Summary
Overview
Work History
Education
Skills
Acknowledgements
Languages
Timeline
BusinessAnalyst

Rosemary Gaudiuso

Summary

Multi-talented Senior Manager well-versed and highly effective at developing, executing, and directing key improvements to enable omni-channel business enhancements and growth. Visionary leader with solid success leading business operations toward growth. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

7
7
years of professional experience

Work History

Senior Manager, Retail Education

Nutrafol
09.2023 - Current
  • Developing and executing a strategic education that aligns with Nutrafol goals and objectives
  • Developing education and event strategies to improve retail initiatives
  • For serving as voice of Retail Education in partnership with Sales and Marketing
  • Communicating market activity and competitive intelligence through engagement with internal teams
  • Developing the Nutrafol Field team to be leaders in Education and Sales through training, sales development and creating growth opportunities to establish Nutrafol as the Hair Thinning Authority in Sephora
  • Supporting Regional Managers in building elevated training and sales opportunities
  • Ensuring the Field Team is consistently aligned and informed with all Education and Event programs
  • Providing coaching and strategical direction to Regional Managers
  • Responsible for management of programs that contribute to overall budget Retail Sales department, including expense planning, reconciliation of departmental expenses, and budget planning
  • Creating and analyzing data related to Education initiatives and make recommendations to optimize ROI
  • Proven ability to develop and implement creative solutions to complex problems.
  • Self-motivated, with a strong sense of personal responsibility.
  • Skilled at working independently and collaboratively in a team environment.

Senior Manager of Retailer.com / Trade Marketing, Team Leader

AMOREPACIFIC US, Laneige & Innisfree, Sulwhasoo, AMOREPACIFIC
08.2020 - 09.2022
  • Promoted to leadership position in recognition of strong work ethic and growth
  • Spearheaded launch of AMOREPACIFIC brands on Amazon.com
  • Launching Innisfree in June of 2021 above forecast for the brand
  • Managed and drove sales goals for AMOREPACIFIC US across retailer partner sites, i.e., Sephora, Nordstrom, Bloomingdale's, Neiman Marcus, Ulta
  • Led digital acceleration strategy team to successfully launch new retailer partnerships, i.e., THG Sites, Saks.com
  • Oversaw and developed strategic marketing, promotional plans, and digital events for new product rollouts
  • Led the development and implementation of promotional plans for core assortment from start to finish, in close collaboration with key cross functional partners
  • Deployed, optimized, and measured media campaigns to meet business objectives
  • Reduced wasted ad spend by 65% through analyzing and adjusting keywords and engaging specific targeted audiences
  • Used data and analytics to diagnose trends and link to business performance outcomes
  • Led p-page optimization project using best-in-class retailer practices to drive awareness and conversation to core and new product pages
  • Strategized and pitched for branded features on retailer sites to support product launches, marketing, and events
  • Increase visibility of hero products by 40% across retailer sites
  • Cultivated business partnerships to build lasting relationships with internal and external partners
  • Leveraged customer and industry trends to shape successful solutions and approaches
  • Effectively communicated major account and competitor activity to internal teams to ensure relevant support and timely asset and product delivery.

Senior Manager of Education, Team Leader

AMOREPACIFIC US, Sulwhasoo, AMOREPACIFIC Primera, Goutal Paris
05.2019 - 08.2020
  • Led strategic planning and implementation of educational programs and events
  • Changed educational landscape for brands by developing COVID-era educational strategies for DTC site and B&M across all brands and channels
  • Increasing DTC sites AOV by 110%
  • Collaborated with cross-functional team members to build and execute development plans
  • Supported objectives, checkpoints and timelines, managing team members to meet project tasks and expectations
  • Used data and analytics to diagnose trends and link to business performance outcomes
  • Inspected completed work to drive quality, timeliness and company standards
  • Led project scope development to deliver final products that meet business needs
  • Motivated and empowered team members to build customer satisfaction and loyalty to support retention and growth
  • Created and distributed monthly, quarterly, and annual reports to management regarding performance
  • Developed business plans to incorporate growth, modernization, and cost structure improvement
  • Awarded “2020 Best Employee” Sales and Education Division.

Senior Manager of Sales and Education

AMOREPACIFIC US Innisfree US
06.2017 - 05.2019
  • Hired and motivated high-performing sales team achieving over $3.6M in sales in the first year of business
  • Leveraged expertise of beauty trends to create/manage elevated learning and development programs for field staff to ensure the continued education of all aspects of K-Beauty
  • Developed and presented creative ideas to internal stakeholders and customers to initiate new programs, events and successful sales initiatives
  • Created and maintained sales environment to support business objectives
  • Designed, customized, and facilitated innovative, market-specific educational programs & strategies for US and Global retail employees, while keeping true to the international model
  • Performed sales consultations and educated clients on products and services
  • Tracked monthly sales to generate reports for business development planning
  • Reduced process gaps by hiring, supervising, and coaching employees on sales strategies and protocols, optimizing performance, growth, and profitability
  • Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.

Education

Esthetics, Skincare, and Makeup -

Christine Valmy International School
New York, NY
11.2002

Skills

  • Training and Content Development
  • Copywriting
  • Digital Marketing
  • Event Planning
  • Data Analysis
  • Coaching and Mentoring
  • Goal Setting
  • Excellent Verbal and Written Communications
  • Work Planning and Prioritization
  • Teamwork and Collaboration
  • Partnership Development
  • Cross-Functional Communication
  • Business Planning

Acknowledgements

  • Better Homes and Garden. Summer 2015 - Featured Makeup Artist, Make-up “Must Haves” for Your 30's
  • Family Circle, K-Beauty in the US (Innisfree USA)
  • Well and Good – Contributor, Beauty, and Well-Being

Languages

Spanish
Native or Bilingual

Timeline

Senior Manager, Retail Education

Nutrafol
09.2023 - Current

Senior Manager of Retailer.com / Trade Marketing, Team Leader

AMOREPACIFIC US, Laneige & Innisfree, Sulwhasoo, AMOREPACIFIC
08.2020 - 09.2022

Senior Manager of Education, Team Leader

AMOREPACIFIC US, Sulwhasoo, AMOREPACIFIC Primera, Goutal Paris
05.2019 - 08.2020

Senior Manager of Sales and Education

AMOREPACIFIC US Innisfree US
06.2017 - 05.2019

Esthetics, Skincare, and Makeup -

Christine Valmy International School

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