Ross Hatamiya
San Francisco,CA
Summary
Dynamic Senior Vice President of Automotive Sales at Volta Media, a Shell Brand, with a robust track record in overseeing OEM strategic partnerships and leading a high-performing team dedicated to crafting innovative business solutions for automotive brands. Expertise includes the development of impactful media campaigns, experiential activations, consumer education initiatives, and EV charging partnerships. Instrumental in Volta's growth from inception to a successful public offering in 2021, leveraging over two decades of experience in driving revenue through data-driven strategies. Previous leadership roles at industry giants such as NBCUniversal, Cox, and ABC underscore a commitment to excellence and innovation in the automotive media landscape.
Overview
32
32
years of professional experience
Work History
Senior Vice President, Automotive Media Sales
Volta Charging / Volta Media, A Shell Brand
01.2014 - Current
- Hired as the 1st media salesperson (and 9th overall employee) on mainland United States, initially responsible for entire country and all advertising verticals; led various sales teams throughout tenure.
- Responsible for majority of overall media revenue from series A through IPO in 2021.
- Lead sales team (currently three sellers) responsible for all automotive media revenue nationwide.
- Oversee automotive media and sponsorship activations: DOOH, mobile retargeting, CTV, onsite activations.
- Sales highlights including largest single campaign investment in company history ($3.2M), largest 2-day station takeover ($1M), largest client annual investment ($5.3M), largest overall annual billing ($8.6M).
- Played key role in the conceptualization and selling of VoltaVision – vehicle recognition, dynamic ad-serving technology.
Sales Executive
PAC-12 Networks
01.2013 - 01.2014
- Created partnerships utilizing multi-tiered platform of Pac-12 Networks, pac-12.com, and Conference Championship events.
- Sold national sponsorships to direct clients, as well as traditional and digital agencies.
- Brought on during inaugural year of Pac-12 Networks to generate ad and sponsorship revenue.
Local Sales Manager
NBC Universal/Comcast SportsNet
01.2009 - 01.2013
- Oversaw local ad revenue/budget – linear and digital.
- Created/sold integrated broadcast and digital solutions to direct clients and agencies.
- Surpassed digital budget 3 consecutive years (quadrupling revenue).
- Nearly doubled linear revenue (195%) during tenure.
- Exceeded budget for 13 consecutive quarters.
- Added over 100 new clients during tenure.
- Worked with clients on a national level, utilizing our regional networks throughout the country for multi-market partnerships.
- Managed staff of 7 account executives and 1 sales support.
Director of Sales, Digital/Out-of-Home/Sports
NBC Universal/NBC Bay Area
01.2009 - 01.2009
- Oversaw digital sales.
- Oversaw “Out-of-Home” viewing sales, including “The Newborn Channel”, Arena Media Networks (AMN), and “At the Pump”.
- Oversaw all sports sales for KNTV ($14 million), including Olympics, Super Bowl, NFL, SF Giants, NHL, US Open, Wimbledon, Kentucky Derby.
- Created/sold original programming (“Giants Inside the Cage”) on Universal Sports channel.
Sales Manager, Sports
Cox Communications/KTVU/KICU
01.2004 - 01.2008
- Supervised sports sales (Giants, 49ers, Raiders, NASCAR, MLB, MLB Playoffs, NFL, Super Bowl, BCS, A's, Raiders, prep sports) for two stations, creating combo-selling model that led to new annual business.
- Consistently exceeded sports budgets.
- Exceeded budgets for all special projects including the 2005 Super Bowl (113%), 2007 BCS (143%), 2007 San Francisco All-Star Game (135%), 2008 BCS (103%) and 2008 Super Bowl (135%).
- Generated $1 million in incremental revenue during 2007 SF All-Star Game.
- Oversaw affiliate relations for Giants and A's.
- Worked with Bay Area professional sports franchises; assisted in negotiation of Giants, A's, Raiders, and 49ers rights agreements.
- Developed and directed Spanish broadcast initiative with Giants and A's.
Business Development & Marketing Manager, San Francisco 49ers Radio Network
Walt Disney Company/ABC, Inc.
01.1998 - 01.2004
- Generated sales working with agencies and direct business, local and national companies. Attended sales incentive trip three consecutive years (2001-03), including hitting 125% and 110% of sales goals in 2001 and 2003, respectively.
- Developed and maintained 26-station radio network and established a record in revenue ($330K).
- Created promotions, programming features, and incentives for team of 30+ account executives (KGO, KSFO, Radio Disney), generating sponsorship opportunities for potential clients.
- Hit record 49ers sales revenues for five consecutive years.
- Served as day-to-day contact with 49ers on combo-sales, team asset allocation, league information, and commercial inventory.
- Negotiated and managed over 100 endorsements and appearances by 49ers players.
- Oversaw production of collateral and promotional material.
- Supervised all 49ers events, gameday activities, and radio shows (pregame and postgame shows).
- Managed sponsor services, including first-ever “49ers Timeout Luncheons”, pre-game hospitality, team sponsor party, and road trips involving Bay Area's top decision makers.
- Created and oversaw 49ers promotional budget. Stayed within budget all six years.
Promotions & Special Events Manager
Oakland Athletics Baseball
01.1994 - 01.1998
- Planned, facilitated, and executed sponsor-related and revenue-generating events and programs, including many first-time events: A's FanFest, Community Day, Kids Day, “Bats, Balls and Brews” Festival, “Reds, Whites and Blues” Festival.
- Spear-headed launch of current A's mascot.
- Developed and executed marketing strategies, special events, and promotions.
- Managed and supervised staff of up to 50 people during special events and promotions.
Education
Bachelor of Arts - Mass Communications
University of California
Berkeley, CASkills
- Multi-platform sales expertise
- Strategic sales development
- Effective team leadership
- Deal closure proficiency
- Customer relationship development
Timeline
Senior Vice President, Automotive Media Sales
Volta Charging / Volta Media, A Shell Brand
01.2014 - Current
Sales Executive
PAC-12 Networks
01.2013 - 01.2014
Local Sales Manager
NBC Universal/Comcast SportsNet
01.2009 - 01.2013
Director of Sales, Digital/Out-of-Home/Sports
NBC Universal/NBC Bay Area
01.2009 - 01.2009
Sales Manager, Sports
Cox Communications/KTVU/KICU
01.2004 - 01.2008
Business Development & Marketing Manager, San Francisco 49ers Radio Network
Walt Disney Company/ABC, Inc.
01.1998 - 01.2004
Promotions & Special Events Manager
Oakland Athletics Baseball
01.1994 - 01.1998
Bachelor of Arts - Mass Communications
University of California
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