Roy Hoke

• Achieved regional sales objectives by developing successful strategies, and servicing accounts to strengthen business relationships.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Generated detailed sales reports and forecasts to analyze performance and track progress.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Negotiated and Finalized sales contracts with customers.
• Prepared sales presentations for clients showing success and credibility of products.
• Resolved problems with customers to maintain relationships and increase return customer base.

• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Analyzed specific needs of customers products and provided creative solutions.
• Completed, presented, and negotiated proposals for new projects and O&U projects.
• Represented company and promoted products at conferences and industry events.
• Demonstrated products to potential customers.
• Prepared sales presentations for clients showing success and credibility of products.
• Trained and supported multiple sales teams on product portfolio.

Managed Satellite Office

• Developed systems and procedures to improve operational quality and team efficiency.
• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
• Developed and maintained relationships with external subcontractors and suppliers.
• Negotiated costs with subcontractors and suppliers.
• Managed manufacturing, assembly, and testing of equipment.
• Supervised service support for installation, start-up, and commissioning of equipment.
• Responsible for on time delivery of equipment.

Sales

• Increased growth of product line over 15 years with increasing aggressive competition.
• Responsible for projects and O&U from quoting to order.
• Demonstrated unwavering commitment to customer service,
• Developed new products and improved the existing product line.

• Developed new equipment solutions, with Engineering to meet market needs.
• Developed Key accounts and OEM accounts.
• Dominated Industry by establishing product as the preferred standard in the Beverage and Food Community.
• Completed, presented and negotiated proposals.
• Increased sales volume from 1.5 million to 6.1 million.
• Restructured pricing strategy from a negative gross margin to a 45% gross margin.
• Developed product documentation to communicate upcoming features and products.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.