ROY BAIAMONTE
Summary
Senior sales leader with 25 years of experience driving revenue growth, building and leading high-performing teams, and consistently exceeding quotas in pharmaceutical, biotech, and medical devices. Managed both Regional and National Account teams. Proven expertise in strategic account management, oncology sales, ophthalmology sales, contract negotiation, and reimbursement strategy. Recognized multiple times with Chairman’s Circle and President’s Club awards for top national performance. Adept at cultivating long-term partnerships with key decision-makers across IDNs, GPOs, and community practices, and skilled in mentoring and developing sales professionals to deliver sustainable results.
Overview
31
31
years of professional experience
Work History
Sr. National Director, Key Accounts
Coherus BioSciences – Oncology
02.2025 - Current
- Responsible for managing national team of Key Account Directors (promoted positions) in the Buy and Bill injectable space in both Biosimilar and Therapeutic (PD-1) products UDENYCA and LOQTORZI
Sr. West Area Director, Key Accounts
Coherus BioSciences – Oncology
12.2021 - 01.2025
- Managed 5 Key Account Directors across the Western U.S. (31 states) AK, HI, CA, OR, WA, MT, ID, WY, CO, UT, NV, AZ, NM, TX, OK, KS, NB, IA MO SD, ND, MN, WI, MI, IN, IL, KY, OH, AR, LA, MS
- Oncology and Ophthalmology Biosimilars UDENYCA and CIMERLI
- 2024 Chairman’s Circle of Excellence Winner
- 2023 Chairman’s Circle of Excellence Winner
- 2022 2nd Place Chairman’s Circle
Sr. Director, Key Accounts
Coherus BioSciences – Oncology
04.2020 - 11.2021
- 2021 2nd Place Chairman’s Circle
- 2020 2nd Place Chairman’s Circle
Director, Key Accounts – West
Coherus BioSciences – Oncology
07.2018 - 03.2020
- Managed key targets in CA, OR, WA, AK, HI, AZ, UT, CO, WY, MT.
- Oversaw contracts, reimbursement, and strategy for oncology biosimilar UDENYCA for IDNs and Community Oncology Clinics
- 2019 2nd Place Chairman’s Circle
Region Business Director, West Region
Sun Oncology
10.2017 - 07.2018
- Developed business opportunities within IDN, institutional, and community practice markets.
- Built long-term relationships with key accounts and increased contract compliance.
- Oversaw Oncology Account Managers across the region.
Strategic Account Manager, West Region
AMAG Pharmaceuticals
03.2015 - 10.2017
- One of six SAMs for the Hematology Oncology business unit.
- Managed GPO contracting and reimbursement for large Hospital IDNs and oncology practices across 9 states.
- Helped accounts maximize revenue through rebate programs and Medicare Part B buy-and-bill support.
Territory Manager, Northern California / West Region Sales Trainer
AMAG Pharmaceuticals
10.2013 - 02.2015
- Responsible for buy-and-bill IV iron and medical device sales for oncology patients.
- Promoted to Regional Trainer in Q2 2014.
- 3000 Gram Club Winner (2014).
- #1 volume producer in West Coast region (2013 & 2014).
- Achieved quota 5 consecutive quarters (2014).
Senior Territory Manager, Women’s Health – N. Los Angeles, CA
Boston Scientific
05.2012 - 09.2013
- Ranked #2 of 93 for Pelvic Floor sales 2012.
- Ranked #10 of 93 for Ablations 2012.
- Ranked #17 of 87 in 2013 Ablation March Madness; Top 5 nationally in 1H 2013.
- Achieved 134% of total quota - 2013.
- Selected as Region Technology Leader.
Territory Manager, Women’s Health – N. Los Angeles, CA
Boston Scientific
05.2011 - 05.2012
- Sold Pelvic Floor Kits, Bladder Slings, and Endometrial Ablation procedures.
- Managed capital equipment sales, contracting, and physician training in the OR.
Kaiser Account Sales Manager – San Francisco Bay Area
Pfizer Pharmaceuticals
06.2006 - 05.2011
- Managed Kaiser Permanente and Long-Term Care accounts.
- Achieved 145% to quota for Geodon (2007); 122% (2008); 107% (2009).
- Achieved 124% to quota for Aricept (2007); 161% for Lyrica (2008).
Professional Healthcare Representative – Palo Alto, CA
Pfizer Pharmaceuticals
01.2001 - 06.2006
- Promoted multiple products across cardiology, endocrinology, pulmonology, neurology, psychiatry, and urology.
- 2006 – 108% to quota for Viagra, Detrol LA, and Spiriva.
- 2005 – Spiriva National Pursuing Excellence Award (266% to quota).
- 2004 – Vice President’s Cabinet Award (Top 10% in Region).
- Multiple quarterly and annual sales awards (2002–2006).
- Served as Regional and National Trainer; peer-elected Advisory Council Member.
Direct Sales Representative
Omniserve Wireless
01.1999 - 01.2001
- Marketed AT&T, VoiceStream, and Nextel Wireless services.
- Top Outside Sales Rep.
Area Sales Manager
Apex Marketing Group
01.1997 - 01.1998
- Managed 16 sales representatives and company finances.
- Ranked #3 territory in company.
Sales Manager
The Wynn Car Company
01.1997 - 01.1998
- Managed dealership sales operations, training, and customer service.
Area Sales Manager
SalesNet Marketing Group
01.1995 - 01.1997
- Managed 12 direct sales representatives for Terminix Pest Control contracts.
- Top 5 in company all three years.
Education
B.S. - Health and Human Performance
Brigham Young University
01.2000
Skills
- Sales Management of Director level teams
- Over 14 years of buy and bill experience
- Proven track record in multiple product launches
- Contacting, reimbursement and ASP management
- Coached multiple Chairman Club winners in Oncology and Ophthalmology markets
Timeline
Sr. National Director, Key Accounts
Coherus BioSciences – Oncology
02.2025 - Current
Sr. West Area Director, Key Accounts
Coherus BioSciences – Oncology
12.2021 - 01.2025
Sr. Director, Key Accounts
Coherus BioSciences – Oncology
04.2020 - 11.2021
Director, Key Accounts – West
Coherus BioSciences – Oncology
07.2018 - 03.2020
Region Business Director, West Region
Sun Oncology
10.2017 - 07.2018
Strategic Account Manager, West Region
AMAG Pharmaceuticals
03.2015 - 10.2017
Territory Manager, Northern California / West Region Sales Trainer
AMAG Pharmaceuticals
10.2013 - 02.2015
Senior Territory Manager, Women’s Health – N. Los Angeles, CA
Boston Scientific
05.2012 - 09.2013
Territory Manager, Women’s Health – N. Los Angeles, CA
Boston Scientific
05.2011 - 05.2012
Kaiser Account Sales Manager – San Francisco Bay Area
Pfizer Pharmaceuticals
06.2006 - 05.2011
Professional Healthcare Representative – Palo Alto, CA
Pfizer Pharmaceuticals
01.2001 - 06.2006
Direct Sales Representative
Omniserve Wireless
01.1999 - 01.2001
Area Sales Manager
Apex Marketing Group
01.1997 - 01.1998
Sales Manager
The Wynn Car Company
01.1997 - 01.1998
Area Sales Manager
SalesNet Marketing Group
01.1995 - 01.1997
B.S. - Health and Human Performance
Brigham Young University
Additional
- Private Pilot License, Single Engine Land (2001)
- BYU Football Wide Receiver (1994–1997)
- LDS Church Mission – Washington State (1992–1994)
- Colorado All-State Choir & Band (1991)