Roy Oomen
Bellevue,WA
Summary
Highly experienced business executive with a proven track record of success in multiple regions, including the United Kingdom, Canada, Mexico, and various geographic areas within the USA. Strategic leader with a deep understanding of global markets and a strong ability to drive business growth. Skilled in developing and implementing effective strategies to optimize operational efficiency, increase revenue, and enhance overall organizational performance. Results-oriented professional excelling in building and leading high-performing teams to achieve ambitious goals.
Overview
28
28
years of professional experience
Work History
Western USA Region Manager
Highcon Systems Ltd
07.2018 - Current
- Company Overview: Driving new technology and laser system placements into folding carton, corrugated and commercial print markets
- Highcon was founded in 2009 and launched product in 2014
- Driving new technology and laser system placements into folding carton, corrugated and display and specialty markets
- Quantified in Results: Target: $2.85 MM annually – raised to $4 million and increasing supplies sales and service contracts for each of the individual territories
- Managed key partner and reseller relationships in addition to direct assigned account base
- Driving new technology and laser system placements into folding carton, corrugated and commercial print markets
- Covered UK in addition in 2024
- Geography I was responsible for is currently the only with multiple customers with multiple systems
- Top end of the corrugated and folding carton technology and innovators in manufacturing
- Developed a strong regional team through effective recruitment, training, and performance management initiatives.
Team Leader, Packaging Category Manager
HP Indigo, Americas Region
05.2014 - 07.2018
- Company Overview: Atlanta, Georgia based – HQ for HP Indigo division in Americas
- Revenue level responsibility and targets: $80MM/ starting at $11MM HW sales/year
- Leading region deployment into flexible packaging, a new business to HP
- First year WW result (full year in 2015) brand new biz ~$40MM (25% Americas)
- Close technical collaboration with Israel based Global Business Unit
- Go to function for technically detailed projects (Coca cola, other many other brand projects)
- Atlanta, Georgia based – HQ for HP Indigo division in Americas
- Participated in planning (design) and execution for internal business plan, deployment and managing details and course correcting
- Launching new programs: Pack Ready, Digital Combination Printing (collaborated in teams)
Strategic Label Solutions and Category Manager
HP Indigo, Americas Region
01.2011 - 05.2014
- Company Overview: Park City, Utah based, Label Solutions and Category Manager
- Led onboarding of sales solution architects for segments (Carton & Flexibles/FC+FP)
- Expanded labels business by 3 x business volume for product management
- Led planning & cross functional participation for executing FC/FP plans, led beta stages of new product end to end
- Negotiated beta agreements and process for Series 4 packaging, founding new packaging segments in direct sales capacity
- Park City, Utah based, Label Solutions and Category Manager
Sales Role
McDowell Label
01.2008 - 01.2011
- Company Overview: Dallas, TX based
- Managed clients and projects demanding high end graphics
- Print awards from FTA, Package Printing for multiple projects
- Experienced small family and local/regional company environment
- Dallas, TX based
- Value selling and high differentiation in highly commoditized market
Sales Role
Hewlett Packard, Indigo
01.2001 - 01.2008
- Consistently in top 5 or top 7 performers nationwide for 7 year period
- Started in Commercial territory assignment (southwestern states)
- Moved to Industrial (Labels and screen printers) assignment (14 state territory)
- Won HP Indigo 'Presidents club' in Commercial segment
- Won and Awarded Hewlett Packard 'Winners circle' in Industrial segment as recognition for exceeding revenue targets
Strategic Accounts Manager
HP Indigo, Americas Region
01.2010 - 03.2001
- Company Overview: Park City, Utah based
- Achieved extraordinary results in impression growth (supplies + hw sales)
- Managed highest end strategic labels accounts and targeted accounts for performance
- Proved exceptional ability to lead multiple initiatives at once and effectively
- Park City, Utah based
- Was brought in as new product launch was not going as desired
- Completely course corrected and brought sales performance on track
Team Leader
Lanier Worldwide
01.1997 - 01.2001
- Promoted every 10-12 months for expanded responsibilities & results
- Led team of 4 specialists for color products presentation and rolling out new ‘digital solutions’
Education
BA - Economics, Philosophy
Brigham Young University
01.1996
Dutch Atheneum
Skills
- Back End Office Efficiency
- Product Marketing
- Financial performance
- Competitive positioning
- Operational planning
- Client acquisition
- Executive engagement
- Strategic planning
- Beta Program Management
- Product Roll Out
- New Product Introductions (NPI)
- Administrative Processes for NPI
- Partner Management
- Product Planning
- Special Program Management
- Strategic program leadership
- Technology use cases
- Problem solving
- Industry association influence
- New technology introduction
- Presentation skills
Special Program Management
Led key strategic programs such as ‘Share a Coke’ and many others across CPG. HP was technology provider across a network of HP customers (planning, capacity and collaboration).
Technology Use Cases
- Ability to solve very complex business problems, incl. influence through industry associations.
- Experience in introducing new technologies. Highly versed in delivering use cases, and presenting internally and externally for presentations with impact.
Moving To
Redmond, WA
Operational Abilities And Skills
- Experienced in driving Back End Office Efficiency for Product introductions which disrupt their market.
- Manage Direction and Tone for Product Marketing, Financial performance and Competitive positioning.
- Strength in operational planning to deliver a cohesive approach for high spend clients.
- Ability to obtain clients and penetrate and capture top end executives’ attention consistently. Especially adept at expanding and strategically planning growth within clients.
- Beta Program Management and Product Roll Out Accountable for New Product Introductions (NPI) Supportive Administrative Processes for NPI Partner Management & Product Planning.
Hobbies and Interests
- Hiking
- Biking
- Pickleball
- Skiing
- Golf
Languages
Dutch
Full Professional
German
Limited Working
Timeline
Western USA Region Manager
Highcon Systems Ltd
07.2018 - Current
Team Leader, Packaging Category Manager
HP Indigo, Americas Region
05.2014 - 07.2018
Strategic Label Solutions and Category Manager
HP Indigo, Americas Region
01.2011 - 05.2014
Strategic Accounts Manager
HP Indigo, Americas Region
01.2010 - 03.2001
Sales Role
McDowell Label
01.2008 - 01.2011
Sales Role
Hewlett Packard, Indigo
01.2001 - 01.2008
Team Leader
Lanier Worldwide
01.1997 - 01.2001
Dutch Atheneum
BA - Economics, Philosophy
Brigham Young University
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