Roy Riley
Spokane,WA
Summary
Dynamic sales professional with a proven track record at MTD Products, excelling in business development and team building. Achieved remarkable revenue growth, expanding dealer locations significantly. Expertise in strategic planning and customer relationship management drives successful partnerships and enhances market presence. Passionate about delivering results and fostering collaborative environments.
Overview
33
33
years of professional experience
Work History
Sales Associate
Crossmark / Acosta
Spokane, Washington
10.2024 - 08.2025
- Secured product placement in 225 convenience stores for Ferrero Roche, Kinder, Tic Tac, Keebler, and Main Stream Chocolates.
- Achieved placement in 90 percent of targeted locations.
- Designed retail displays to enhance product visibility across all assigned stores.
- Maintained premium retail space to optimize brand representation.
Sales Associate
Trailer Boss
Spokane, Washington
04.2024 - 06.2024
- Executed setup and delivery processes that improved operational efficiency.
- Guided customers in selecting trailers aligned with specific needs and preferences.
- Managed state registration and licensing for compliance with retail sales regulations.
Sales Associate Inside Sales
The Home Depot
Spokane, Washington
02.2024 - 04.2024
- Supported customers in plumbing department, providing expert advice and solutions.
- Assisted customers in Appliances and Flooring departments as required.
- Maintained proper stock levels and attractive displays throughout department.
Business Development Manager
Positec Tool / Kress Commercial Battery OPE
Spokane, Washington
09.2022 - 06.2023
- Achieved new dealer attainment in Washington and Idaho regions.
- Introduced innovative products to independent dealer network.
- Focused efforts on promoting new product category within commercial landscape sector.
Western Regional Sales Director
MTD Products / Cub Cadet
Cleveland, OH
01.1993 - 12.2022
- Achieved regional and key account growth, meeting sales goals of $260M across 11 states.
- Increased sales from $3.8M to $20.6M within four years while achieving gross margin targets.
- Directed regional sales strategies for outdoor power equipment and lawn care products.
- Managed quarterly planning meetings and focused marketing plans to enhance partnerships.
- Developed and presented annual training programs for regional sales teams.
- Led team building, training, and development initiatives that drove $22M in independent retail sales.
- Cultivated relationships with mass retail and independent dealers to solidify business partnerships.
- Ensured timely product delivery by managing warehouse inventory levels with low overhead costs.
Business Development Manager
MTD Products / Cub Cadet
Cleveland, OH
01.1993 - 12.2022
- Achieved 76% growth in parts sales during first three quarters.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Increased dealer whole good sales by 28% through strategic profit programs.
- Developed six new key accounts, generating $7M in additional volume.
- Facilitated quarterly planning meetings to enhance focused marketing strategies.
- Drove dealer participation in sales programs to 100%.
- Implemented Key Market advertising plan, expanding dealer customer reach significantly.
- New dealer volume reached three times regional average.
- Created and delivered yearly regional training programs to support staff development.
Regional Zone Manager
MTD Products / Cub Cadet
Cleveland, OH
01.1993 - 12.2022
- Drove regional and key account growth through effective national and regional programs, meeting sales targets for Independent Dealer business.
- Facilitated quarterly planning meetings, developing targeted marketing plans for key accounts and regions.
- Cultivated dealer relationships to strengthen business partnerships and enhance collaboration.
- Designed and delivered annual regional training programs for sales teams and dealer accounts.
- Implemented innovative distribution matrix for Independent Retail Group using distributor sales force.
- Established reporting processes between distributor and MTD management to enhance communication.
- Oversaw signing process and secured inventory financing for new dealer locations.
- Developed strategies to efficiently relocate inventory from factory to two-step distributor facilities with minimal disruption.
- Managed daily operations across multiple territories to enhance product distribution.
- Developed marketing strategies tailored to regional consumer preferences and trends.
Territory Sales Manager
MTD Products / Cub Cadet
Cleveland, OH
01.1993 - 12.2022
- Expanded sales territory from 5 to 47 dealer locations, boosting revenue from $520K to $11.5M.
- Launched first MTD Superstore, consolidating all MTD brands under one independent dealer.
- Introduced new product categories in Northwest dealer base, driving significant revenue growth.
- Achieved Salesman of the Year award six times over 11 years.
- Managed relationships with dealers to enhance product visibility and sales performance.
- Executed strategic marketing and business plans with key dealers, realizing 20% year-over-year same-store sales growth.
Education
Bachelor of Arts - Business Administration And Management
University Of Idaho
Pocatello, Idaho06-1980
General
College of Idaho
Caldwell, IdahoSkills
- Business development
- Lead generation
- Team building
- Training development
- P&L management
- Strategic planning
- Market analysis
- Key account management
- Inventory control
- Customer relationship management
- Sales training and development
- Dealer training
- Budgeting and forecasting
- Key performance indicators (KPIs)
- Microsoft Office proficiency
- CRM and Salesforce expertise
- Cross-functional leadership
- Merchandising strategies
- Pricing analysis
- Competitive analysis
- Team building skills
- B2B marketing strategies
- Presentation skills
Websites
References
References available upon request.
Timeline
Sales Associate
Crossmark / Acosta
10.2024 - 08.2025
Sales Associate
Trailer Boss
04.2024 - 06.2024
Sales Associate Inside Sales
The Home Depot
02.2024 - 04.2024
Business Development Manager
Positec Tool / Kress Commercial Battery OPE
09.2022 - 06.2023
Western Regional Sales Director
MTD Products / Cub Cadet
01.1993 - 12.2022
Business Development Manager
MTD Products / Cub Cadet
01.1993 - 12.2022
Regional Zone Manager
MTD Products / Cub Cadet
01.1993 - 12.2022
Territory Sales Manager
MTD Products / Cub Cadet
01.1993 - 12.2022
Bachelor of Arts - Business Administration And Management
University Of Idaho
General
College of Idaho
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