Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
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Ross Pennise

Clifton,NJ

Summary

Dynamic professional with extensive expertise in studio management and sales, particularly at Rumble Boxing. Demonstrated success in streamlining operations and establishing KPIs, coupled with outstanding client relationship management. Proficient in designing marketing strategies that stimulate revenue growth and elevate client satisfaction, achieving remarkable 87% retention rate.

Overview

33
33
years of professional experience

Work History

Regional General Manger and Sales Manager

Rumble Boxing
Montclair and Livingston, NJ
03.2024 - Current
  • Managed daily studio operations and staff across multiple locations, enhancing efficiencies for a boxing fitness brand.
  • Optimized class scheduling to maximize studio utilization.
  • Developed KPIs to evaluate operational success and identify improvement areas.
  • Analyzed performance metrics to uncover trends and growth opportunities.
  • Forged partnerships with industry professionals, expanding the studio's network and potential.
  • Trained new staff on procedures and customer service excellence.
  • Crafted marketing strategies to attract new clientele.
  • Aligned studio goals with corporate objectives through collaboration with leadership.

Owner, Operator, Certified Personal Trainer

The Fitness Studio of Upper Montclair
Montclair, NJ
01.2001 - 02.2024
  • Directed all facets of infrastructure, strategy, and business plan development.
  • Developed individualized personal training and therapeutic programs for clients with special needs.
  • Guided clients on nutrition and supplemental program selections.
  • Executed business development initiatives, leading to increased client acquisition.
  • Achieved 87% client retention rate over five years through exemplary service and referrals.
  • Oversaw marketing and advertising strategies to boost brand visibility.
  • Hired, trained, and managed staff to enhance operational efficiency.

Eastern Regional Sales Manager

Sierra Magazine
New York, NY
01.1999 - 01.2001
  • Sold magazine advertising space across Eastern Region of U.S. to drive revenue growth.
  • Established new client relationships while retaining and servicing existing accounts.
  • Achieved all sales goals for each magazine issue, consistently exceeding targets.
  • Transitioned from organization to launch a personal business venture.

Account Executive & Print Media Buyer

Western International Media
New York, NY
01.1996 - 01.1999
  • Integrated media plans for corporate brands and served as resource for advertising agencies.
  • Identified opportunities and solicited new business to expand client base.
  • Executed and managed comprehensive client advertising campaigns within specified budgets.
  • Facilitated communication between clients and all divisions of advertising agency.
  • Purchased advertising space and supported in-house planning department.
  • Maintained direct client contact, assisting with publication costs and ad positioning.
  • Negotiated contracts and rates with major newspapers, consumer magazines, and trade publications.
  • Tracked placement quality of advertiser's creative copy and negotiated makegoods.

Print Specialist & Media Coordinator

Young & Rubicam
New York, NY
01.1993 - 01.1996
  • Collaborated with sales representatives to devise effective marketing strategies.
  • Managed 'Print Space' reservations for magazine representatives.
  • Maintained comprehensive media schedules for key clients, including Digital Equipment, Xerox Corp., and Dupont Lycra.
  • Authored quarterly newsletters on advertising industry trends for media and account representatives.
  • Partnered with magazine representatives to identify and create sales opportunities.
  • Oversaw account responsibilities for major clients, such as Zeneca Pharmaceuticals and Roche Labs.

Education

Personal Training Certification

NSCA
New Jersey
01-2000

Advertising Media Certificate -

Young & Rubicam Media School
01.1994

Bachelor of Arts - Communication Arts

St. Thomas University
Miami, FL
01.1992

Skills

  • B2B & B2C sales experience
  • Marketing savvy
  • Strong presentation skills
  • Sales development strategy
  • Client relationship manager
  • Business development
  • Studio management
  • Operational analysis
  • Marketing strategy
  • KPI development
  • Staff training
  • Client acquisition
  • Customer relationship management
  • Effective communication
  • Team leadership
  • Problem solving
  • Marketing and promotion
  • Revenue development
  • Client experience management
  • Operations monitoring
  • Employee training
  • Management consultation
  • Needs assessment
  • Excellent communication

Accomplishments

  • Client Retention Rate of approximately 92% over the last 5 years due to exceptional customer service and individualized programming.
  • Consistent year-over-year revenue growth due to client referrals and new client acquisitions through sales initiatives, including marketing techniques of social media, event sponsorship, and utilization of community participation.
  • Proven B2B and corporate client-facing sales skills and knowledge of the advertising, media and communications markets.

Affiliations

  • Cycling
  • Weight Lifting
  • Mountain Biking
  • D2 Baseball Pitcher
  • Youth Softball Coach

Timeline

Regional General Manger and Sales Manager

Rumble Boxing
03.2024 - Current

Owner, Operator, Certified Personal Trainer

The Fitness Studio of Upper Montclair
01.2001 - 02.2024

Eastern Regional Sales Manager

Sierra Magazine
01.1999 - 01.2001

Account Executive & Print Media Buyer

Western International Media
01.1996 - 01.1999

Print Specialist & Media Coordinator

Young & Rubicam
01.1993 - 01.1996

Personal Training Certification

NSCA

Advertising Media Certificate -

Young & Rubicam Media School

Bachelor of Arts - Communication Arts

St. Thomas University

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