Roy Fire

Creative Director at Roy Fire Clothing Brand

Social Media Content Creation

• Managed day-to-day business operations.
• Consulted with customers to assess needs and propose optimal solutions.
• Trained and motivated employees to perform daily business functions.
• Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
• Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Created and monitored promotional approaches to increase sales and profit levels.
• Reconciled daily sales, returns and financial reports in QuickBooks.
• Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
• Monitored market conditions to set accurate product pricing and take advantage of emerging trends.

• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
• Developed strategic communication and marketing plans.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Managed client relationships and expectations for creative projects with varying budgets and objectives.
• Negotiated contracts and timelines with service providers such as printers.
• Preserved branding standards of assigned accounts.

• 10 years 2 months +)
• Editor In Chief & Creative Director
• Producer of fashion shoots, editorials & film
• ADON is an independent menswear magazine, printed bi monthly, ADON is a fashion & pop culture magazine based in New York, with Global community of creative, photographers, stylists and male models from New York, London, Milan, Paris, Israel & Asia
• ADON is covering Fashion, Pop, Art, Music, Fitness, Celebrity, Models and everything in between.
• Creative director in fashion productions, editorials, fashion shoots, fashion shows, advertising, magazines and image consulting
• Creative director & styling
• Advertising and Billboards - Editorial Work - Project Management - Magazine Covers and Catalogs- -Costume Design for Commercials, Motion Pictures, Television and Music Videos- -Personal Styling-

• Creative director, design, marketing and social media for Sunglasses and accessories brand.

• A member of the film and TV academy
• Acting as a judge in the Israeli Oscar and Emmy awards

• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Recruited, hired and trained top candidates with eye for performance.
• Coordinated design process for multiple brands from concept sketches through final adoption.
• Sketched artistic and fresh designs for consideration.

• Managed expenditures to keep budget in check.
• Developed story or idea content by considering reader or audience appeal.
• Created social media strategies to focus on interaction and engagement, drive traffic and increase awareness.
• Designed story boards and concepts to provide visual roadmap for fashion photo shoots.
• Selected models and images for events shoots and magazine prints
• Established and maintained relationships with luxury showrooms and high-end fashion houses for sample requests
• Collaborated with photographers to edit photos, refine photos and review pagination of selected photos
• Conducted market research to stay up-to-date with current fashion trends
• Managed expenditures to keep budget in check
• Developed story or idea content by considering reader or audience appeal
• Visited numerous fashion PR houses and designers to acquire wardrobes for shoots
• Designed story boards and concepts to provide visual roadmap for fashion photo shoots
• Pitched content strategies and managed asset acquisition

Member of the Israeli Film & TV Academy