ROXANNE SALINGER
Shingle Springs,,California
Summary
Progressive Marketing Director with 13+ years of proven experience running multi-channel lifecycle programs and implementing growth strategies. An expert in email marketing, SMS marketing, and direct mail with a deep knowledge of the health insurance industry.
Overview
13
13
years of professional experience
Work History
Senior Director, Lifecycle Marketing
Assurance IQ
11.2022 - Current
- Own Lifecycle journey from shopper re-engagement through enrollment and plan renewal
- Partnered with Product and Engineering to complete Salesforce to homegrown CRM platform migration
- Developed strategy for new Medicare AEP retention programs that improved YoY retention by 12.6% in 2023, saving 21,000 policies worth $16M
- Designed first re-engagement dialing campaign targeting DSNP shoppers that drove $1-2M in incremental policy sales per quarter
- Oversaw improvement of Medicare onboarding programs, including the first carrier-cobranded experience. New programs resulted in 5% improvement in rapid disenrollment rate, worth $2.6M in policies saved
- Lead, mentor, and develop a team of Lifecycle Marketers ranging from back-end developers to senior strategists
Director, CRM & Brand
QuoteWizard
06.2021 - 11.2022
- Developed and executed direct marketing strategy aimed at driving qualified leads to the Medicare Agency
- Scaled direct marketing program to support sales staff increase of 325%, driving 271% growth in enrollments
- Created email acquisition program, including content development and journey mapping, resulting in 160% increase in qualified leads
- Developed content for the Medicare website, including SEO pages and blog articles
- Created and maintained all agent driven communications, including email, SMS, and call scripts
- Collaborated with Development Team and Upline Partners to automate a new data integration that triggered CRM communications
Director, Customer Communications
EHealth
05.2018 - 06.2021
- Developed strategies and content for multi-channel lead nurture campaigns resulting in $12mm in online sales
- Built and executed product marketing launch of the Customer Center, driving 3,000+ account creations
- Oversaw team that developed email and SMS strategy, content, campaigns, and optimizations
- Developed robust customer onboarding program in partnership with top six health insurance carriers that resulted in 19% reduction in annual churn
- Maintained collaborative relationships with insurance and pharmacy partners to identify joint retention and engagement opportunities via direct marketing channels
- Partnered with analytics and data science teams to perform campaign analysis and create predictive modeling
Senior Manager, Marketing & Communications
CareZone
08.2016 - 05.2018
- Managed content strategy for all consumer-facing collateral, including in-app experiences, email campaigns, paid ads, and partner materials
- Executed ongoing testing and analysis of marketing content, targeting strategies, and message frequency
- Developed pharmacy patient communication program, which included email, SMS, and call scripts
- Created email lead generation program that generated 20% of pharmacy leads and 50% of Medicare insurance leads
Senior Manager, Customer Communications
Ehealth
10.2011 - 08.2016
- Oversaw customer-facing communications, including email, direct mail, SMS, and scripts
- Directed co-branding initiatives with large carrier partners that increased customer services use and plan engagement by 35%
- Implemented automated retention process for top carriers, including delinquent payment flags and renewal notices
- Increased Medicare online sales by 10% in Q1 2016 through improved email strategy and aggressive lead nurture campaigns
Education
Master of Arts - English
Sacramento State University
Sacramento, CA05.2009
Bachelor of Arts - English
Sacramento State University
Sacramento, CA05.2007
Skills
- Email Marketing
- Mobile & In App Marketing
- Direct Mail Marketing
- Content Development
- Campaign Creation
- CRM Strategies
- Product Marketing Strategies
- MarTech Platform Migration
- Marketo
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Adobe Analytics
- Twilio
- Looker
Personal Information
www.linkedin.com/in/roxannesalinger
Timeline
Senior Director, Lifecycle Marketing
Assurance IQ
11.2022 - Current
Director, CRM & Brand
QuoteWizard
06.2021 - 11.2022
Director, Customer Communications
EHealth
05.2018 - 06.2021
Senior Manager, Marketing & Communications
CareZone
08.2016 - 05.2018
Senior Manager, Customer Communications
Ehealth
10.2011 - 08.2016
Master of Arts - English
Sacramento State University
Bachelor of Arts - English
Sacramento State University
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