Royal Thomas

Experienced copywriter with three years of freelance expertise, specializing in creating engaging marketing content for websites, advertisements, social media, emails, and blogs. Focused on Direct Response Emails for e-commerce businesses, delivering impactful results. Currently seeking new opportunities to expand my skills and contribute to marketing projects.

Lululemon Omnichannel Marketing | 07/2024 to 09/2024

Completed a job simulation involving building a new digital and omnichannel marketing strategy product for Lululemon. Created an integrated marketing plan and creative brief for Lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to Lululemon's position within communities. Developed a concept for a new digital product or customer experience that Lululemon could implement within the technical athletic apparel space. Reviewed the profiles of current Lululemon global ambassadors and created hypothetical profiles for local ambassadors to further Lululemon's new “Power of Three x 2 Growth Strategy”. Calculated key marketing metrics based on recent Lululemon ambassador campaigns and communicated findings from the data to the manager.

Riché Royale LLC | 07/2020 to 09/2023

Retail Industry - Indianapolis, IN 

Created website content, product descriptions, email campaigns, and social media posts.

Monitored performance and adjusted strategies to communicate with the target audience.

Business Marketing

Marketing For Small Business

Entrepreneurship In The Arts

Principles of Business Administration

Computer Literature for Business

Financial Accounting

Business Communication