Roselinda Johnson
Tucson,AZ
Summary
Seasoned digital artist with over 10 years of experience in social media management, specializing in content creation and creative directing, making me adept at creative marketing and understanding trends. Founded and ran a successful photography business for 15 years, honing skills in communications, community building, and team collaboration. Passionate about space, 5 years ago I transitioned to the space industry to pursue my passion, demonstrating dedication and adaptability. Committed to fostering a diverse and inclusive community within the space industry, I am dedicated to making meaningful contributions while supporting the vision of millions of people living and working in space for the benefit of Earth.
Overview
15
15
years of professional experience
Work History
Social Media Coordinator
Space Frontier Foundation
11.2021 - Current
- Create social media content to increase engagement with target audience.
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
- Created social media marketing strategies and oversaw management of accounts.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Worked with diverse group of coworkers on engagement strategies to address issues related to diversity and inclusion in the space industry.
Social Media Manager
Explore Mars Inc
05.2021 - Current
- Developed and implemented strategic social media marketing plans to increase interest in the organization's events, such as the Humans To Mars Summit, and to raise awareness and encourage donations to the organization.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Implemented results-driven multimedia communications plans to increase the organization's impact.
- Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends.
- Designed new, on-brand visual elements focusing on concept and messaging.
- Used editing and graphic design tools to create content and visuals for social channels.
Freelance Photographer
Self-Employeed
Los Angeles, CA
01.2010 - Current
- Collaborated successfully with variety of personalities and work styles.
- Collaborated with clients to guarantee satisfaction with photos.
- Photographed special events, including weddings, parties and red carpet events.
- Improvised photographic methods and techniques.
- Fostered productive, professional working relationships with fellow craftspeople, vendors and media representatives.
- Created all communications collateral, including web pages, brochures and fliers.
- Met with commission clients to gain agreement on artistic project goals, parameters and financial considerations.
- Managed strategic business planning and digital marketing strategies to optimize financial position.
Social Media Manager
Sky Bar Tucson
Tucson, AZ
07.2017 - 02.2022
- Improved short- and long-term digital marketing strategies.
- Monitor Online presence of company's brand and engage with users, strengthening customer relationships.
- Utilized platforms such as Instagram and Facebook and Twitter platforms on regular basis.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
- Collaborated with social media influencers such as top musicians, companies and press to drive brand optimization.
- Monitored client accounts for questions and feedback to provide exceptional experience for customers.
- Produced marketing graphics that were attractive and high-quality by applying skills in Photoshop and other graphic design apps.
- Created high quality social media content such as promotional and commercial photos in order to increase audience by applying skills in commercial photography.
- Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.
Lead Astronomer
Sky Bar Tucson
Tucson, AZ
07.2017 - 12.2021
- Set up and operate various types of telescopes for public viewing.
- Researched space and astronomy topics to better understand the material prior through research and attending and participating in space industry events.
- Hosted and coordinated nightly 'Star Parties" which lead to increased customer attendance at nightly events.
- Planned, organized, and executed promotional astronomy and educational outreach events.
- Developed and retained strong customer rapport through proactive contact.
- Incorporated a variety of techniques including space-related stories and inspirational messages to entertain attendees.
- Organized a social media video feature with Buzzfeed which went viral at 1m+ views.
Staff Photographer
Paisano Publications LLC
01.2011 - 08.2016
- Photographed special events, including conventions, expos and special events in relation to publication.
- Planned and shot photos with various profile interests for visual stories and interviews and pitched to editors.
- Secured exclusive interviews with key individuals for special profiles and headline stories.
- Consistently delivered superb work for special shoots resulting in numerous published covers(24) an editorials(100+)
- Edited photos(color correction and skin retouching) to standard of publication by applying skills in Photoshop.
- Participated in editorial meetings to propose story ideas and collaborate with producers, assignment editors and reporters to determine direction and deliver concise reporting packages.
- Improvised photographic methods and techniques.
Education
Bachelor of Arts - Digital Arts
Southwest University of Visual Arts
Tucson, AZ05.2012
Skills
- Photo and Video Content Creation
- Graphic Design
- Adobe Creative Suite
- Canva
- Brand development and awareness
- Self-motivated professional
- Quick learner
- Event coordination
- Creative leadership skills
- Strategic networking
- Excellent workflow management
- Instagram, Facebook, Twitter, YouTube, TikTok
- Art conceptualization
- Email Marketing
- Media Kit Creation
- Promotional Campaigns
- Social Media Copywriting
- Social Media Planning and Scheduling
Affiliations
- Space Advocacy Award, The Space Frontier Foundation
- 10x NASAsocial Alumni(2015-current)
- 2nd Place Award Winner, Fine Art, The Art of Planetary Science(2019)
- Member, International Association of Astronomical Artists, 2022
Timeline
Social Media Coordinator
Space Frontier Foundation
11.2021 - Current
Social Media Manager
Explore Mars Inc
05.2021 - Current
Social Media Manager
Sky Bar Tucson
07.2017 - 02.2022
Lead Astronomer
Sky Bar Tucson
07.2017 - 12.2021
Staff Photographer
Paisano Publications LLC
01.2011 - 08.2016
Freelance Photographer
Self-Employeed
01.2010 - Current
Bachelor of Arts - Digital Arts
Southwest University of Visual Arts
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