Summary

Work History

Education

Skills

Timeline

Roy Stock

Mission Viejo,CA

Summary

Passionate Digital Marketing specialist, well-rounded, competent, and conscientious. My core strength is aligning strategy and goals with effective messaging, design, and placements. Seasoned Marketing specialist offering 20 years of related experience, results-driven approach, and dedication to achieve remarkable client results. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Work History

Senior Digital Marketing Specialist

ReachLocal.com, Digital Marketing Agency

2018.02 - Current

Sold and subsequently managed a broad set of solutions such as Search Engine Marketing (SEM / PPC), Display Advertising (Banner Advertising), Web Presence Optimization, SEO (Organic Search), Social Media Marketing and Reputation Management, Online Chat, Video Production, Email Marketing, and Analytics
Currently managing over 40 accounts with a monthly spend of approximately $80k / month
ReachLocal is a digital advertising agency servicing a variety of verticals.

Client Strategist

WebZing, Digital Marketing Agency

2016.01 - 2018.01

Google Ads, Bing/Yahoo Ads, YouTube Ads, Facebook Ads
Social Media Marketing
Search Engine Optimization and Listings Optimization
Web Analytics and Reporting
ROI Analytics
Advanced Web Development Solutions
Website Design
Strategy & Consulting

Senior Manager, Digital Advertising

Southern California Region

2010.01 - 2016.01

ThomasNet is a directory of manufacturers and engineers (not the map company)
Sold and managed advertising solutions
As, , I ran the Southern California Region with 8 to 10 sales representatives
My responsibilities included:
First Southern California manager to grow territory in over 10 years
Responsible for advertising sales, managing existing client campaigns, and sales rep training
Responsible for all regional hiring and training
Responsible for Profits and Losses of the territory

Digital Marketing Specialist & Regional Manager

ReachLocal.com, Digital

2007.01 - 2010.01

Managed 20-25 Internet Marketing Consultants, client service representatives, and an assistant manager
Responsibilities included managing, hiring, training, coaching, motivating, setting goals/targets, constructing improvement plans, running sales meetings, providing accountability, and various day-to-day operational functions
Before becoming a Regional Sales Manager, I was an Internet Marketing Consultant (outside sales rep), where I grew my book of business from $0 to over $100k of monthly billing
ReachLocal is a digital advertising agency servicing a variety of verticals.

Internet Department Head

OC Register Newspaper

2005.01 - 2007.01

Responsible for staff of 13 Online Account Executives plus online sales of all 170+ newspaper sales reps
Interviewed, hired, and trained all Online Account Executives and support staff
Provided leadership, direction, goals, and coaching
I trained the entire staff of 170+ newspaper sales reps and entire management staff on Internet advertising
Developed interactive rate cards, online media kits, online sales packages, and sales presentation material
Responsible for Internet sales within the Major Accounts group
Helped role out online products & corresponding sales processes at various newspapers and CBS & ABC television stations throughout the country for parent company Freedom Communications Inc
Promoted to Online Manager after eight months as Internet Marketing Consultant
Premise – Outside Sales – Verizon Yellow Pages, Advertising –

Premise – Outside Sales – Verizon Advertising

Verizon

Los Alamitos, CA

2003.01 - 2005.01

Using a consultative sales approach to local business owners to sell advertising in the (print) Verizon SuperPages Yellow Pages as well as www.superpages.com (the number one Internet / Online Yellow Pages)
Identifying new prospects through cold calling and lead generation
Appointment setting, Client, needs analysis, Solution recommendations, Closing business, Renewals
Consistent history of meeting quota and sales objectives promoted after eight months from Premise Sales Representative to Premise Customer Account Agent (CAA)
Won top sales representative award during three months in 2004—number one Premise CAA of 8 reps for revenue production.

Director

Toshiba Laptop Distributions

2001.01 - 2003.01

Built out an e-commerce division for the company
Responsible for all online marketing, advertising, and promotions
Developed and implemented the company’s Internet business and marketing plan
Increased sales by over $1.5 million in under four months (a sales increase of 150 times the amount before my employment).

Vice President

Auction, Sales.com, Inc

1997.01 - 2001.01

Oversaw and had full responsibility for marketing, merchandising, and website content
Helped the company grow from near zero to one of the top Internet e-commerce shopping sites
Managed all advertising, merchandising, customer service, accounting, and shipping employees
Grew registered membership by an average of 5,000 per day
Ranked as 3rd most popular online auction from 1998-2000
Initiated and developed strategic alliances and business development projects.