Roxanne Grau
Austin
Summary
Experienced digital marketing leader with a proven track record in paid media strategy and account management. Over 15 years of expertise in building strong client relationships, effectively managing projects, and executing strategic media plans. Skilled in leading cross-functional teams to deliver successful projects and campaigns for both B2C and B2B brands. Adept at leveraging industry best practices to drive results and achieve business objectives.
Overview
4
4
years of professional experience
Work History
Associate Director, Client Services
Just Global
- Enhanced client relationships by providing strategic guidance and effective communication.
- Lead cross-functional teams to develop campaign strategy including paid media, data & insights, strategy and creative.
- Lead and manage all strategic channel planning activities associated with assigned accounts in partnership with cross-functional teams.
- Strategize, negotiate, and build digital paid media campaigns based on client goals, budget, and business needs.
- Increased brand visibility by developing and executing strategic paid media campaigns.
- Manage multi-disciplinary teams ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged, supported, and engaged.
- Manage cross-functional teams, delivering high-quality projects on time and within budget constraints.
- Streamlined project and account management processes for increased visibility, efficiency, and real time collaboration resulting in increased client trust and satisfaction.
- Develop and manage project timelines through multiple communication channels and regular status updates.
- Manage, review and analyze all client facing deliverables to ensure quality and strategic alignment by aligning with project milestones and identifying risks and solutions along the way.
- Maintain client finance tracking to ensure the team is keeping all aspects up to date and accurate including invoicing, PO tracking, contract creation, billing, and reconciliation.
- Maintained a deep understanding of industry trends, offering valuable insights to both clients and internal teams.
- Regular monitoring and reporting on $10MM+ annual paid media forecasting, team hours vs
- Allocation, revenue forecast, actualizations and reconciliations
- Own 1:1 syncs with direct reports to align on goal setting, performance evaluations, and career development and act as a positive role model through example.
- Mentored junior team members, fostering professional development and team cohesion.
- Supported internal team with cross-agency NetSuite project, estimate, and sales order creation.
- 2023 B2B Global Agency of the Year
- Previous positions held at Just Global:
- Supervisor, Account Management (April 2021-December 2022)
- Senior Manager, Account Management (March 2020 - April 2022)
- Senior Manager, Media (November 2018 - February 2020)
- Manager, Media (October 2017 - November 2018)
Account Manager, West Coast
Magnetic
01.2016 - 09.2017
- Managed a diverse portfolio of accounts with a mix of growth and strategic digital advertising campaigns running standard banners, programmatic display, cross-device, mobile, video and native ad units.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Ensured timely communication and effective problem resolution.
- Provided internal and external communication of all client related RFP items.
- Led the campaign launch process including pixel, keyword and tag requests as well as client kick off calls
- Deliver performance updates with strategic insights, optimizations, and recommendations to increase campaign click through rate, conversion rate, and ultimately ROAS performance.
- Present campaign wrap reports including mid-campaign, end of campaign reports and audience insights with actionable next steps.
- Work cross-functionally with AdOps, finance, data, and sales teams daily to ensure optimal campaign pacing, targeting, performance, and growth.
- Successfully secured over $130k in incremental media spend.
- Appointed as the West Coast account management team lead for the agency Trading Desk training initiative.
- Spearheaded the account management team project focusing on streamlining and updating internal processes.
- Trained, onboarded, and mentored junior account managers, account coordinators, and sales planners.
Key Accounts Manager
Connexity
05.2014 - 01.2016
- Owned 90+ client accounts including Disney Store, Sweetwater, Dell, Nordstrom, Nordstrom Rack, LL Bean.
- Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
- Developed and maintained relationships with client and marketing agencies through daily communication and quarterly in person meetings.
- Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
- Provided detailed insight and optimizations for client's display and product listing ad campaign growth.
- Conducted regular account reviews to monitor progress, identify opportunities, and address concerns.
- Collaborated with cross-functional teams for seamless project execution and exceptional client service.
- Achieved over 110% of annual quota by securing display media and increasing product listing volumes to maximize ROI.
- Updated Salesforce with sales pipeline and client campaign information.
- Streamlined internal processes to ensure timely delivery of products and services to clients.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
Media Coordinator
PriceGrabber.com
08.2013 - 05.2014
- Provided support to national accounts team on media proposals, campaign recaps, and merchant opportunities
- Prepared weekly channel summary reports for executives highlighting goals and opportunities
- Researched industry competitive landscape and compiled CSE competitive report
Education
Bachelor of Arts - Communications
University of Southern California
Los Angeles, CA08.2009
Skills
- Project Management
- Project / Campaign Planning
- Budget Management
- Leadership
- Strategic Thinking
- Problem Solving & Decision Making
- Collaboration & Teamwork
- Active Listening
- Challenge Mediocrity
- Presentation Skills
- Attention to Detail
- Quality Assurance
- Data Analytics & Reporting
- Process Improvement
- Asana Workflow Management
- Coaching and Mentoring
- Relationship Building
- Performance Marketing
- Scope Development
- Digital Advertising Strategy
- Friendly, Positive Attitude
Websites
Timeline
Account Manager, West Coast
Magnetic
01.2016 - 09.2017
Key Accounts Manager
Connexity
05.2014 - 01.2016
Media Coordinator
PriceGrabber.com
08.2013 - 05.2014
Associate Director, Client Services
Just Global
Bachelor of Arts - Communications
University of Southern California
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