ROYA BRUCE
Grand Rapids,MI
Summary
Experienced professional prepared for leadership role. Proven track record in strategic planning, cross-functional facilitation and ensuring alignment with operational goals. Strong focus on team collaboration and achieving high-impact results. Dependable, adaptable, and skilled in communication, problem-solving, and decision-making.
Overview
25
25
years of professional experience
Work History
Chief of Staff, Office of the President and CEO
Steelcase
11.2021 - Current
- Work collaboratively with CEO to establish a business-driven vision for the top team and contribute to the development of a roadmap to achieve that vision
- Partner with executive communications team to develop and execute communication strategies and deliverables for CEO
- Provide comprehensive support to the CEO, enabling them to focus on critical decision-making and leadership tasks
- Facilitate executive meetings, preparing agendas and synthesizing key insights for actionable outcomes
- Partner with leadership development to design and implement executive team effectiveness strategies and principles
- Serve as proxy for CEO in strategic planning and cross-functional meetings
- Execution process and iteration with the Strategy and Strategy Activation teams
- Plan and manage strategic and development engagements for top 400 leaders
Product Category Manager - Roam Collection
Steelcase
08.2020 - 10.2021
- Set visionary business direction for global product category generating 16M in annual revenue
- Partnered with Microsoft to manage product development/enhancements, and global launch coordination and delivery timelines
- Analyzed market trends to identify growth opportunities and optimize product assortment.
- Leveraged financial analysis to support business decisions, including forecasting, pricing and discounting
- Run-the-business activities, including management of global supply chain, distribution channel, packaging, production and transportation issues
- Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
Product Manager - Performance Seating
MillerKnoll
02.2018 - 02.2020
- Led new product introductions, identifying the target audience, product positioning and product messages for multiple seating lines
- Partnered with key functions, including engineering, manufacturing and sales to ensure alignment and execution of the product category strategy
- Prioritized and managed product development, enhancements and deletions
Education Resource Team Manager
MillerKnoll
05.2015 - 01.2018
- Built and led a high-performing team focused on strategic planning, research and new business development for the Higher Education vertical market in North America and Canada
- Led account and project planning efforts with sales and dealer distribution channel to drive Higher Education sales towards $110M goal
- Developed a dealer support strategy to influence sales on campuses throughout North America and Canada
- Created and delivered 40+ customer- and dealer-facing subject matter presentations across North America and Canada
- Spear-headed product packaging strategies and sales tools initiatives tailored for the Higher Education vertical market
- Fostered culture of continuous improvement, encouraging team members to pursue professional development opportunities.
Education Marketing and Programs Manager
MillerKnoll
08.2013 - 04.2015
- Developed and implemented marketing strategy and point-of-view for the Higher Education vertical market
- Identified, managed and executed case studies, product catalogs and email campaigns as part of lead generation initiative
Account Manager
Cox Communications
01.2008 - 07.2013
Marketing Communications Manager
Cox Communications
08.2000 - 12.2008
Education
Master of Business Administration - Marketing
Ashford University
Bachelor of Arts - Communications
University of Southern California
Los Angeles, CASkills
- Marketing Strategy
- Ethical Leadership
- Global Presentation Communication
- Brand Development
- Strategic Planning
- Storytelling
- Crisis Communication
- Critical Thinking
- Collaborative Mindset
- Relationship Building
Timeline
Chief of Staff, Office of the President and CEO
Steelcase
11.2021 - Current
Product Category Manager - Roam Collection
Steelcase
08.2020 - 10.2021
Product Manager - Performance Seating
MillerKnoll
02.2018 - 02.2020
Education Resource Team Manager
MillerKnoll
05.2015 - 01.2018
Education Marketing and Programs Manager
MillerKnoll
08.2013 - 04.2015
Account Manager
Cox Communications
01.2008 - 07.2013
Marketing Communications Manager
Cox Communications
08.2000 - 12.2008
Master of Business Administration - Marketing
Ashford University
Bachelor of Arts - Communications
University of Southern California
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