Royanna Fritschmann
Lake Forest,CA
Summary
Marketing professional with over 15 years of extensive expertise in content creation, SEO optimization, and digital marketing. Demonstrates a strong track record in e-commerce strategy and brand development, enhancing customer engagement through strategic creative management. Passionate about graphic design, data driven analysis and project management skills to institute innovative marketing solutions and achieve substantial business growth.
Overview
14
14
years of professional experience
Work History
Managing Partner
DivineDigital.com
Laguna Beach, California
10.2005 - 04.2015
- Led e-commerce boutique with 18,000+ global members, enhancing brand visibility and engagement.
- Managed creative strategies, boosting digital presence through diverse media channels.
- Oversaw X-Cart solution for 10,000+ digital products, ensuring seamless online operations.
- Directed server management, optimizing network performance and reliability.
- Handled financial operations, maintaining accurate budgets and payroll for efficiency.
- Led strategic growth of e-commerce platform, expanding global subscriber base from ground level to 18,000+ active members
- Spearheaded comprehensive creative management, overseeing branding, advertising, and social media across multiple channels.
- Administered front and backend software systems for digital assets, ensuring seamless e-commerce operations and customer satisfaction.
- Managed network infrastructure and dedicated servers, optimizing performance and security for high-traffic e-commerce platform.
- Oversaw financial operations including accounts payable/receivable, budgeting, and payroll, driving fiscal responsibility and growth.
- Pioneered e-commerce strategies, expanding global services across DivineDigital.com
- Spearheaded creative management across multiple channels, amplifying brand visibility and engagement in competitive digital marketplace
- Graphic Designer of personal design assets
Marketing Manager
Goldberg, Shapiro & Associates
Riverside, CA
12.2006 - 08.2010
- Led marketing strategy, boosting brand visibility and client engagement
- Managed public relations, enhancing firm reputation and media presence
- Developed strategic plans, achieving sales goals and market expansion
- Oversaw creative projects, ensuring cohesive branding across platforms
- Directed website development, improving user experience and information access
- Pioneered digital marketing initiatives, enhancing online presence.
- Developed creative content strategies that significantly increased engagement rates.
- Coordinated cross-functional teams to align marketing efforts with business goals.
- Fostered partnerships, expanding market reach and driving business growth.
- Analyzed market trends and consumer behavior to refine targeting strategies.
- Utilized metrics to optimize campaign performance and ROI.
- Spearheaded digital marketing initiatives, crafting engaging content strategies that drove substantial increases in audience interaction and brand loyalty.
Marketing Manager
ARC Financial
Orlando, FL
05.2004 - 10.2006
- Led marketing for finance firm, enhancing brand visibility and client engagement.
- Managed corporate communications, boosting media presence and stakeholder trust.
- Directed creative marketing strategies, achieving notable growth in lead generation.
- Oversaw CRM and direct mail initiatives, improving customer retention and sales.
- Coordinated trade shows and website projects, enhancing market reach and impact.
- Spearheaded digital transformation initiatives, modernizing ARC Financial's marketing approach.
- Launched innovative social media campaigns, enhancing customer engagement.
- Fostered cross-functional partnerships at ARC Financial, aligning marketing efforts with sales goals.
- Developed integrated campaigns that amplified overall business performance.
- Leveraged market research and analytics to refine ARC Financial's marketing strategies.
- Identified key trends, optimizing resource allocation and campaign effectiveness.
- Envisioned and executed long-term marketing plans for ARC Financial, anticipating industry shifts.
- Positioned the company as a thought leader in financial services.
- Pioneered digital marketing initiatives, modernizing ARC Financial's approach and significantly boosting online engagement and lead generation.
- Orchestrated comprehensive marketing campaigns, aligning with sales objectives to drive measurable growth in client acquisition.
Marketing Manager
Adapt Software
Irvine, California
11.2000 - 04.2004
- Led strategic marketing plans to meet corporate goals, enhancing brand visibility and engagement.
- Oversaw media buying and advertising in diverse industries, optimizing campaign effectiveness.
- Executed full-scale trade shows and partnership events, driving lead generation and industry presence.
- Spearheaded strategic marketing initiatives for CRM software, driving brand visibility and market penetration through targeted campaigns and channel partnerships.
- Revolutionized corporate communications strategy, crafting compelling narratives across diverse media to enhance product positioning and customer engagement.
- Orchestrated high-impact tradeshows and events, significantly boosting lead generation and fostering valuable industry connections.
- Optimized media buying and advertising campaigns across multiple industries, ensuring maximum ROI and brand exposure in target markets.
- Pioneered data-driven marketing strategies, revolutionizing campaign effectiveness and substantially boosting brand visibility across global markets.
- Cultivated robust reseller partnerships, implementing targeted co-marketing initiatives that drove significant revenue growth and market expansion.
Education
High School Diploma -
Garden Grove High School
Garden Grove, CA06-1987
Digital Media & Marketing
Southern New Hampshire University
Hooksett, NHPsychology
Azusa Pacific Online University
Azusa, CASkills
- E-commerce Strategy
- Digital Marketing
- SEO Optimization
- Content Creation
- Brand Development
- Data Analysis
- Data Analysis
- Project Management
- Creative Strategy
- Tradeshow Manager
- Graphic Design
- Photoshop
- Illustrator
- In-Design
- Social Media
- Accounting
- Human Resources
Timeline
Marketing Manager
Goldberg, Shapiro & Associates
12.2006 - 08.2010
Managing Partner
DivineDigital.com
10.2005 - 04.2015
Marketing Manager
ARC Financial
05.2004 - 10.2006
Marketing Manager
Adapt Software
11.2000 - 04.2004
High School Diploma -
Garden Grove High School
Digital Media & Marketing
Southern New Hampshire University
Psychology
Azusa Pacific Online University