Rosie Mandel
Queens,USA
Summary
Tenacious Project, Communications and Logistics Manager with a strong background in media, business strategy, and marketing across a variety of business sectors. Extensive experience building client, customer and vendor relationships as well as managing teams, with a consistent track record of delivering projects on time and under budget.
Overview
2026
2026
years of professional experience
Work History
Principal
MANDEL LLC
01.2015 - Current
- Organized and lead weekly company meetings for local wedding photography and videography studio, creating project templates and setting up workflows across platforms including Google Workspace, Meta Business Suite and Honeybook
- Managed and maintained blog presence for local wedding photographer, increasing bookings by 22% YoY in competitive NYC-Metro Area market
- Produced major NYFW shows during 2015-2017 seasons, including event design development, planning, research, vendor and client communication and management, and event logistics.
Property Manager and Administrator
NOVAK HOUSE LLC
01.2025 - Current
- Communicate with clients to maintain and ameliorate time spent at property, including proactive planning for 90% of recurring stays
- Manage scheduling and logistics, ensuring seamless coordination among vendors, tenants, and internal stakeholders
- Design and implement data-driven tracking systems and performance reports, analyzing key metrics to identify trends, inform decision-making, and streamline process improvements
- Oversee property management operations, ensuring compliance with local regulations and standards.
Membership and Communications Associate
COMMUNITY TRANSPORTATION ASSOCIATION OF AMERICA
01.2023 - 01.2024
- Transportation advocacy and training nonprofit committed to championing safe and equitable mobility for all Americans.
- Provided exceptional customer service to over 200 clients monthly by addressing inquiries, resolving issues, maintaining accurate records, and collaborating with internal teams to ensure efficient and satisfactory outcomes
- Managed and organized monthly membership revenue goals of over $20K/month, maintaining and increasing existing membership by average of 15% per month through direct customer engagement and relationship building
- Managed and executed logistics from strategy and planning through final production for high-profile, industry-leading events and conferences (including large-scale public events and Congressional lobbying)
- Worked closely with technical developers to manage, maintain and continuously develop custom membership database
- Managed Social Media accounts and biweekly company newsletter, content and posting schedule
Paid Social Media Supervisor
PHD MEDIA
01.2021 - 01.2022
- Award-winning media and marketing company focused on creating exceptional brand strategies and customer experiences.
- Developed and managed 10 paid social media marketing projects (marketing, analytics, brand identity development) valued over $4MM+; result was an average increase revenue for clients by 35%
- Managed 10 evergreen projects for clients (marketing efforts and strategy during off-season periods) simultaneously
- Created comprehensive internal brand-identity playbooks to capture overall marketing strategy, communications, standards, and project timelines for 3 clients
- Created digital dashboards for clients and vendors on a daily and weekly basis using Google Analytics and Microsoft Excel to track project performance
- Onboarded, trained, and supervised marketing team of 4+ (coordinators and associate directors) across 5+ simultaneous project timelines and deliverables. Trained external departments monthly on paid social marketing strategy.
Paid Social Supervisor
CMI Group
2021 - 2021
- Collaborated with cross-functional teams to analyze paid healthcare media for 5 distinct pharmaceutical brands
- Used brand data to generate media strategy recommendations and optimizations, increasing brand awareness by 27% and capturing new audiences by introducing untraditional media platforms to the client
- Created and maintained brand dashboards, working closely with Data Analytics team to present best practices and recommendations to clients
Paid Social Specialist
Havas Media
2019 - 2020
- Managed 20 campaign projects with budgets of up to $4MM, delivering on-time and ahead of schedule for 12 clients, as well as 8 “evergreen” projects for clients (marketing efforts and strategy during off-season periods)
- Coached and trained 2 staff members on optimizing paid media campaigns and managing project deliverables
- Collaborated with cross-functional stakeholders to devise strategic marketing objectives for clients
- Developed unique media platform testing opportunities for clients to deliver best-in-class insights and results, informing future campaigns and media planning
- Created 20+ Request for Proposals (RFPs) by identifying client needs, determining budgets, outlining exact work to be performed, choosing target audiences, and selecting ad product
Paid Social and Search Strategist
PHD Media
2016 - 2019
- Developed strategic media plans for 10 clients to enhance brand visibility and engagement across 20+ brand campaigns for CPG products.
- Analyzed market trends and proprietary brand data to inform campaign strategies and optimize resource allocation across campaigns, boosting KPIs by 15% on average.
- Collaborated with cross-functional teams and stakeholders to ensure alignment on project objectives and deliverables.
- Led client presentations, articulating insights and recommendations to drive informed decision-making in the media planning process.
Education
Bachelor of Arts - Psychology
HENDRIX COLLEGE
Conway, ARSkills
- Operating Systems: Windows, Mac OS, iOS
- Software: Microsoft Office, G-Suite, Google Analytics, Meta Business Suite, Adobe Creative Suite, Canva Pro
- Customer service
- Media strategy
- Performance tracking
- Platform expertise
- Campaign analysis
- Campaign management
- Account management
- Event coordination
- Internal and PR communications
LANGUAGES
English [native]
French [conversational]
Timeline
Property Manager and Administrator
NOVAK HOUSE LLC
01.2025 - Current
Membership and Communications Associate
COMMUNITY TRANSPORTATION ASSOCIATION OF AMERICA
01.2023 - 01.2024
Paid Social Media Supervisor
PHD MEDIA
01.2021 - 01.2022
Principal
MANDEL LLC
01.2015 - Current
Paid Social Supervisor
CMI Group
2021 - 2021
Paid Social Specialist
Havas Media
2019 - 2020
Paid Social and Search Strategist
PHD Media
2016 - 2019
Bachelor of Arts - Psychology
HENDRIX COLLEGE