Summary
Work History
Education
Languages
Timeline
Rosie Serrano

Rosie Serrano

Senior Buyer
Canyon Country,CA

Summary

Results-driven Senior Buyer in fashion accessories and jewelry, with over 19 years of experience in travel retail and the cruise industry. A proven track record of driving profitable growth through strategic purchasing decisions. Adept at trend forecasting, vendor management, and negotiating favorable terms. Seeking to leverage my expertise and contribute to the success of a dynamic company.

Work History

Senior Retail Buyer

Harding Retail Brothers
Doral, Miami
11/1/21 - 04.2024
  • Managed a combined business of $25 million and developed and implement purchasing strategies to optimize product assortment, drive sales and increase revenue year on year.
    • Monitored industry trends to identify new opportunities and expansion of current offerings.
    • Conducted research to determine optimal pricing levels and discounts that maximize profits while meeting customer needs.
    • Analyzed sales data and worked with the planner to forecast future demand for products and adjust inventory accordingly.
    • Negotiated favorable contracts with vendors and determined lowest possible cost, factoring in quality and reliability.
    • Evaluated vendor proposals against selection criteria such as cost, quality, capabilities and sustainability initiatives.
    • Collaborated with brands to provide onboard training sessions to staff members on merchandising techniques and product knowledge.
    • Maintained accurate records related to purchase orders, invoices, shipments and receipts.
    • Tracked data to forecast requirements and determine appropriate reorder points for optimal inventory levels.
    • Ordered inventory based on understanding of current fashion and market trends.
    • Collaborated with cross-functional teams including marketing, finance, operations and logistics to ensure successful execution of strategic initiatives.

Retail Buyer

Princess Cruises
Santa Clarita, CA
2/7/2005 - 10/31/21
  • Managed a combined business of $20+ million.
    •Increased trunk show sales by 60% through discovery of new brands and more frequency from select existing vendors, created excitement on selling floor during key store wide events.
    • Executed buying strategies and product development for fashion jewelry and accessory departments.
    • Attended markets four to five times a year to identify emerging trends and managing relationships with more than forty vendors.
    • Utilized negotiation skills to fund quarterly margin dollars and monthly markdowns. Successfully maintained and grew gross margin.
    • Managed open to buy for 7 departments including monthly fashion orders for 20 jewelry vendors, and 20 accessory/logo vendors; consistently on time supplying orders to vendors to ensure timely delivery.
    • Forecasted weekly sales and evaluate top sellers/trends to effect open to buy to drive sales.
    • Managed, motivated and developed a team consisting of an Assist. Buyers and two Assoc. Planners.
    • Created a line of private label fashion jewelry and accessories with established vendors. Work with vendors design teams and internal to finalize designs and assortments. Negotiated costs to hit key retails for items such as statement necks and earrings.
    • Added incremental sales above financial plan of $1 million+ in fashion accessories and maintained an established jewelry business of $14 millio

Education

Bachelor of Science - Psychology

California State University - Northridge, Northridge, CA
05-2005

Languages

English
Professional
Spanish
Professional

Timeline

California State University - Northridge - Bachelor of Science, Psychology
Senior Retail Buyer - Harding Retail Brothers
11/1/21 - 04.2024
Retail Buyer - Princess Cruises
2/7/2005 - 10/31/21

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Rosie SerranoSenior Buyer