job leading her team in support and encouragement. She has determination, works hard, and strives to do well in her role.”

Director of Sales and Marketing

DTK Stone Works

08.2021 - 01.2022

Developed and implemented SEO techniques to maximize internet traffic and presence.
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Implemented sales and marketing program to support company objectives, resulting in 20% increase in new business.
Managed sales promotions and marketing strategies on major social media sites.
Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Luxury Showroom Design Consultant/Manager

The Shade Store

02.2018 - 07.2021

Provided Design expertise to Interior Designers, various members of the trade and clients in the showroom, via video chat and in home visits.
Increased profits by 35% through effective client engagement.
Lead the creative process for custom window treatments by determining client's needs and wants to fit their lifestyle and budget.
Delivered an elevated customer experience to generate a loyal clientele.
Managed the day to day operations of the Showroom compiling extensive quotes, processed orders, handle scheduling and customer service issues with excellent attention to detail.
Evaluated existing operations and current market trends to identify necessary improvements and capitalize on changes.

Visual Merchandising Manager/Interior Designer/Project Leader

IKEA Schaumburg

01.2011 - 01.2016

Lead a team of 7-8 visual merchandisers, 4 interior designers, 2 graphic designers, 2 carpenters and 15+ sales co-workers.
Successful recruitment and hiring of 4 new visual merchandisers, 2 interior designers, and 3 sales co-workers.
Successful development of 5 visual merchandising co-workers into new positions, 4-managerial and 1-lateral move into a graphics.
Significant increases in the visual merchandising Voice score; 150 points from the previous year and obtained a leadership score of 90%.
Increased sales results by 30% to exceed sales goals by implementing new visual strategies; collaborating with sales on multiple remodel projects and constantly adapting to our market and ever-changing customer needs.
Created and executed a structured, organized and timely work environment that encouraged teamwork and a results-driven mentality which kept our customer in focus while growing the business.
Implemented new medias that reflected our current market and retail trends.
While other stores lost 15-20% of sales during their Market Hall Remodels, we were able to maintain and grow the business during this time period and had growth in every market hall shop that previous year.
Awarded “Manager of the Tertial” honor & Positive Face to Face Recognition- June/2015.

Summary

Overview

Work History

National Buying Merchandising Supervisor

Director of Sales and Marketing

Luxury Showroom Design Consultant/Manager

Visual Merchandising Manager/Interior Designer/Project Leader

Education

Bachelor Of Fine Arts - Interior Design

Skills

Affiliations

Software

Personal Information

Timeline

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