ROWANA ABBENSETTS-DOBSON

• Found and spearhead mental health and wellness-centered publishing company dedicated to amplifying Black and women of color voices
• Collaborate with authors to edit manuscripts, providing valuable insights and guidance throughout publishing process
• Facilitates planning large virtual events online and in person, conducts and market workshops and speaking engagements
• Conduct training sessions for editors and interns, focusing on editing web content in AP Style to ensure consistent and high-quality output
• Successfully produce and publish four magazines in both print and online formats, along with creating engaging blog posts, web content, e-books, and courses.
• Edited and reviewed content for grammar, spelling and punctuation.
• Delegated and tracked each staff member's assignments and deadlines.
• Implemented analytics tools to track reader behavior, using data insights to inform content strategy decisions.
• Coordinated special edition publications, showcasing high-quality content tailored to specific themes or events.
• Established and implemented workflows to streamline editing processes.
• Maintained consistent editorial voice throughout all published materials, reinforcing the publication's unique identity.
• Wrote and created content for various topics and mediums.
• Developed and maintained editorial standards for content.
• Managed budget allocation for editorial projects, ensuring optimal use of resources and cost-effective strategies.
• Solicited and encouraged public reviews and commentaries on trending topics and subjects of topical interest.
• Established partnerships with relevant organizations, expanding the publication's network and influence within the industry.
• Increased readership through strategic content planning and audience engagement techniques.
• Developed strong relationships with industry experts, conducting interviews and securing exclusive content for publication.
• Optimized online presence by implementing SEO best practices in articles and website design elements.

• Strategize and executed comprehensive content plans for mission-driven entities, including Narrative Nation, Humansize & Emory University
• Freelance as a versatile writer, web designer, and social media manager for high-profile clients
• Specialize in SEO blog writing for B2B content
• Collaborate with individual clients to develop websites, content, branding, and graphics tailored to their unique needs.
• Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.
• Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
• Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
• Created and executed targeted PR campaigns to raise awareness of organization and initiatives.

• Managed comprehensive marketing and social media initiatives, overseeing all correspondence and campaigns for Teachers & Writers Collaborative during a full-time remote contract
• Facilitated communication efforts for the New York State Poetry Out Loud Competition, ensuring effective outreach and engagement
• Led a successful website redesign and branding refresh to enhance the organization's online presence and visual identity
• Edited and published articles for Teachers & Writers Magazine, contributing to the dissemination of valuable content within the literary community
• Organized virtual workshops and events, demonstrating adaptability in coordinating engaging and effective online programs
• Maintained and managed two websites, ensuring content accuracy, functionality, and a user-friendly experience for visitors.
• Taught in-house employees strategies for successful internal and external communications.
• Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
• Cultivated strong corporate image and identity with clear branding.

• Constructed engaging newsletters for a substantial mailing list of 100K+, ensuring timely and relevant content delivery
• Managed and curated content across various social media platforms to enhance online presence and audience engagement
• Corresponded with subscribers and donors, fostering positive relationships and addressing inquiries to maintain strong community connections
• Utilized Donor Perfect to accurately record and track donations, ensuring precise financial record keeping
• Played a key role in planning literary events and facilitating contests, contributing to the successful execution of promotional activities and community engagement initiatives.

• Processed credit card and check donations, ensuring accurate and timely recording of financial transactions
• Managed receptionist and administrative duties at the front desk, providing excellent customer service to visitors and callers
• Utilized Raiser's Edge software to organize and maintain a large donor database, ensuring data accuracy and completeness
• Assisted in coordinating fundraising activities and events to support the organization's initiatives
• Collaborated with team members to streamline office processes and enhance overall efficiency.
• Input data into spreadsheets and databases.
• Monitored security to help maintain equipment, data and information safety.
• Managed travel arrangements for executives, resulting in cost savings on flights, accommodations, and transportation services.
• Created purchase orders and tracked invoices to avoid missed or delayed shipments.
• Coordinated and scheduled meetings and appointments.
• Maintained confidentiality in handling sensitive information while performing administrative tasks.
• Streamlined communication between departments for better collaboration and increased productivity.
• Increased customer satisfaction by providing professional and courteous front desk support.

Minor: Art History