Ross Hardy
Dardenne Prairie
Summary
Growth-driven sales executive and co-owner of a professional services firm with 7+ years of success in B2B client acquisition, SaaS-enabled process development, and full-cycle sales. Proven track record of 300%+ revenue growth, CRM & system development, and building scalable lead pipelines through digital marketing, educational events, trade shows, and association leadership. Combines strategic vision with hands-on execution in complex, consultative sales environments. Deep experience working with commercial real estate, construction, engineering, and financial decision-makers.
Overview
21
21
years of professional experience
Work History
CO-OWNER & SALES LEADER
Criterium-Hardy Engineers
Chesterfield, MO
11.2017 - Current
- Founded and scaled a multi-service engineering firm, delivering technical inspections and financial planning services to commercial property owners and HOAs. Lead all business development, sales, marketing, and client growth strategies.
- Co-own and manage a growing engineering firm providing specialized building inspection services and financial planning support for property owners, investors, and condominium associations.
- Lead all areas of the business, including strategic planning, business development, financial management, marketing, and client relations.
- Scaled the company from 2 to 6 employees and achieved 300% revenue growth and 290% profit increase over a 7-year period by building a scalable B2B sales process.
- Generated consistent inbound leads through educational seminars, digital campaigns, industry events, and SEO-driven content.
- Designed and implemented a custom CRM and pipeline tracking system, resulting in a 50% increase in project turnaround time.
- Developed internal production management systems and internal production resources from scratch, streamlining operations and increasing project visibility.
- Spearheaded national and regional trade show campaigns, from booth management and outreach to post-event sales follow-up.
- Serve as a board member of CAI Heartland Chapter, actively cultivating partnerships and industry relationships.
- Built and managed digital marketing strategy, including email automation, social media advertising, and client retention funnels.
- Oversaw the sales lifecycle from lead qualification through contract close for projects ranging from $1K to $100K+.
- Deliver presentations and proposals to C-level decision-makers, property managers, and investors.
- Manage all business development and marketing functions, including content development, digital strategy, and client communications to enhance brand awareness and lead generation.
- Manage all financial aspects of the business, including annual operating planning, financial forecasting and reporting, accounting oversight, billing, accounts receivable/payable, payroll, taxes, P&L management, and balance sheet management.
DIRECTOR OF FINANCE
Shop ‘n Save & Hornbacher's
St. Louis, MO
04.2013 - 11.2017
- Direct and manage all financial aspects of two large publicly held companies, consisting of annual operating planning, forecasting, capital management, P&L management, variance analysis, and financial insights and recommendations.
- Executive leader responsible for building and maintaining a comprehensive corporate annual operating budget in excess of $2B in sales revenue. Worked closely on a daily basis with the company President and CFO.
- Developed strategic plans and financial models to support promotional investments, real estate expansion, and M&A decisions.
- Provided executive-level financial recommendations that enabled leadership to optimize pricing and margin strategies.
- Collaborated with sales and operations teams to forecast financial performance and develop growth-enabling insights.
- Introduced a bottom-up planning process that saved over $15M in year-one cash flow.
- Managed capital budgets exceeding $20M annually and aligned spend with revenue-generating objectives.
- Developed consistently analytical frameworks used across departments associated with sales analysis, margin improvement, and expense controls.
FINANCE MANAGER
Save-A-Lot
St. Louis, MO
08.2010 - 04.2013
- Developed and maintained annual corporate retail and wholesale topline sales and profit plans, while providing analytical support and data interpretation for merchandising and procurement business partners.
- Responsible for the creation and development of the corporate annual operating plan, including allocation of company top line sales targets, margin goals, and store level sales plans.
- Developed and managed forecasting tools for company sales and margins on a weekly basis and presented forecast expectations to executive management.
- Created forecasting tools and dashboards used weekly by executive leadership to assess sales performance.
- Allocated top-line sales targets across departments and defined financial targets for merchandising leads.
JUNIOR ANALYST
Frito Lay
St. Louis, MO
06.2006 - 08.2010
- Responsible for developing and maintaining all net sales reporting and custom analytics for the entire Midwest South Region, as well as daily and weekly sales reporting, tracking, auditing, and analysis tools across all key financial functions.
- Managed sales reporting and financial analytics for multi-region operations.
- Supported territory sales tracking, auditing, and performance optimization.
EXECUTIVE SUPERVISOR
May Company
St. Louis, MO
06.2004 - 03.2006
- Delivered outstanding results through effective delegation of tasks and monitoring progress to ensure successful completion of objectives within established deadlines.
Education
Masters of Business Administration - Finance
University of Missouri – St. Louis
St. Louis, Missouri08.2009
Bachelor of Science in Business Administration - Finance and Banking
University of Missouri
Columbia, Missouri05.2004
Skills
- B2B Sales and Prospecting
- SaaS Solutions & CRM Design
- Account Management
- Lead Generation & Pipeline Growth
- Consultative Selling
- Trade Show Strategy
- Marketing Automation
- Sales Forecasting & Reporting
- Client Retention & Expansion
- Cross-Functional Leadership
- Digital Marketing & Outreach
- Strategic Partnerships
Timeline
CO-OWNER & SALES LEADER
Criterium-Hardy Engineers
11.2017 - Current
DIRECTOR OF FINANCE
Shop ‘n Save & Hornbacher's
04.2013 - 11.2017
FINANCE MANAGER
Save-A-Lot
08.2010 - 04.2013
JUNIOR ANALYST
Frito Lay
06.2006 - 08.2010
EXECUTIVE SUPERVISOR
May Company
06.2004 - 03.2006
Bachelor of Science in Business Administration - Finance and Banking
University of Missouri
Masters of Business Administration - Finance
University of Missouri – St. Louis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Executive Board Member - CAI Heartland Chapter
Accomplishments
· Scaled the company from 2 to 6 employees and achieved 300% revenue growth and 290% profit increase over a 7-year period by building a scalable B2B sales process.
· Oversaw the sales lifecycle from lead qualification through contract close for projects ranging from $1K to $100K+.
Certification
Reserve Study Specialist (RS)
Languages
English
Native or Bilingual
Work Preference
Work Type
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