Roy Hall II
Liberty Twp
Summary
Seeking to lead a sales team, calling directly on customers, developing comprehensive sales strategies, and growing people.
Overview
10
10
years of professional experience
Work History
Customer Business Manager -Kroger
Conagra Brands
09.2021 - Current
- Responsible for direct selling and relationship management for Birds Eye (largest CAG brand), Alexia, Gardein, Sandwich Bros., Evol, Banquet Poultry, Udi’s, and Van de Kamp’s & Mrs. Paul’s Kitchen seafood brands
- Achieved sales goals and service targets by cultivating relationships.
- Latest complete FY: +38% GM, +8% NS$, -8% T:S
- Secured all Birds Eye innovation 2 years in a row, acquiring a door on POG from competition
- Lead for the business, partnering with Commerce Marketing, Category Leadership, Supply Chain, Brand, and Finance
- Other responsibilities: Forecasting, R&O’s, Promotional Analysis/Accuracy, Intern Lead, Manager of Sales Development Associates, First Round Sales Interviewer.
Business Development Manager - Single Serve Meals
Conagra Brands
01.2021 - 09.2021
- Brand responsibilities include Healthy Choice, Marie Callender’s, Hungry Man, Banquet; $2B in retail sales
- Spearheaded Trade Marketing initiatives for Single Serve Meals Portfolio at a national level, all COT’s
- Conduit between headquarter based functional groups and field sales
- Guided sales teams through annual planning meetings, customer specific presentations, promotional strategies, innovation strategies, and competitive analysis
- Acted as the voice of field sales and our customers within the building to ensure a uniform understanding of opportunities and limitations
- Worked with Supply and Demand to accurately forecast innovation pipeline, recalibrate base business based on wins and losses, and minimize DDD exposure for any low performers or discontinued items
- Active in key decisions around product development and commercialization; including packaging, shelving, pricing, forecasting, setting timelines and goals, and promotional strategies
- Partnered closely with Finance, Brand Marketing, Shopper Marketing, Project Management, Supply & Demand, and R&D
- Proactively evaluated promotional performance, trade spends, and product mix to ensure sustained growth for brands
- Built and continuously managed sku priority rankers, based on consumption metrics, GM%, and overall dollar profitability to the organization
- Designed, built, and delivered compelling selling stories for innovation, renovation, and to aid in closing key distribution voids
- Analyze customer specific performance metrics, diagnosing opportunities, setting an action plan with sales and cross functional teams, and executing the agreed upon solve to rebound performance
- Business Development representative on high level, high visibility, high priority project teams, designed to expedite innovation and drive incremental sales for the business unit.
Business Development Manager - Better for You
Conagra Brands
07.2018 - 01.2021
- Assigned to present brand applicable strategies and innovation plans to the SLT and C level groups
- Managed and developed Sales Associates in several capacities in multiple roles
- Similar responsibilities to above role.
Business Development Manager
Advantage Sales and Marketing
11.2016 - 07.2018
- Drug, Convenience, Beauty, Regional Mass, & Inside Sales COT’s, Influenced customers in Drug, Mass, Wholesale, Distribution, Beauty, and Value
- CVS, Walgreens, Rite Aid, Shopko, Ulta, Cardinal Health, McKesson, Amerisource Bergen, Harmon (Bed Bath & Beyond, Harmon Discount, Christmas Tree Shoppes, BuyBuy Baby), Ocean State Job Lot, Navarro, L&R, Vitamin Shoppe, Staples, Vistar, and more!
- Business Development Manager for more than 20 clients in over a dozen customers
- Edgewell, Maruchan, Sabra, Waterpik, Frito Lay, Beechnut, Del Monte, Ferrero, Kaz/Helen of Troy, EO Products, Oberto, Ocean Spray, and more!
- Responsible for varying aspects of clients’ businesses including planning, presentations, sales and data analytics, invoicing, logistics, and deductions
- Drove over $30M in annual shipments in 2017 and exceeded revenue expectation by 20%
Business Development Manager - Merchandising
Advantage Sales & Marketing
02.2015 - 11.2016
- Client Services Project Manager for clients in multiple industries, managing projects from inception to invoice.
- Extensive work in Consumer Electronics across multiple retailers, including and primarily Best Buy.
- Bose, LG, Samsung, Activision, JBL, Philips Norelco, Rosetta Stone, MTI, Turtle Beach
- Designed and managed store remodels for FedEx and Sally Beauty. Built the team, trained the team, designed the process, and oversaw all activity.
- Managed fixture build and installation teams.
- Brought video trainings and walkthroughs to the Merchandising division.
Associate Business Development Manager
Advantage Sales & Marketing
06.2014 - 02.2015
- Client Services Project Manager for clients in multiple industries, managing projects from inception to invoice.
- Project manager for project teams: IRC placement, resets, remodels, adhoc project work.
Leadership Development Associate
Advantage Sales & Marketing
06.2013 - 06.2014
- Rose in rank to number 7 on Merck Consumer Care retail team nationally in three months, began at rank 87 of over 150
- Results realized by capturing incremental sales opportunities, through leveraging relationships
- Responsible for Publix, Winn Dixie, K-Mart, CVS, and Walmart in a territory sprawling over 200 miles
- 50/50 split with Publix headquarter sales team, learning all Publix sales processes; reviews, resets, client meetings, sell meetings with Publix, deduction processing, invoicing, etc.
Education
Bachelor of Science - Business Management, Information Systems
University of South Florida
Tampa, Florida2012
Jesuit High School
Tampa, Florida2005
Skills
- Strong communication skills, written and verbal Experience in Headquarter and Retail sales calls
- Process Pioneer and Self-Starter Excellent presentation skills
- Microsoft Office, Excel, PowerPoint proficiency Proficient in generating and analyzing custom reporting
- Consistently exceed goals and expectations Strong Negotiator
- Confident and decisive Team builder, mentor, and trainer
- Data Analytics: IRI, Nielsen, Kantar, Market 6
- Natural Charismatic Leader
- Forecasting expert
Timeline
Customer Business Manager -Kroger
Conagra Brands
09.2021 - Current
Business Development Manager - Single Serve Meals
Conagra Brands
01.2021 - 09.2021
Business Development Manager - Better for You
Conagra Brands
07.2018 - 01.2021
Business Development Manager
Advantage Sales and Marketing
11.2016 - 07.2018
Business Development Manager - Merchandising
Advantage Sales & Marketing
02.2015 - 11.2016
Associate Business Development Manager
Advantage Sales & Marketing
06.2014 - 02.2015
Leadership Development Associate
Advantage Sales & Marketing
06.2013 - 06.2014
Bachelor of Science - Business Management, Information Systems
University of South Florida
Jesuit High School
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