Rossana Gonzalez
Summary
Skilled Engagement Specialist with background in client relationship management, operations, internal communications, Public Relations, outreach, and strategic planning. Strengths include innovative problem-solving, project management, and adept communication skills. Known for driving tailored engagement strategies while fostering cross-functional collaboration to ensure desired objectives are met.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Engagement Specialist and Operations Specialist
Avid Core
09.2022 - Current
- Executed strategies to boost client and candidate satisfaction, enhancing engagement and growth
- Manage and maintain internal communications across the entire organization
- This includes collaborating on newsletter, developing bi-monthly organization-wide meeting agendas, and facilitating bi-monthly meetings
- Researching and managing internal organizational tools
- Developing internal SOPs, best practices guidelines, and other internal documents
- Writing blog pieces for company website
- Point-of-contact for organizational operational and administrative information
- Organized organizational events (all-staff events)
- Negotiating with vendors and developing a blueprint for the events
- Maintaining budget for events, swag, and travel logistics
- Liaison for cross-departmental communications
- Organizing community outreach events and creating related outreach and marketing materials
- Translated outreach materials to Spanish to reach diverse candidates
- Spearheading in-person outreach in both English and Spanish
- Streamlining and leading onboarding processes for new hires with structured orientations
- Collaborating on projects for key clients, including DHS, FDA, and OSHA
- Managing multiple priorities in a fast-paced environment
- Fostering client relationships through regular communication for project efficiency
- Compiling reports on social media analytics internally and for clients
- Developing several internal and external reports, including Monthly Hours Allocated
- Developing Project Timelines, Project Kick-off Meeting Presentations, and leading meetings with clients
- Building list of outreach partners for projects
- Worked with firms and local businesses on partnering up for community outreach opportunities
- Conducting stakeholder analysis and developing stakeholder reports
- Leading focus groups with clients and greater stakeholder communities
- Prioritizing multiple operational and project management tasks effectively
- Conducting market research and comparable reports
- Collaborating on RFPs and business development opportunities to acquire new contracts and contribute to organizational growth
- Supporting C-suite executives with daily operational responsibilities including legal compliance tracking, sensitive document storing, and other HR related duties
- Maintained customer engagement databases, ensuring accuracy of data entry.
- Researched industry trends and competitive offerings in order to develop effective marketing campaigns.
- Analyzed customer engagement data to identify areas of improvement within existing programs.
- Created reports summarizing key performance metrics related to customer engagement activities.
- Managed projects from conception to completion while meeting deadlines and budget requirements.
- Met with potential customers to discuss services and establish new relationships.
- Developed and implemented strategic engagement plans to enhance client relationships and loyalty.
Assistant Project Manager and Operations Specialist
Avid Core
09.2022 - 09.2023
- Streamlined processes to ensure efficiency and productivity
- Manager of internal communications across the entire organization
- HR responsibilities included handling confidential documents and ensuring NDAs are signed and stored
- Ensured that staff received anti-harassment training and DE&I training
- Tracked and ensured organizational compliance policies were met
- Created analytics reports for various government clients
- Point person for all HR-related duties and accounting-related duties
- Created monthly invoices for up to 15 clients; responsible for invoice lifecycle from development to client send-off by collaborating with Project Managers
- Created project plans and Gantt charts mapping project lifecycle
- Created organizational SOPs and created organizational policies
- Tracked invoices and financial-related documents
- Processed invoices to be paid by organization
- Created organizational invoices to send to clients
- Point of Contact for internal data management and document keeping
Executive Assistant and Project Coordinator
The Life Saver's Training
Elizabeth, NJ
12.2015 - 09.2022
- Managed organizational calendars
- Main point of contact and liaison for internal communications
- Lead manager of client relationship management
- Developed contracts for new business development opportunities
- Continuously contributed to new clientele and business development opportunities
- Created flyers, edited organizational websites, and developed organizational marketing material
- HR duties as assigned
- Manager of internal communications across the entire organization
- Managed and developed organization processes for efficiency
- Created process for documentation storage
- Led onboarding and off-boarding duties
- Created several organizational processes and policies
- Acted as point-person for administrative duties
- Managed travel arrangement for multiple staff members
- Managed invoices
- Developed project kick-off slide decks
- Planned and facilitated community outreach events
- Developed contracts for business development opportunities
Education
Master of Science in Communication - Strategic Communication
Lasell University
Newton, MA11.2025
Bachelor of Science in Business Administration - Human Resource Management
Thomas Edison State University
Trenton, NJSkills
- Organizational
- Communicational
- Administrative Proficiency
- Attention to Detail
- Interpersonal
- Critical Thinking
- On-boarding
- Team Collaboration
- Analytical
- Project Management
- Adaptability
- Multi-tasking
- Data management
- Customer Experience
- Operations Management
- Relationship Management
- Public Relations
- CRM
- Cross-functional coordination
- Community Relationship Building
- Crisis Management
- Campaign Management
Certification
- Google Project Management Certification
- DE&I Training Certification
- Anti-Harassment Training Certification
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Tools
- Canva
- BambooHR
- Microsoft Teams
- X/Twitter
- Outlook
- META
- Airbase
- Hubspot
- GanttPro
- WebEx
- Microsoft Office
- Monday.com
- 1Password
- Calendly
- Google Suite
- Slack
- Peachjar
- Sam.gov
- Federal Compass
Other Experiences
- Virtual Participant Program Experience with lululemon in Digital Marketing
- Virtual Participant Program Experience with Accenture in Project Management
References
References available upon request.
Timeline
Engagement Specialist and Operations Specialist
Avid Core
09.2022 - Current
Assistant Project Manager and Operations Specialist
Avid Core
09.2022 - 09.2023
Executive Assistant and Project Coordinator
The Life Saver's Training
12.2015 - 09.2022
Master of Science in Communication - Strategic Communication
Lasell University
Bachelor of Science in Business Administration - Human Resource Management
Thomas Edison State University
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