ROSS TORGERSON
Horace,ND
Summary
Expert Communications Professional with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
6
6
years of professional experience
Work History
Sales Development; Marketing & Listing Coordinator
Aspire Realty
Fargo, ND
06.2021 - Current
- Responsible for generating over $3 million worth of real estate transactions
- Generate leads and new business by way of cold calling, text, and email
- Develop follow-up communication processes and strategies with incoming leads using various CRMs
- Develop, curate, and manage digital marketing strategy to maximize brand awareness and lead conversion
- Manage social media strategy and execution
- Manage and execute listing coordination process from start to finish
- Coordinate volunteering efforts in the local community that met annual philanthropic goals
- Manage event coordination efforts, including job fairs, Parade of Homes, Home & Garden Show, etc.
Digital Marketing Operations Specialist
Forum Communications
Fargo, ND
01.2021 - 06.2021
- Implemented and executed branded paywall campaigns
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Collaborated cross-functionally with appropriate marketing teams to accomplish shared goals
Content Specialist
Doosan Bobcat
11.2018 - 06.2020
- Created, managed and executed Bobcat North America dealer and internal-facing content and communication processes
- Cross-collaborated with internal marketing managers and agency partners on the planning and execution of content
- Championed all dealer-facing email content development and execution
- Strengthened content through proofreading and editing
- Rewrote and reorganized site content to better position products and services
Digital Reporter
Forum Communications
06.2018 - 11.2018
- Wrote digital and print content for The Forum of Fargo-Moorhead and other Forum Communications-owned publications
- Collaborate with team members and use analytic reporting tools to pinpoint news topics of interest in the community
- Utilize reporting and analytic tools to identify trends among audience readership to produce higher audience engagement
Audience Engagement Specialist
Forum Communications
07.2016 - 06.2018
- Optimized digital content for maximum engagement through analytic analysis, trends and real-time data
- Managed social media content distribution and strategy.
- Optimized and recycled high-performing, engaging content by process of data analysis
- Manage weekly newsletter content, production and execution
Marketing & Promotions Coordinator
Forum Communications
04.2015 - 07.2016
- Shoot, edit and produce all in-house promotional and commercial video spots for WDAY-TV
- Implement and execute innovative and creative ideas for new in-house commercial and promotional campaigns
- Edit and produce daily news previews promoting top-trending stories for the evening news.
Education
Bachelor of Science - Mass Communications, Print, Online and Broadcast Journalism
Minnesota State University - Moorhead
Moorhead, MN05.2012
Skills
- Verbal and Written Communication
- Video & Audio Production
- Digital Marketing
- Social Media Strategy
- Adobe Creative Suite
- Web Content Management
- Audience Engagement
Timeline
Sales Development; Marketing & Listing Coordinator
Aspire Realty
06.2021 - Current
Digital Marketing Operations Specialist
Forum Communications
01.2021 - 06.2021
Content Specialist
Doosan Bobcat
11.2018 - 06.2020
Digital Reporter
Forum Communications
06.2018 - 11.2018
Audience Engagement Specialist
Forum Communications
07.2016 - 06.2018
Marketing & Promotions Coordinator
Forum Communications
04.2015 - 07.2016
Bachelor of Science - Mass Communications, Print, Online and Broadcast Journalism
Minnesota State University - Moorhead