ROSELYNE A. NGIENDO
Bothell
Summary
Strategic brand activation and community engagement leader with 10+ years of experience driving social impact through innovative campaigns and advocacy initiatives. Proven track record of developing multi-channel engagement strategies that mobilize communities and create lasting change. Demonstrated success in managing cross-cultural programs, volunteer engagement, and strategic partnerships within international development organizations. Passionate advocate for social justice with expertise in brand storytelling and audience engagement.
Overview
16
16
years of professional experience
Work History
Senior Executive Officer
Royal Finesse LLC: Events Planning and Design
05.2022 - Current
- Brand Activation & Event Management
- Identified and pursued business development opportunities to grow organization and increase revenue.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Managed procurement activities to secure resource acquisitions at best possible cost.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Initiated strategy to drive company growth and increase market share and profitability.
- Formulated and executed strategic initiatives to improve product offerings.
- Created succession plans to provide continuity of operations during leadership transitions.
- Monitored key business risks and established risk management procedures.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Oversaw business-wide changes to modernize procedures and organization.
Program Coordinator
Transform Empowerment for Action Initiative
09.2019 - Current
- Program Development & Stakeholder Engagement
- Designed program implementation and maintenance plan.
- Identified risks and developed mitigation plans.
- Scheduled and monitored programming to air content as planned.
- Developed and recommended policies and procedures for evaluating programs.
- Monitored programming trends to keep content relevant and up-to-date.
- Created and enforced programming standards to maintain compliance with regulatory requirements.
- Monitored programming schedules, conformance to guidelines and quality.
- Developed proposals and operational plans within assigned area.
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
Program Officer
Plan International Inc
09.2008 - 12.2015
- Campaign Leadership & Community Mobilization
- Collaborated with finance department to budget and monitor program operations, ensuring sound fiscal and system management.
- Developed monitoring and evaluation assessment tools and budget tracking protocols to determine feasibility and sustainability of programs, leading to more effective and efficient service delivery.
- Collaborated with senior leadership team to implement special advocacy projects, increasing program and organizational capacities.
- Worked closely with trustees and grantees to develop goals, approaches, initiatives and evaluations of grants.
- Negotiated with local and state officials to secure additional resources, enhancing program offerings 15% without exceeding budget.
- Analyzed and assessed program performance data and implemented corrective measures.
- Turned strategic mandates into actionable program plans.
- Created and implemented program frameworks, performance standards and quality assurance requirements.
- Kept programs in line with established mission parameters.
- Created and managed project plans, timelines and budgets.
- Analyzed internal reports to evaluate program effectiveness by using outcomes-based approach.
- Gathered, organized and input information into digital database.
- Collected, arranged, and input information into database system.
- Conducted regular reviews of operations and identified areas for improvement.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
- Educated staff on organizational mission and goals to help employees achieve success.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Developed effective improvement plans in alignment with goals and specifications.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Generated reports detailing findings and recommendations.
- Maintained database systems to track and analyze operational data.
Education
Bachelor of Arts - Political Science And Sociology
The University of Nairobi
Kenya 12-2007
Skills
- Brand Strategy & Campaign Management
- Multi-channel Community Engagement
- Volunteer Program Development
- Cross-cultural Communications
- Strategic Partnership Building
- Budget & Resource Management
- Event Planning & Execution
- Social Impact Measurement
- Digital Content Strategy
- Project Management: Asana, Trello, Microsoft Project
- Digital Engagement: Hootsuite, Mailchimp, Canva
- Data Analysis: Google Analytics, Excel
- Event Management: Cvent, EventBrite
- CRM: Salesforce, HubSpot
- Planning and execution
- General management and administration
- Project Management
- Strategic Partnerships
- Team building
Websites
Affiliations
- Member, International Association of Social Change Practitioners
- Member, Event Planners Association
- Member, Digital Marketing Institute
Educationcertifications
- Bachelor of Arts in Political Science and Sociology, University of Nairobi, 2007
- Event Planning Certification, International Association of Professionals, 2023
- Digital Marketing Fundamentals Certification, Google Digital Garage, 2023
Notablecampaignsachievements
- United Nations Commission on Status of Women Campaign, Led delegation of young advocates to UN headquarters, securing $75,000 in funding for child marriage prevention, Achieved 40% increase in program visibility through strategic media coverage, Established partnerships with 5 international NGOs, expanding program reach by 60%
- Ending Child Marriage Media Initiative, Orchestrated multi-channel advocacy campaign reaching 2M+ viewers across national TV and radio platforms, Developed partnerships with 3 major media outlets, generating 25+ feature stories, Mobilized community support leading to 35% increase in program participation
- Glamour Magazine Global Awareness Partnership, Secured and managed international media partnership reaching 1.5M+ readers, Generated $100,000+ in additional donor support through compelling storytelling, Increased social media engagement by 80% through coordinated content strategy
Timeline
Senior Executive Officer
Royal Finesse LLC: Events Planning and Design
05.2022 - Current
Program Coordinator
Transform Empowerment for Action Initiative
09.2019 - Current
Program Officer
Plan International Inc
09.2008 - 12.2015
Bachelor of Arts - Political Science And Sociology
The University of Nairobi
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