Roya Gharavi
North Potomac
Summary
Creative leader skilled in managing visual consistency across renovation and branding initiatives. Provides clear guidance to teams and stakeholders to uphold brand identity while optimizing creative workflows. Enhances operational efficiency through effective documentation and streamlined processes.
Overview
21
21
years of professional experience
Work History
Interior Design Manager, Global Design
Marriott International
Bethesda
01.2024 - Current
- Act as the visual authority across renovation and new-build projects, ensuring every design output aligns with brand identity and creative intent.
- Delivered decisive creative direction to owners, consultants, and internal teams, ensuring alignment and consistency across all design surfaces.
- Translate complex design requirements into actionable creative guidance for cross-functional partners.
- Manage creative workflows, milestones, and documentation using OASIS, LOBO, and Microsoft 365 to ensure accuracy and consistency.
- Leveraged guestVoice insights to guide creative decisions on experience design, visual storytelling, and renovation scope.
- Developed online verification self-assessment tool that streamlined creative review cycles and minimized operational friction.
Manager, Global Quality
Marriott International
Bethesda
01.2023 - 01.2024
- Led MSB U.S./Canada Gap Analysis, identifying experience gaps and developing operational solutions that elevated brand perception.
- Partnered with digital, UX, and product teams to enhance platforms (QA Site, guestVoice, QPower), improving clarity and usability.
- Directed Super-User sessions to gather insights and implement creative improvements across digital surfaces.
Manager, Design Projects
Choice Hotels International
Rockville
01.2021 - 01.2022
- Directed the creative review process for 8+ brands, ensuring visual consistency across 4,000+ franchised hotels and 100 managed properties.
- Led team of four designers to deliver brand-aligned creative work for new construction, conversion, and renovation projects, enhancing project cohesion.
- Created Smartsheet Design Intake Form to clarify briefs and streamline workflow, accelerating creative decision-making.
- Built Salesforce dashboards to visualize brand-standards compliance, guiding creative strategy development.
PIP Project Manager
Choice Hotels International
Rockville
01.2012 - 01.2021
- Directed owners and designers as primary creative reviewer for design submissions, ensuring brand alignment.
- Provided clear creative direction during construction phases, maintaining visual integrity and brand cohesion.
- Oversaw creative and design compliance for 300+ properties, aligning brand identity across new builds, conversions, renovations.
Interior Designer
ForrestPerkins (Perkins Eastman)
Washington
01.2010 - 01.2012
- Directed interior design and FF&E creative development for luxury hospitality projects in the U.S., China, and Saudi Arabia.
- Conceived and developed visual storytelling and client presentations from early ideation to final execution, enhancing client engagement.
- Performed on-site creative assessments to validate design intent and align execution with brand standards.
Interior Designer
Darlings Associates
London
01.2005 - 01.2009
- Led the creative process for the renovation of Foxhills Country Club & Resort, ensuring visual cohesion from concept to completion.
- Coordinated multidisciplinary teams to deliver high-craft creative work enhancing brand identity and guest experience.
- Applied agile creative workflows to foster collaboration and expedite decision-making.
Education
Master's Degree - Interior Design
KLC School of Design
London, UK06-2005
BA - Art Studio, Graphic Design Minor
University of Maryland
College Park, MD05-2003
Skills
- Interior Design Strategy
- Art direction
- Digital UX oversight
- UX/UI Oversight
- Design Team Collaboration
- Project Coordination
- Design Trend Analysis
- Adobe Creative Suite (Photoshop, InDesign)
- Figma (working fluency)
- Photo/video direction
- Microsoft 365 Suite
- Brand governance
Cats
Proud owner of 2 extremely opinionated Burmese cats who provide daily user-testing, behavioral insights, and creative feedback. They have no filters.
Tools And Skills
- Adobe Creative Suite (Photoshop, InDesign)
- Figma (working fluency)
- Creative Direction for Photo/Video
- UX/UI Oversight
- Smartsheet, Salesforce, OASIS, LOBO
- Microsoft 365 Suite
- Data-informed creative decision-making
Core Capabilities
- Art Direction & Visual Systems
- Brand Standards & Governance
- Creative Team Leadership
- Cross-Functional Creative Ops
- Digital Experience & UX/UI Oversight
- Campaign & Content Direction
- Photo/Video Shoot Direction
- Creative Briefing & Strategy
- Agency Management
- Executive Communication & Presentation
Timeline
Interior Design Manager, Global Design
Marriott International
01.2024 - Current
Manager, Global Quality
Marriott International
01.2023 - 01.2024
Manager, Design Projects
Choice Hotels International
01.2021 - 01.2022
PIP Project Manager
Choice Hotels International
01.2012 - 01.2021
Interior Designer
ForrestPerkins (Perkins Eastman)
01.2010 - 01.2012
Interior Designer
Darlings Associates
01.2005 - 01.2009
Master's Degree - Interior Design
KLC School of Design
BA - Art Studio, Graphic Design Minor
University of Maryland