Roxy Meyer
Santa Monica,CA
Summary
Dynamic marketing consultant with a passion for leveraging my knowledge to drive impactful strategies. Armed with strong interpersonal skills and a knack for multitasking, I excel in collaborative environments. I'm a quick learner, eager to tackle new challenges and I thrive on applying innovative solutions to achieve remarkable results.
Overview
5
5
years of professional experience
Work History
Freelance Marketing Consultant
YeahItsJewelry
Los Angeles, CA, CA
03.2024 - Current
- Compiled a list of 100+ influencers to contact in regards to gifting in exchange for posted content in their gifted item
- Organized shipments by keeping track of replies, order, and addresses
- Kept track of all posts to use for future UGC social media efforts
- Organized major pop-up events around Los Angeles
- Created a Tik Tok calendar based on the "3 pillar" Tik Tok strategy
Marketing Manager
Janessa Leoné
Los Angeles, CA
11.2022 - 02.2024
- Directed the affiliate program, fostering strategic partnerships with influential affiliates to drive high-volume traffic and conversions.
- Strategically curated affiliate groups prior to product/campaign launches to maximize traffic and sales performance on launch day.
- Managed end-to-end operations of the E-commerce channel utilizing Shopify, including weekly merchandise updates based on inventory levels and customer demand.
- Coordinated with the Janessa Leoné website development team to align website features with customer behavior and preferences.
- Provided weekly reporting on social media metrics and devised innovative strategies to increase Instagram engagement, resulting in a 15% growth in followers.
- Oversaw SMS marketing activities through Attentive, including collection and organization of user-generated content (UGC).
- Developed and managed email and SMS marketing calendars to ensure timely and effective communication with customers.
- Facilitated stylist loans and returns, fostering seamless interactions between the brand and stylists.
- Orchestrated influencer events at the flagship store for personalized styling sessions and content creation opportunities.
- Assisted campaign photoshoots to ensure alignment with brand vision and messaging.
- Coordinated with the head of operations to plan and execute events and brand pop-ups at the flagship store.
Account Manager
Brooke Mason Creative
West Hollywood
05.2022 - 11.2022
- Produced comprehensive brand decks to facilitate the transition of new business, ensuring a smooth onboarding process for clients.
- Prepared detailed analytic reports on social media performance for all clientele, offering valuable insights into content prioritization strategies.
- Managed scheduling for all company-client meetings, ensuring efficient communication and coordination.
- Spearheaded the creation, curation, and scheduling of diverse content across multiple platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok, crafting a consistent brand voice and theme.
- Leveraged Adobe Photoshop and Lightroom to develop visually compelling content, ensuring accurate representation of clients across various digital platforms and print media such as Modern Luxury magazine spreads.
Social Media Coordinator Intern
Wolven
Los Angeles, CA
05.2019 - 08.2019
- Enhanced targeted outreach by 30% across social media platforms, honing consumer relationship management skills.
- Led website optimization efforts and helped restructure the company's site, improving E-commerce functionality and user experience.
- Oversaw management of the company's Facebook page, engaging with followers to solicit feedback and disseminate information regarding upcoming events.
- Curated the Wolven Instagram feed on a weekly basis, ensuring three posts per day aligned seamlessly with the brand's mission and aesthetic.
Education
Bachelor of Arts - Psychology
University of Wisconsin - Madison
Madison, WI05-2021
High School Diploma -
Crossroads School For The Arts And Sciences
Santa Monica 05-2017
Skills
- Google Sheets Excel
- Google Docs
- Shopify
- Google Analytics
- Attentive
- Adobe Photoshop
- Adobe Illustrator
- Indesign
- Tik Tok
References
References available upon request.
Timeline
Freelance Marketing Consultant
YeahItsJewelry
03.2024 - Current
Marketing Manager
Janessa Leoné
11.2022 - 02.2024
Account Manager
Brooke Mason Creative
05.2022 - 11.2022
Social Media Coordinator Intern
Wolven
05.2019 - 08.2019
Bachelor of Arts - Psychology
University of Wisconsin - Madison
High School Diploma -
Crossroads School For The Arts And Sciences
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