ROSMMY SCARPATI

• Company Overview: Safilo Group, was established in 1934 with the first Italian eyewear factory in the Veneto region in 1878
• Today it is the oldest player and one of the largest eyewear manufacturers and distributors worldwide, with over 30 brands in their portfolio
• Responsible for key account and distributor sales in the Latin American region
• Fostering loyal, long-lasting relationships with each of the key customers within the region.
• Developed complete understanding of key account and distributor needs
• Developed strategic planning to improve client results including up-selling or cross-selling to maximize profit within the territory
• Negotiated yearly contracts with clients and established a timeline of performance
• Establishing and overseeing internal budgets and external budgets with the client
• Developing strategies and adjusting to the constantly changing landscape in the region to anticipate key changes and provide solutions and improvements
• Resolving key client issues and complaints
• Managing communications between key clients and internal teams
• Working with sales team, marketing, logistics, customer service, and team members from other departments to ensure all client needs are met
• Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members and stakeholders
• Meeting all client needs and deliverables according to proposed timelines
• Analyzing client data to provide customer relationship management
• Business development by expanding relationships and bringing in new clients and opportunities within the territory
• Safilo Group, was established in 1934 with the first Italian eyewear factory in the Veneto region in 1878
• Today it is the oldest player and one of the largest eyewear manufacturers and distributors worldwide, with over 30 brands in their portfolio

Company Overview: Eyewear division of the Kering Group, is the second largest global Luxury group

• The eyewear division is a key strategic initiative designed to develop in-house eyewear expertise for its Luxury and Sport & Lifestyle portfolio
• Supported Regional Sales Director in the execution of the activities and in achieving sales and budget objectives, while ensuring the desired product benefits and brand values and equity were properly communicated
• Collaborated with the Global TM teams for the planning & budgeting, production and implementation of all in store activations, including POS materials and promotions
• Developed the region's yearly marketing plan aligned with each brand's unique strategy
• Managed regional trade marketing budget and POS material for the accounts (including budget, logistics, distribution, assortment…)
• Collaborated with brand managers and marketing team to build promotional tools and product communication for the region, ensuring best visibility throughout the region

Collaborated with sales teams to turn 'selling stories' into sales tools to effectively present the brands, products and marketing initiatives to customers portfolio reinforcing sell in / sell out

• Created /executed customized incentive programs throughout the region to facilitate sales
• Conducted regional market visits / training / merchandising, tailoring marketing strategy for the local market ensuring the best visibility
• Collaborated with the marketing Global TM team to report on the results of activities to provide recommendations and forecasts
• Supported LATAM Sales Director in the execution of the activities and in achieving sales and budget objectives, while ensuring the desired product benefits and brand values and equity were properly communicated
• Coordinated / executed local and international sales campaigns and trade shows
• (VEE, VEW, Silmo, Mido, Brand launches in key countries (Brazil/Mexico/Colombia, etc.))
• Collaborated with regional sales team during strike campaigns to assist in ranking sessions and product selection for the region
• Collaborate with the regional sales team during sales campaigns handling appointments with customers to make product selections, review sales targets and review marketing plans
• Eyewear division of the Kering Group, is the second largest global Luxury group
• The eyewear division is a key strategic initiative designed to develop in-house eyewear expertise for its Luxury and Sport & Lifestyle portfolio

• Company Overview: Canada's largest owner and operator of golf clubs at 41 locations in Ontario, Quebec and Florida
• ClubLink is also engaged in rail, tourism and port operations based in Skagway, Alaska
• Develop commercial sales & marketing strategies appealing to ClubLink customers
• Effectively communicate with department heads and their teams to ensure accounts are handled appropriately, seeking repeat business
• Collaborate with Sales and Marketing departments to develop promotional collateral
• Create sponsorship strategies, including unique experimental offerings to create value for customers
• Continuously highlight opportunities to develop strategic partnerships with vendors (Taylormade, Red Bull, etc.) to develop sponsorship possibilities for tour events at ClubLink facilities
• Seek out cross selling opportunities of ClubLink facilities for our customers
• Canada's largest owner and operator of golf clubs at 41 locations in Ontario, Quebec and Florida
• ClubLink is also engaged in rail, tourism and port operations based in Skagway, Alaska

• Company Overview: Logo of the Americas produces TAG Heuer Eyewear and Fred Lunettes Eyewear under license
• Daily management of brand marketing activities to promote luxury eyewear
• Develop, manage and execute annual marketing budget / plans for House, Key account's, TR (LOH, Ed Beiner, Golden, Cohen's, South Point Gallery, etc.)
• Developed and cultivated strategic relationships with House and Key accounts
• Collaborated with TAG Heuer's US division, creating and participating in a broad range of events promoting the eyewear line
• (America's Cup Team USA, NASCAR Ambassadors (Denny Hamlin, Nelson Piquet Jr., Richard Childress, Austin Dillon Meet & Greet Events, etc.)
• Managed and cultivated relationships with our eyewear ambassadors and their teams
• Conducted market visits to evaluate and adjust strategy to meet the changing market
• Provide headquarter with feedback in order to tailor product offer to our region and maintain competitive conditions
• Monitor competitor products, sales and marketing activities in order to maintain competitive conditions
• Conducted market visits, merchandising and developing relationships with customers as an ambassador to the brand
• Production / logistics and distribution of POP materials, working with manufacturers and advertising agencies
• Managed digital assets, proposed and approved all visual layouts throughout the US and LATAM market to maintain a consistent corporate image based on FRED and TAG Heuer's brand & campaign guidelines
• Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission in the US and LATAM
• Coordinated / executed promotional activities and trade shows
• (VEE, VEW, Silmo, Mido, NASCAR, Americas Cup Brand Ambassadors Meet & Greet events, Essilor Xperio UV Launch)
• Evaluated proposals regarding media sponsorship opportunities & vendors in the US and LATAM
• Collaborated with sales team, developers, advertisers & PM's to market products and services
• Cultivated effective partnerships with engineering, marketing, sales and customer support staff in our corporate office and headquarters in France
• Track, report & present monthly results, campaigns and marketing actions with headquarters in France
• Logo of the Americas produces TAG Heuer Eyewear and Fred Lunettes Eyewear under license

• Created effective messaging using language, graphics and marketing collateral
• Devised email strategies, including segmenting strategies and training drip campaigns
• Collaborated with designers and the editorial team on marketing materials
• Proofed and approved production and printing drafts of promotional materials
• Worked closely with clients to identify their needs and provide solutions -oriented campaign themes
• Entered and assigned new leads using CRM tools

• Managed and coordinated marketing activities and policies to promote products and services
• Developed pricing strategies while balancing firm objectives with customer satisfaction maximization
• Initiated market research studies and analyzed findings
• Analyzed business developments and monitored market trends
• Consulted with buying personnel to determine projected demand for products and services
• Coordinated and participated in promotional activities
• Entered and assigned new leads using CRM tools
• Developed collateral for promotional needs

• Provided project coordination of solutions provided to our multinational clients (Dow Chemical, Continental Airlines, Scott's, etc.) in South / Central America and Europe
• Managed the implementation process to ensure clients are implemented according to requirements and performance standards
• Performed as a direct client liaison responsible for interaction, relationship building and assistance to ensure clients success
• Delegated responsibilities to internal team members as needed for successful implementation
• Monitored and reported in detail weekly on budget, executions and resolved issues

• Conducted weekly sales analysis of marketing and sales in assigned territory
• Oversaw field sales activities and support local territory representatives
• Directed and coordinated marketing activities and policies to promote products and services
• Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials
• Managed project deadlines and monitored milestones through completion stage
• Collaborated with designers and the editorial team on marketing materials
• Cultivated and managed relationships with key clients, vendors and community partners
• Developed partnerships with local businesses to secure third party promotions
• Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission
• Coordinated and participated in promotional activities and trade shows

• Developed corporate leads
• Serviced travel agencies in the area
• Assisted walk in customers with information and reservations Reservation Agent Telephone sales, assisting passengers and travel agents with reservations and prepaid tickets