Summary
Work History
Education
Skills
Timeline
Generic
Roy Stock

Roy Stock

Mission Viejo,CA

Summary

Passionate Digital Marketing specialist, well-rounded, competent, and conscientious. My core strength is aligning strategy and goals with effective messaging, design, and placements. Seasoned Marketing specialist offering 20 years of related experience, results-driven approach, and dedication to achieve remarkable client results. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Work History

Senior Digital Marketing Specialist

ReachLocal.com, Digital Marketing Agency
02.2018 - Current
  • Sold and subsequently managed a broad set of solutions such as Search Engine Marketing (SEM / PPC), Display Advertising (Banner Advertising), Web Presence Optimization, SEO (Organic Search), Social Media Marketing and Reputation Management, Online Chat, Video Production, Email Marketing, and Analytics
  • Currently managing over 40 accounts with a monthly spend of approximately $80k / month
  • ReachLocal is a digital advertising agency servicing a variety of verticals.

Client Strategist

WebZing, Digital Marketing Agency
01.2016 - 01.2018
  • Google Ads, Bing/Yahoo Ads, YouTube Ads, Facebook Ads
  • Social Media Marketing
  • Search Engine Optimization and Listings Optimization
  • Web Analytics and Reporting
  • ROI Analytics
  • Advanced Web Development Solutions
  • Website Design
  • Strategy & Consulting

Senior Manager, Digital Advertising

Southern California Region
01.2010 - 01.2016
  • ThomasNet is a directory of manufacturers and engineers (not the map company)
  • Sold and managed advertising solutions
  • As, , I ran the Southern California Region with 8 to 10 sales representatives
  • My responsibilities included:
  • First Southern California manager to grow territory in over 10 years
  • Responsible for advertising sales, managing existing client campaigns, and sales rep training
  • Responsible for all regional hiring and training
  • Responsible for Profits and Losses of the territory

Digital Marketing Specialist & Regional Manager

ReachLocal.com, Digital
01.2007 - 01.2010
  • Managed 20-25 Internet Marketing Consultants, client service representatives, and an assistant manager
  • Responsibilities included managing, hiring, training, coaching, motivating, setting goals/targets, constructing improvement plans, running sales meetings, providing accountability, and various day-to-day operational functions
  • Before becoming a Regional Sales Manager, I was an Internet Marketing Consultant (outside sales rep), where I grew my book of business from $0 to over $100k of monthly billing
  • ReachLocal is a digital advertising agency servicing a variety of verticals.

Internet Department Head

OC Register Newspaper
01.2005 - 01.2007
  • Responsible for staff of 13 Online Account Executives plus online sales of all 170+ newspaper sales reps
  • Interviewed, hired, and trained all Online Account Executives and support staff
  • Provided leadership, direction, goals, and coaching
  • I trained the entire staff of 170+ newspaper sales reps and entire management staff on Internet advertising
  • Developed interactive rate cards, online media kits, online sales packages, and sales presentation material
  • Responsible for Internet sales within the Major Accounts group
  • Helped role out online products & corresponding sales processes at various newspapers and CBS & ABC television stations throughout the country for parent company Freedom Communications Inc
  • Promoted to Online Manager after eight months as Internet Marketing Consultant
  • Premise – Outside Sales – Verizon Yellow Pages, Advertising –

Premise – Outside Sales – Verizon Advertising

Verizon
Los Alamitos, CA
01.2003 - 01.2005
  • Using a consultative sales approach to local business owners to sell advertising in the (print) Verizon SuperPages Yellow Pages as well as www.superpages.com (the number one Internet / Online Yellow Pages)
  • Identifying new prospects through cold calling and lead generation
  • Appointment setting, Client, needs analysis, Solution recommendations, Closing business, Renewals
  • Consistent history of meeting quota and sales objectives promoted after eight months from Premise Sales Representative to Premise Customer Account Agent (CAA)
  • Won top sales representative award during three months in 2004—number one Premise CAA of 8 reps for revenue production.

Director

Toshiba Laptop Distributions
01.2001 - 01.2003
  • Built out an e-commerce division for the company
  • Responsible for all online marketing, advertising, and promotions
  • Developed and implemented the company’s Internet business and marketing plan
  • Increased sales by over $1.5 million in under four months (a sales increase of 150 times the amount before my employment).

Vice President

Auction, Sales.com, Inc
01.1997 - 01.2001
  • Oversaw and had full responsibility for marketing, merchandising, and website content
  • Helped the company grow from near zero to one of the top Internet e-commerce shopping sites
  • Managed all advertising, merchandising, customer service, accounting, and shipping employees
  • Grew registered membership by an average of 5,000 per day
  • Ranked as 3rd most popular online auction from 1998-2000
  • Initiated and developed strategic alliances and business development projects.

Education

Dana Hills High School
Dana Point, CA

Bachelor of Science - Atmospheric Physics, Physics

San Jose State University
San Jose, CA

Certificate Course - Marketing Strategy & Branding - Marketing

Wharton Business School

Skills

  • Skill Sets Include:
  • Google Ads, Display Advertising, Social Media, YouTube, Email Marketing, Conversion Optimization, Website Design, Search Engine Optimization, Analytics, and more
  • Visitor Behavior Tracking
  • Team Leadership
  • Campaign Planning
  • Google Ads Certification and full Google Partner Certified

Timeline

Senior Digital Marketing Specialist

ReachLocal.com, Digital Marketing Agency
02.2018 - Current

Client Strategist

WebZing, Digital Marketing Agency
01.2016 - 01.2018

Senior Manager, Digital Advertising

Southern California Region
01.2010 - 01.2016

Digital Marketing Specialist & Regional Manager

ReachLocal.com, Digital
01.2007 - 01.2010

Internet Department Head

OC Register Newspaper
01.2005 - 01.2007

Premise – Outside Sales – Verizon Advertising

Verizon
01.2003 - 01.2005

Director

Toshiba Laptop Distributions
01.2001 - 01.2003

Vice President

Auction, Sales.com, Inc
01.1997 - 01.2001

Dana Hills High School

Bachelor of Science - Atmospheric Physics, Physics

San Jose State University

Certificate Course - Marketing Strategy & Branding - Marketing

Wharton Business School

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Roy Stock