Summary
Overview
Work History
Education
Skills
Timeline
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ROYA MASSOUDNIA

St Louis,MO

Summary

Results-driven strategist with over 10 years of experience in political media, digital communication planning, and integrated campaign strategies. Demonstrated success in leading and executing multi-channel campaigns for non-profits, political candidates, and advocacy organizations. Expertise in strategic media planning, cross-channel execution, and optimizing campaign performance through data-driven insights. Skilled in managing diverse media portfolios, including digital, TV, radio, mail, and texting, while building strong partnerships with vendors and stakeholders. Proven leader with experience in operational management, strategic consulting, and multi-functional team coordination.

Overview

4
4
years of professional experience

Work History

Sr. Paid Media Director

Mosaic Communications
09.2023 - Current
  • Lead comprehensive media planning by integrating traditional and digital strategies, driving impactful campaigns for political and non-profit clients
  • Develop and implement multi-channel strategies (TV, mail, radio, digital, texting) tailored to campaign objectives and audience engagement
  • Manage multi-million dollar media budgets, ensuring cost efficiency and maximum campaign reach
  • Produce oppositional tracking reports to monitor competitor activity and inform strategic adjustments
  • Oversee vendor relationships (DSP, traditional media partners, mail, texting) to ensure consistent execution
  • Conduct detailed performance analyses to optimize campaigns in real-time
  • Produce studies and directives on digital media trends and election cycle insights, offering clients strategic guidance on voter engagement and campaign temperament
  • Establish standardized operational procedures to enhance team efficiency

Media Strategy Consultant

Private Consulting
03.2023 - Current
  • Developed strategic digital communication plans for non-profits and political campaigns, focusing on audience engagement and data-driven decisions
  • Advised on digital optimization and media strategy to maximize campaign outcomes

Sr. Political Account Manager

FourthWall Media
04.2022 - 03.2023
  • Designed and managed digital media plans for political campaigns, leveraging programmatic advertising to achieve measurable impact
  • Managed relationships with DSP vendors to align with campaign goals and ensure efficient spending
  • Analyzed campaign data to provide clients with strategic insights and actionable recommendations

Director of Operations (1880 Strategies & Forward To Win)

Core Strategic Group
09.2021 - 04.2022
  • Directed the development of operational procedures, optimizing project management and team coordination
  • Implemented project tracking dashboards for increased transparency and accountability

Education

Master of Public Health -

Saint Louis University
12.2018

Bachelor of Science - Political Science and Public Health

Saint Louis University
05.2016

Skills

  • Media Strategy & Planning
  • Data Analysis & Reporting
  • Programmatic Advertising
  • Multi-Channel Campaign Execution
  • Budget Management
  • Vendor & Stakeholder Coordination
  • Strategic Consulting
  • Cross-Channel Media Integration
  • Operational Procedure Development
  • Team Leadership & Collaboration
  • Creative mindset
  • Media plan presentations
  • Media activity planning
  • Strategy planning

Timeline

Sr. Paid Media Director

Mosaic Communications
09.2023 - Current

Media Strategy Consultant

Private Consulting
03.2023 - Current

Sr. Political Account Manager

FourthWall Media
04.2022 - 03.2023

Director of Operations (1880 Strategies & Forward To Win)

Core Strategic Group
09.2021 - 04.2022

Bachelor of Science - Political Science and Public Health

Saint Louis University

Master of Public Health -

Saint Louis University

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ROYA MASSOUDNIA