Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Roy Martinez

Elmhurst

Summary

Dynamic marketing professional with a proven track record at Awake NY, excelling in digital marketing and creative direction. Spearheaded integrated campaigns that significantly boosted brand visibility and engagement. Adept at analyzing market trends and fostering strong client relationships, driving successful promotional strategies and enhancing overall brand identity.


Overview

5
5
years of professional experience

Work History

Marketing Manager

Migo Fest
06.2025 - Current
  • Developed and executed a full music festival marketing strategy.
  • Oversee visuals, trailers, merchandise branding, and digital assets.
  • Collaborated with internal and external creative partners to ensure cohesive execution.
  • Ensure sponsor content aligns with the festival’s tone and is effectively promoted.
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
  • Lead cross-functional teams in creating integrated marketing campaigns across digital and traditional channels.
  • Analyzed market trends and consumer insights to inform product positioning and promotional efforts.
  • Led cross-functional teams for festival launch, significantly enhancing market penetration.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Photographer

Primer Rebelde De America
04.2022 - Current
  • Captured high-quality images for Primer Rebelde De America's campaigns, events, ensuring client satisfaction through effective communication.
  • Developed creative concepts and visual storytelling techniques to enhance brand identity for various projects.
  • Managed photo sessions, coordinating logistics and equipment setup to streamline workflow and maximize efficiency.
  • Edited and retouched images using Adobe Creative Suite, ensuring consistency in style and quality across all deliverables.
  • Developed strong relationships with clients through clear communication and professionalism.
  • Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.

Marketing Coordinator

Awake NY
07.2020 - 03.2025
  • Developed and executed marketing campaigns to enhance brand visibility and engagement.
  • Coordinated cross-functional teams to ensure alignment on project objectives and timelines.
  • Analyzed market trends and consumer behavior to support strategic decision-making processes.
  • Created content for digital platforms, driving audience interaction and community growth.
  • Managed social media accounts, optimizing posts for engagement and follower growth.
  • Assisted in event planning and execution, enhancing attendee experience and brand representation.
  • Shot campaign lifestyle images for additional promo assets.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Created social media editorial calendars, coordinating content production and scheduling for optimal posting times.
  • Developed and executed comprehensive social media strategies to enhance brand awareness and engagement.
  • Analyzed social media metrics to optimize content performance and inform future campaigns.

Education

Bachelor of Arts - Digital Communications And Media

York College
Jamaica, NY
06-2020

Skills

  • Digital marketing
  • Creative direction
  • Marketing campaigns
  • Marketing campaign development
  • Public and media relations

Accomplishments

    Featured artist for NYLAAT "Ashes Whispering", 2025.

Languages

Spanish
Native or Bilingual

Timeline

Marketing Manager

Migo Fest
06.2025 - Current

Photographer

Primer Rebelde De America
04.2022 - Current

Marketing Coordinator

Awake NY
07.2020 - 03.2025

Bachelor of Arts - Digital Communications And Media

York College

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