ROSE KAUR

• Drives engagement and increases brand awareness by developing and executing successful social media marketing content across multiple platforms
• Competitor analysis to identify opportunities for optimization and improvement in Wellness, Sports, and Beauty industries
• Creates visually stunning material that aligns with brand guidelines and tells a cohesive story across all social media platforms, using multiple editorial applications such as Canvas, CapCut, Inshot, Planoly, iMovie, and VUE
• Achieving over 50% increase in online clients by effective outreach on collaborations with agencies, influencer marketing, and athletes for brand representation.

• Created and executed successful social media campaigns, including influencer partnerships and organic content creation, on plat- forms such as Facebook, Instagram, LinkedIn and TikTok
• Supported digital director and supervisor in establishing and evaluating marketing strategies for fashion, sports, luxury chocolate brands
• Analytics reporting of all important social media KPI’s for clients, such as Chanel, NBA, ServiceNow, Lindt, and Ghirardelli
• Presented and promoted client partnership deals with universal brands for Youtube and Snapchat with international team
• Analyzed SEO on Google Ads, Facebook Ads Manager, LinkedIn, and Twitter to provide effective improvements on sales growth.

• Established brand presentations and visual content for social media platforms including Instagram, Twitter, and Facebook
• Reported bi-weekly, monthly, and annual social analytics success of the brand’s platform to clients on effective strategies
• Increased brand traffic over 65% by researching current trends of lifestyle, beauty, wellness, and fitness; keeping the platform content and relevant
• Fostered partnerships with other nationwide companies to collaborate on building digital platform globally.

• Initiated and implemented marketing campaigns for various real estate developments through variety of marketing channels
• Utilized creative design skills to decorate and organize interior layouts for new and upcoming clients to showcase properties efficiently
• Conducted regular analysis of social media campaigns and adjust strategies as needed to ensure optimal performance and ROI.

• Collaborated with specialty retailers as well as larger retailers such as Bloomingdales, Saks, and Macy’s
• Participated in-sales promotion activities that included coordinating seasonal sales, trunk shows and popups while merchandising exceptional in-store exhibits
• Conceptualized interviews with designers and buyers to give an insider perspective on Agent R.E.D’s up-coming seasonal apparels.
• Maintained wardrobe inventory and ensured all clothing and accessories were properly cared for and returned to vendors on time.

Dean’s List, Cum Laude, Member of Phi Theta Kappa Honor Society ; Member of Delta Mu Delta International Honor Society