Roxann Bauerle

Work History

Founder/President

Inspire Marketing Group

San Jose, United States

01.2008 - Current

Branding and marketing company that helps businesses and entrepreneurs get their message out into the world in a big way
Inspire Marketing Group focuses on aligning businesses “vision to their voice” then communicating that visually and verbally in the marketplace
Prepared annual budget forecasts and monitored performance to meet organizational objectives.
Formulated and executed strategic initiatives to improve product offerings.
Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Founded performance- and merit-based evaluation system to assess staff performance.
Directed technological improvements, reducing waste and business bottlenecks.
Oversaw divisional marketing, advertising and new product development.
Initiated strategy to drive company growth and increase market share and profitability.
Cultivated company-wide culture of innovation and collaboration.
Developed innovative sales and marketing strategies to facilitate business expansion.
Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
Cultivated strong relationships with external partners to foster collaboration and maximize resources.
Supported project management team for optimal performance.
Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
Brand and Marketing services that contribute to client success include: o Manage brand development process for retail and professional service companies
Develop, design, and create marketing and sales materials
Design all external promotions to coincide with sales marketing promotions
Manage all facets of client’s web presence and marketing
Analyze industry trends and product development, ensuring alignment with both
Develop positioning, and programs for client products and services
Create unique branding strategies that make companies and individuals stand out in the market
Manage social media, websites, and digital initiatives
Write, Create, and Produce sales literature Develop integrated marketing strategies that maximize revenue and resources
Purchase, negotiate and manage all media buying. Create marketing programs and product content for authors, teachers, and trainers
Recruit copywriters, graphic designers, photographers, and videographers for all design and marketing needs
Identify new market and lead opportunities
Research and analyze markets, trends, and demographic, geographic, and psychographic specifications.
Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Led operational team in development, rollout, and management of new product lines.
Developed key operational initiatives to drive and maintain substantial business growth.
Established foundational processes for business operations.
Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Identified business development challenges and customer concerns for proactive resolution.
Recruited, interviewed and hired new staff members and developed training materials for employees.
Established team of motivated and highly skilled employees to help run business.

Chief Marketing Officer

RenewMD Wellness + Skin By Dr. Simran Sethi

San Jose, United States

08.2020 - 11.2022

Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Increased consumer retention by reactivating dormant consumers through retention campaigns.
Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
Redesigned user experience, site functionality and online merchandising to increase sales.
Coordinated teams of design and implementation professionals to manage all project objectives.
Negotiated advertising and commercial sponsorship contracts to save company money.
Oversaw and guided brand marketing programs to optimize user product experience.
Produced media kits to showcase key marketing analytics and demographics for sales presentations
Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Led team of designers to create comprehensive corporate identity system.
Designed innovative creative strategies to raise brand awareness and engagement for organization.
Directed and supervised team of designers to create award-winning visual media campaigns.
Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
Collaborated with senior management to develop and implement marketing initiatives.
Developed artistic visual products while working within defined technical constraints.
Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
Developed style guides to promote consistent branding across projects.
Oversaw implementation of editing, color correction and other post-production processes.
Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
Implemented strategies for promoting campaigns on social media.
Wrote creative briefs and coached copywriters to develop compelling content.
Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.

Business + Life Coach

Tony Robbins

San Jose , CA

05.2020 - 11.2021

Facilitated group sessions and learning discussions to further objectives.
Helped clients build life management and coping skills to handle daily needs and specific stressors.
Connected clients with available resources to improve plan success.
Documented behaviors, treatments and non-compliance issues.
Encouraged clients to set and achieve reasonable goals on weekly basis.
Listened to clients' concerns and provided encouragement and support.
Designed safe and supportive environment for clients to discuss issues.
Provided guidance to clients in overcoming challenges and identifying opportunities.
Developed and delivered effective and engaging coaching sessions to improve performance.
Established clear benchmarks for performance and monitored individual and team progress.
Encouraged clients to find creative solutions to problems and maintain motivation.
Assisted clients in setting and achieving personal and professional goals.
Offered constructive feedback to clients to help reach goals.
Utilized various coaching models and techniques to maximize client success.
Guided owners in scaling businesses and managing operational issues, providing resources to accelerate operations and prepare for peak periods.
Supported owners in program onboarding, facilitating business planning and overseeing successful launch preparation.
Helped develop and improve company processes, leveraging data and analytics, assessing root causes and providing insights to help owners increase revenue and improve customer satisfaction.
Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
Facilitated virtual, in-person and blended learning sessions.
Provided coaching and mentoring to employees.

Director of Marketing

Iluminate Face + Body Bar

Santa Clara, CA

2017 - 2019

Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Managed sales promotions and marketing strategies on major social media sites.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
Managed production of leaflets, posters and newsletters.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Organized promotional events and interacted with community to increase sales volume.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Organized and executed robust, creative experiential marketing events.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Created innovative strategies to drive customer engagement.
Continually maintained and improved company's reputation and positive image in markets served.
Planned and executed events and marketing programs to increase qualified leads.
Coordinated with design and media teams to develop high-quality creative assets.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Captured new customers by optimizing business strategies and launching products to diversify offerings.

Marketing Director

RefinedMD

Los Gatos , Ca

2017 - 2023

Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Created innovative strategies to drive customer engagement.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Improved website visibility through development and implementation of SEO strategies.

Sales Manager

Next Media, KBAY/KEZR Radio

01.2006 - 01.2008

Marketing, Sales, and, Created flagship sales programs that helped to generate consistent growth in revenue and profits
Responsible for generating over $1 million dollars in revenue with new program development
3
Recruited, trained, and managed the sales staff
Developed and introduced company wide sales training programs
Envisioned and implemented change and improvement within a variety of sales structures
Increased revenue 200% from non -traditional sources through creative advertising, sponsorship, and promotional events
Focused sales efforts on developing advertisers new to the medium of radio to achieve more $500,000 of new revenue to the radio station.
Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.

Sales & Marketing Manager

Comcast

01.2005 - 01.2006

Created sales, marketing, and pricing strategies to increase market share by 25%
Developed, wrote, and created sales and marketing training program for the entire regional division
Led the retraining effort with the sales force; this involved a complete turnaround from quick-visit, product focused selling to consultative selling and assisting businesses with long range business and marketing planning
Concentrated the refocused sales effort with key accounts to produce record-breaking results
Devised innovative concepts to package the station’s inventory to improve overall results
Trained entire region on sales systems and processes
Conceptualized and implemented advertising, marketing and sales strategies for business owners using cable television to promote their services
Worked closely with senior level executives to determine best practices and effective marketing strategies.

Regional Marketing and Sales Manager

Club One Fitness

01.2004 - 01.2005

Brought on board to coordinate sales, marketing, and branding efforts for regional location of health clubs
Responsible for recruiting, training and coaching entire regional sales staff
Improved the corporate sales program to achieve 30% growth over prior year
Served as company’s regional representative for senior level executives
Create and execute specific marketing campaigns for individual locations
Work collaboratively with corporate departments and local managers for successful implementation and of sales and marketing strategy.

Olympic Marketing Specialist

NBC. San Francisco

San Jose, CA.

Responsible for developing Olympic sponsorship programs for NBC3’s first launch into the San Francisco market
Developed Olympic sales and marketing presentations that resulted in the achievement of a multi-million dollar goal
Created Olympic partnerships with major print, travel, and sportswear clients that resulted in increased exposure for NBC
Extensive knowledge of researching, prospecting and preparing sports marketing programs
Developed and presented Olympic marketing campaigns to major Bay
Area companies.

Business Development Executive

NBC3/WB20 San Francisco

San Jose, CA

01.2002 - 01.2004

Developed and designed marketing programs to increase revenue for television duopoly
Responsible for generating one million dollars in new business revenue for the Warner Brother network and the NBC network
Created sales and marketing programs that generated new revenue
Prepared and presented custom marketing campaigns to top local companies.

Internet Marketing Director

Granite Broadcasting, KNTV/WB20

San Jose, CA.

01.1999 - 01.2002

Signed major strategic partners in content, streaming, and systems management
Developed Internet strategy for local and national clients
Designed sales pricing and collateral materials supporting local and national campaigns
Created and defined position to enhance traditional broadcast value for advertising clients by integrating television and Internet advertising opportunities and programs
Supervised the redesign of the website resulting in over 1.5 million users within a five month period
Coordinated and developed the television promotional support of the website
Responsible for weekly reports on Internet Department to corporate CEO.

Marketing Manager

Buckley Broadcasting, KWAV FM

Monterey, CA.

01.1996 - 01.1997

Developed all new business marketing programs and materials
Trained sales staff of 12 on selling non-traditional revenue
Responsible for the development and marketing of a new format
Managed a staff of seven that lead to increases in sales of over 75%.

Senior Account and Marketing Executive

Crown Broadcasting, KRTY FM

San Jose, CA.

01.1989 - 01.1994

Transferred by parent company to assist in developing sales and marketing for a new radio station
Developed a client base that generated a 70% increase in sales revenue
Created sales marketing programs that increased the station’s exposure in the marketplace.

Summary

Overview

Work History

Founder/President

Chief Marketing Officer

Business + Life Coach

Director of Marketing

Marketing Director

Sales Manager

Sales & Marketing Manager

Regional Marketing and Sales Manager

Olympic Marketing Specialist

Business Development Executive

Internet Marketing Director

Marketing Manager

Senior Account and Marketing Executive

Education

Bachelor of Science - Marketing

Certified Coach, Hudson Institute of Santa Barbara - Coaching + Human Development

Coaching Certification - Coaching

Skills

Work Availability

Timeline

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